Breakfast Cereals in Switzerland

Breakfast cereals benefits from COVID-19 lockdowns in 2020, as a higher number of consumers have been eating their breakfast at home - including children, who are a prime audience for breakfast cereals. In fact, children's breakfast cereals and family breakfast cereals were among the products which saw high spikes in stockpiling at the beginning of the lockdowns.

Euromonitor International's Breakfast Cereals in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefits from COVID-19 lockdowns as more families eat breakfast at home, and developments are seen in muesli and granola

Milan Declaration and Swiss Nutrition Strategy ensure reduced sugar content in breakfast cereals

Private label players top the brand list, as Kellogg aims to re-position its brands with healthier labelling

RECOVERY AND OPPORTUNITIES

Health and wellness trends set to drive developments, with healthier variants essential for ongoing growth

Organic and fortified trends expected to ramp up over forecast period

Private label players expected to keep topping the list, thanks to wide range of products at all price points, with free-from and vegan options

CATEGORY DATA

• Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
• Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
• Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
• Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
• Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
• Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
• Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
• Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025