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Market Research Report
Product code 
982696

Soft Drinks in Cameroon

Published: | Euromonitor International | 61 Pages | Delivery time: 1-2 business days

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Soft Drinks in Cameroon
Published: January 11, 2022
Euromonitor International
Content info: 61 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

With more people working again in 2021, after the lockdown in 2020, consumers are more willing to spend and retail current value growth increased in comparison with 2020. Retail volume growth also increased. Foodservice's performance was more muted, with minimal volume growth in 2021. However, this was an improvement from its decline in volume sales in 2020.

Euromonitor International's Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDOO

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
  • Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
  • Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

CARBONATES IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth in carbonates after lockdowns
  • Societe Anonyme des Brasseries du Cameroun (SABC) continues to lead, benefiting from strong brand awareness
  • Illicit trade continues to dampen sales

PROSPECTS AND OPPORTUNITIES

  • Positive growth over forecast period
  • Carbonates to face competition from juice and hot drinks
  • PET packaging increasingly popular

CATEGORY DATA

  • Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
  • Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
  • Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
  • Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
  • Table 33 Off-trade Sales of Carbonates by Category: Volume 2016-2021
  • Table 34 Off-trade Sales of Carbonates by Category: Value 2016-2021
  • Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
  • Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
  • Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
  • Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
  • Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
  • Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

JUICE IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Improved performance in 2021
  • Juice offers good scope for private label entries
  • Players continually innovating to maintain consumer interest

PROSPECTS AND OPPORTUNITIES

  • Increased price competition over forecast period
  • Reconstituted juice loses value share
  • Domestic players' cheaper offerings lure consumers away from imported brands

CATEGORY DATA

  • Table 45 Off-trade Sales of Juice by Category: Volume 2016-2021
  • Table 46 Off-trade Sales of Juice by Category: Value 2016-2021
  • Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
  • Table 48 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
  • Table 49 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
  • Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
  • Table 51 NBO Company Shares of Off-trade Juice: % Value 2017-2021
  • Table 52 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
  • Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
  • Table 54 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
  • Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
  • Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

BOTTLED WATER IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Intense price competition drives growth
  • Source du Pays maintains dominant share thanks to the popularity of its flagship brand
  • Limited public water supply maintains volume sales

PROSPECTS AND OPPORTUNITIES

  • Bottled water performs strongly as modern grocery retailing expands
  • Private label will gain in value share as with the expansion of modern grocery retailers
  • Association with sporting teams popular way to promote brands

CATEGORY DATA

  • Table 57 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
  • Table 58 Off-trade Sales of Bottled Water by Category: Value 2016-2021
  • Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
  • Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
  • Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
  • Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
  • Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
  • Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

ENERGY DRINKS IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Return to volume growth as society opens up
  • Red Bull loses top spot as local brands win out
  • Health and wellness concerns are a potential threat to value sales of energy drinks

PROSPECTS AND OPPORTUNITIES

  • Moderate growth over forecast period
  • Convenience factor to boost sales as life returns to normal after COVID-19
  • Players target young sports enthusiasts

CATEGORY DATA

  • Table 69 Off-trade Sales of Energy Drinks: Volume 2016-2021
  • Table 70 Off-trade Sales of Energy Drinks: Value 2016-2021
  • Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
  • Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
  • Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
  • Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
  • Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
  • Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
  • Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
  • Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

CONCENTRATES IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Concentrates benefits from its use in baking
  • No change in status quo
  • Liquid concentrates remain dominant

PROSPECTS AND OPPORTUNITIES

  • Moderate growth over forecast period
  • Flurry of domestic activity in liquid concentrates likely to herald introduction of healthier variants
  • Health concerns restrict concentrates

CATEGORY DATA

  • Concentrates Conversions
    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  • Table 82 Off-trade Sales of Concentrates by Category: Value 2016-2021
  • Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  • Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
  • Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
  • Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
  • Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
  • Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
  • Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
  • Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD TEA IN CAMEROON

KEY DATA FINDINGS

2020 IMPACT

  • RTD tea remains niche but is experiencing some growth
  • Lack of marketing weakens consumer awareness
  • Lipton Ice maintains lead thanks to global recognition as a high-quality brand

RECOVERY AND OPPORTUNITIES

  • Limited retail volume growth over forecast period
  • Channel trends define future sales of RTD tea as a niche and premium product
  • Domestic players refrain from entering RTD tea due to lack of consumer interest

CATEGORY DATA

  • Table 95 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  • Table 96 Off-trade Sales of RTD Tea by Category: Value 2016-2021
  • Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  • Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026