Financial Cards and Payments in Greece

Published: November 4, 2021 |

Euromonitor International | 59 Pages | Delivery time: 1-2 business days

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The first half of 2021 continued to be characterised by lockdowns, while the second half continued to face problems as the economy reopened, primarily due to the impact of COVID-19 crisis on incoming tourism - a major income source for Greece. Despite the fragile economy, financial card usage will increase in 2021, as Greeks increasingly use their cards for smaller, everyday micro-payments, causing average spend per transaction to fall. Furthermore, given the heightened hygiene awareness during...

Euromonitor International's Financial Cards and Payments in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Financial Cards and Payments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: FCGR

List Of Contents And Tables

EXECUTIVE SUMMARY

Financial cards and payments in 2021: The big picture
2021 key trends
Lockdowns and impact on tourism take toll on commercial cards
Digital wallets and web/mobile banking on the up
Fairly stable competitive landscape - for the moment
What next for financial cards and payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2016-2021
Table 2 Number of ATMs: Units 2016-2021
Table 3 Value Lost to Fraud 2016-2021
Table 4 Card Expenditure by Location 2021
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2016-2021
Table 6 Domestic versus Foreign Spend 2021

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2016-2021
Table 8 Financial Cards by Category: Number of Accounts 2016-2021
Table 9 Financial Cards Transactions by Category: Value 2016-2021
Table 10 Financial Cards by Category: Number of Transactions 2016-2021
Table 11 Consumer Payments by Category: Value 2016-2021
Table 12 Consumer Payments by Category: Number of Transactions 2016-2021
Table 13 M-Commerce by Category: Value 2016-2021
Table 14 M-Commerce by Category: % Value Growth 2016-2021
Table 15 Financial Cards: Number of Cards by Issuer 2016-2020
Table 16 Financial Cards: Number of Cards by Operator 2016-2020
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2016-2020
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2016-2020
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2021-2026
Table 20 Forecast Financial Cards by Category: Number of Accounts 2021-2026
Table 21 Forecast Financial Cards Transactions by Category: Value 2021-2026
Table 22 Forecast Financial Cards by Category: Number of Transactions 2021-2026
Table 23 Forecast Consumer Payments by Category: Value 2021-2026
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2021-2026
Table 25 Forecast M-Commerce by Category: Value 2021-2026
Table 26 Forecast M-Commerce by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

DEBIT CARDS IN GREECE

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rise of contactless and online transactions as pandemic boosts debit card use
Four systemic banks dominate the competitive landscape with no significant changes - for the moment
Amidst the re-start of economy, commercial debit cards show some growth

PROSPECTS AND OPPORTUNITIES

Contactless, constantly smaller ticket transactions and e-commerce to keep driving growth for debit cards
Bank-issued cards have little room for further expansion, yet growth may come from emerging disruptors and fintech companies
Full implementation of 3D Secure Authentication to enhance card transactions

CATEGORY DATA

Table 27 Debit Cards: Number of Cards in Circulation 2016-2021
Table 28 Debit Cards Transactions 2016-2021
Table 29 Debit Cards in Circulation: % Growth 2016-2021
Table 30 Debit Cards Transactions: % Growth 2016-2021
Table 31 Debit Cards: Number of Cards by Issuer 2016-2020
Table 32 Debit Cards: Number of Cards by Operator 2016-2020
Table 33 Debit Cards Payment Transaction Value by Issuer 2016-2020
Table 34 Debit Cards Payment Transaction Value by Operator 2016-2020
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2021-2026
Table 36 Forecast Debit Cards Transactions 2021-2026
Table 37 Forecast Debit Cards in Circulation: % Growth 2021-2026
Table 38 Forecast Debit Cards Transactions: % Growth 2021-2026

CREDIT CARDS IN GREECE

KEY DATA FINDINGS

2021 DEVELOPMENTS

Credit cards hit by restrictions in travel and leisure
Number and value of credit cards stagnates amidst unfavourable economic conditions
Stable competitive landscape, players focus on online innovation

PROSPECTS AND OPPORTUNITIES

Return to growth for credit cards to be aligned with the recovery of the economy
Growth will however be slow due to negative Greek credit experience
Competition to hamper recovery of commercial credit cards

CATEGORY DATA

Table 39 Credit Cards: Number of Cards in Circulation 2016-2021
Table 40 Credit Cards Transactions 2016-2021
Table 41 Credit Cards in Circulation: % Growth 2016-2021
Table 42 Credit Cards Transactions: % Growth 2016-2021
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2016-2021
Table 44 Commercial Credit Cards Transactions 2016-2021
Table 45 Commercial Credit Cards in Circulation: % Growth 2016-2021
Table 46 Commercial Credit Cards Transactions: % Growth 2016-2021
Table 47 Personal Credit Cards: Number of Cards in Circulation 2016-2021
Table 48 Personal Credit Cards Transactions 2016-2021
Table 49 Personal Credit Cards in Circulation: % Growth 2016-2021
Table 50 Personal Credit Cards Transactions: % Growth 2016-2021
Table 51 Credit Cards: Number of Cards by Issuer 2016-2020
Table 52 Credit Cards: Number of Cards by Operator 2016-2020
Table 53 Credit Cards Payment Transaction Value by Issuer 2016-2020
Table 54 Credit Cards Payment Transaction Value by Operator 2016-2020
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2016-2020
Table 56 Commercial Credit Cards: Number of Cards by Operator 2016-2020
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2016-2020
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2016-2020
Table 59 Personal Credit Cards: Number of Cards by Issuer 2016-2020
Table 60 Personal Credit Cards: Number of Cards by Operator 2016-2020
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2016-2020
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2016-2020
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2021-2026
Table 64 Forecast Credit Cards Transactions 2021-2026
Table 65 Forecast Credit Cards in Circulation: % Growth 2021-2026
Table 66 Forecast Credit Cards Transactions: % Growth 2021-2026
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2021-2026
Table 68 Forecast Commercial Credit Cards Transactions 2021-2026
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2021-2026
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2021-2026
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2021-2026
Table 72 Forecast Personal Credit Cards Transactions 2021-2026
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2021-2026
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2021-2026

CHARGE CARDS IN GREECE

KEY DATA FINDINGS

2021 DEVELOPMENTS

Commercial charge cards affected by lockdowns and decline of commercial activity
Shifting usage patterns for charge cards
Personal charge cards in ongoing downward spiral

PROSPECTS AND OPPORTUNITIES

Commercial charge cards to start recovering in line with the restart of the economy
Diners to compete with other operators over commercial charge schemes
Bleak future expected for personal charge cards

CATEGORY DATA

Table 75 Charge Cards: Number of Cards in Circulation 2016-2021
Table 76 Charge Cards Transactions 2016-2021
Table 77 Charge Cards in Circulation: % Growth 2016-2021
Table 78 Charge Cards Transactions: % Growth 2016-2021
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2016-2021
Table 80 Commercial Charge Cards Transactions 2016-2021
Table 81 Commercial Charge Cards in Circulation: % Growth 2016-2021
Table 82 Commercial Charge Cards Transactions: % Growth 2016-2021
Table 83 Personal Charge Cards: Number of Cards in Circulation 2016-2021
Table 84 Personal Charge Cards Transactions 2016-2021
Table 85 Personal Charge Cards in Circulation: % Growth 2016-2021
Table 86 Personal Charge Cards Transactions: % Growth 2016-2021
Table 87 Charge Cards: Number of Cards by Issuer 2016-2020
Table 88 Charge Cards: Number of Cards by Operator 2016-2020
Table 89 Charge Cards Payment Transaction Value by Issuer 2016-2020
Table 90 Charge Cards Payment Transaction Value by Operator 2016-2020
Table 91 Commercial Charge Cards: Number of Cards by Issuer 2016-2020
Table 92 Commercial Charge Cards: Number of Cards by Operator 2016-2020
Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2016-2020
Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2016-2020
Table 95 Personal Charge Cards: Number of Cards by Issuer 2016-2020
Table 96 Personal Charge Cards: Number of Cards by Operator 2016-2020
Table 97 Personal Charge Cards Transaction Value by Issuer 2016-2020
Table 98 Personal Charge Cards Transaction Value by Operator 2016-2020
Table 99 Forecast Charge Cards: Number of Cards in Circulation 2021-2026
Table 100 Forecast Charge Cards Transactions 2021-2026
Table 101 Forecast Charge Cards in Circulation: % Growth 2021-2026
Table 102 Forecast Charge Cards Transactions: % Growth 2021-2026
Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2021-2026
Table 104 Forecast Commercial Charge Cards Transactions 2021-2026
Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2021-2026
Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2021-2026
Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2021-2026
Table 108 Forecast Personal Charge Cards Transactions 2021-2026
Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2021-2026
Table 110 Forecast Personal Charge Cards Transactions: % Growth 2021-2026

PRE-PAID CARDS IN GREECE

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rise of e-commerce boosts demand for virtual cards, driving growth for open loop pre-paid cards
Pre-paid cards given as employee-benefits for food & drink continue to gather pace
Closed loop cards remain under pressure due to impact of COVID-19 on transport