Market Research Report
Breakfast Cereals in Greece
|Published by||Euromonitor International||Product code||978012|
|Published||Content info||33 Pages
Delivery time: 1-2 business days
|Breakfast Cereals in Greece|
|Published: December 17, 2020||Content info: 33 Pages||
Breakfast cereals is likely to decline in retail value and volume growth in 2020 as most Greeks are increasingly at home as a result of the COVID-19 pandemic and RTE cereals are less popular thanks to many consumers rather cooking hot cereals or other breakfasts at home. Consequently, hot cereals is predicted to see the largest retail value growth in 2020. Nonetheless, before lockdown started in mid-March, many consumers stockpiled RTE cereals as these products can be successfully stored for a l...
Euromonitor International's Breakfast Cereals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Private label sales of breakfast cereals increase as the pandemic negatively affects consumers' household incomes, but hot cereals sales are boosted in 2020
Nestle Hellas maintains its lead despite a continuously declining share
Chocolate flavoured cereal or oats? These cereals although contrary in nature remain popular in Greece in 2020
RECOVERY AND OPPORTUNITIES
Sales likely to be boosted by the perception of breakfast cereals as a healthier option over the forecast period
Breakfast cereals a dynamic category with large scope for growth over the forecast period thanks to the health trend
Home baking - threat or growth driver?