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Market Research Report

Consumer Health in Austria

Published by Euromonitor International Product code 982769
Published Content info 119 Pages
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Consumer Health in Austria
Published: January 6, 2021 Content info: 119 Pages
Description

COVID-19 had a significant impact on consumer health in Austria in 2020 with it resulting in consumers reassessing their priorities and focusing on their immediate concerns. As concerns rose about the threat posed by COVID-19 many households started stocking up on products that were perceived to treat the symptoms of the virus, such as analgesics and cough, cold and allergy (hay fever) remedies. This resulted in some short-term supply issues as manufacturers struggled to keep up with demand, alt...

Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHAT

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

    • Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Panic buying impacts the supply and demand for analgesics

Self-medication prevails supporting sales of analgesics

Bayer extends its lead as consumers place their trust in well-known brands

RECOVERY AND OPPORTUNITIES

Busy and stressful lifestyles expected to drive demand for analgesics over the forecast period

Supply issues could persist over the forecast period unless addressed

Ibuprofen and aspirin projected to remain the most popular products

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to cough, cold and allergy (hay fever) remedies to treat mild symptoms of COVID-19

Customers focus on products offering targeted relief

Procter & Gamble retains lead thanks to strong distribution and product awareness

RECOVERY AND OPPORTUNITIES

Rolling out of COVID-19 vaccine could impede the growth of cough, cold and allergy (hay fever) remedies

Air pollution expected to lead to further rise in allergies and respiratory issues

Little change in the competitive landscape due to conservative approach to medicines

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Stress-related conditions the key driver of growth in 2020

Home seclusion influences sales while H2 blockers removed from the market

Consumers turn to well-known and trusted brands favouring multinationals

RECOVERY AND OPPORTUNITIES

Increasingly stressful lifestyles expected to drive demand for digestive remedies

Busy lifestyles lead to unhealthy eating habits

Competitive landscape expected to remain fragmented but stable

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 deals a blow to sales of dermatologicals

Home seclusion reduces demand for many products

Bayer retains the lead thanks to popular and well-established brands

RECOVERY AND OPPORTUNITIES

Dermatologicals expected to bounce back once restrictions are lifted

Austrians likely to remain cautious when purchasing OTC dermatologicals for their children

Regaine set to bounce back after losing sales in 2020

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Introduction of smoking ban expected to encourage consumers to quit

COVID-19 offers further incentive to quit

Nicorette and Nicotinell retain a stronghold with little competition

RECOVERY AND OPPORTUNITIES

Impact of COVID-19 could have longer term impact on smoking prevalence

Dominance of the leading players not expected to change unless regulation is amended

Stubborn smoking habits could limit the growth of NRT smoking cessation aids

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Added concerns created by COVID-19 supports sales

Busy working lives leading to sleep deprivation

Strong brand awareness and distribution key to success in 2020

RECOVERY AND OPPORTUNITIES

Sleep aids expected to see more activity over the forecast period due to strong potential

Easysleep expected to build on early success

Focus remains on natural claims of products

CATEGORY DATA

  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

More time indoors due to COVID-19 sees demand for eye care slump

An ageing population and increased screen time key growth drivers for eye care

Bausch & Lomb retains the lead thanks to strong distribution

RECOVERY AND OPPORTUNITIES

Allergies and an ageing population expected to support demand over the forecast period

Global players expected to retain dominance

New product development expected to resume once COVID-19 is contained

CATEGORY DATA

  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Home seclusion limits the potential for minor injuries

Wound care sees little change in the competitive landscape in 2020

Private label sees sales growth as household budgets come under pressure

RECOVERY AND OPPORTUNITIES

Rolling out of COVID-19 vaccine points towards a recovery for wound care

Added-value products expected to drive growth over the forecast period

Leading players benefit from strong reputation among medical professionals

CATEGORY DATA

  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Fears over COVID-19 drive a spike in demand for vitamins

Immunity support takes centre stage

Consumers turn to the 'Happy Vitamin' as COVID-19 challenges mental health

RECOVERY AND OPPORTUNITIES

Rising health awareness could have negative impact on long-term sales

Competitive landscape set to intensify as COVID-19 points to renewed potential

Domestic player Sanova looking to improve its position in vitamins

CATEGORY DATA

  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Echinacea one of the few winners in 2020 as COVID-19 takes hold

Desire for healthy ageing favours non-herbal/traditional products

Few winners in a difficult year for producers of dietary supplements

RECOVERY AND OPPORTUNITIES

Austria's ageing population should support strong growth over the forecast period

Leading players consolidate as COVID-19 takes its toll

Dietary supplements set for a bright future as consumers focus on preventative health

CATEGORY DATA

  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers lose focus due to COVID-19 while distribution proves challenging

Herbalife remains the standout player in 2020 despite the obstacles presented by COVID-19

Meal replacement well placed for recovery once COVID-19 is contained

RECOVERY AND OPPORTUNITIES

Weight concerns expected to resurface from 2021 onwards

Increasingly image conscious consumers another potential growth driver

Lower priced brands and private label could find potential as Austria's economy comes under pressure

CATEGORY DATA

  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions disrupt sales of sports nutrition

Convenience is king as protein/energy bars outperforms the other categories in 2020

Strong potential for sports nutrition encourages intense competition

RECOVERY AND OPPORTUNITIES

Sports protein powder set for bright future as distribution expands

New products targeting a mass audience seen to have potential

Global brands expected to retain their lead due to recommendations from sports professionals

CATEGORY DATA

  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumer confidence knocked as concerns raised over the use of Iberogast

COVID-19 influences consumer purchasing decisions in 2020

The performances of the leading brands mirror those of the categories in which they are present

RECOVERY AND OPPORTUNITIES

Products supporting a healthy immune system expected to be the key growth driver

GSK-Gebro in strong position to build on the gains achieved in 2020

Domestic players looking to bounce back by focusing on local production claims

CATEGORY DATA

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Limited demand for paediatric consumer health compounded by COVID-19

Paediatric consumer health versus natural remedies

Parents turn to vitamins and dietary supplements to boost their children's immunity

RECOVERY AND OPPORTUNITIES

Demand for paediatric vitamins and dietary supplements expected to drop as panic over COVID-19 subsides

Conservative attitudes to self-medicating children unlikely to change

Consumer trust important to the future development of paediatric consumer health

CATEGORY DATA

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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