Market Research Report

Product code

982696

Soft Drinks in Cameroon

Published: January 11, 2022 |

Euromonitor International | 61 Pages | Delivery time: 1-2 business days

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With more people working again in 2021, after the lockdown in 2020, consumers are more willing to spend and retail current value growth increased in comparison with 2020. Retail volume growth also increased. Foodservice's performance was more muted, with minimal volume growth in 2021. However, this was an improvement from its decline in volume sales in 2020.

Euromonitor International's Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: SDOO

List Of Contents And Tables

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth in carbonates after lockdowns
Societe Anonyme des Brasseries du Cameroun (SABC) continues to lead, benefiting from strong brand awareness
Illicit trade continues to dampen sales

PROSPECTS AND OPPORTUNITIES

Positive growth over forecast period
Carbonates to face competition from juice and hot drinks
PET packaging increasingly popular

CATEGORY DATA

Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 33 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 34 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

JUICE IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Improved performance in 2021
Juice offers good scope for private label entries
Players continually innovating to maintain consumer interest

PROSPECTS AND OPPORTUNITIES

Increased price competition over forecast period
Reconstituted juice loses value share
Domestic players' cheaper offerings lure consumers away from imported brands

CATEGORY DATA

Table 45 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 46 Off-trade Sales of Juice by Category: Value 2016-2021
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 51 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

BOTTLED WATER IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Intense price competition drives growth
Source du Pays maintains dominant share thanks to the popularity of its flagship brand
Limited public water supply maintains volume sales

PROSPECTS AND OPPORTUNITIES

Bottled water performs strongly as modern grocery retailing expands
Private label will gain in value share as with the expansion of modern grocery retailers
Association with sporting teams popular way to promote brands

CATEGORY DATA

Table 57 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 58 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

ENERGY DRINKS IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Return to volume growth as society opens up
Red Bull loses top spot as local brands win out
Health and wellness concerns are a potential threat to value sales of energy drinks

PROSPECTS AND OPPORTUNITIES

Moderate growth over forecast period
Convenience factor to boost sales as life returns to normal after COVID-19
Players target young sports enthusiasts

CATEGORY DATA

Table 69 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 70 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

CONCENTRATES IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Concentrates benefits from its use in baking
No change in status quo
Liquid concentrates remain dominant

PROSPECTS AND OPPORTUNITIES

Moderate growth over forecast period
Flurry of domestic activity in liquid concentrates likely to herald introduction of healthier variants
Health concerns restrict concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 82 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD TEA IN CAMEROON

KEY DATA FINDINGS

2020 IMPACT

RTD tea remains niche but is experiencing some growth
Lack of marketing weakens consumer awareness
Lipton Ice maintains lead thanks to global recognition as a high-quality brand

RECOVERY AND OPPORTUNITIES

Limited retail volume growth over forecast period
Channel trends define future sales of RTD tea as a niche and premium product
Domestic players refrain from entering RTD tea due to lack of consumer interest

CATEGORY DATA

Table 95 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 96 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026