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Market Research Report
Consumer Health in Austria |
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| Published by | Euromonitor International | Product code | 982769 | ||||
| Published | Content info | 119 Pages Delivery time: 1-2 business days |
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| Consumer Health in Austria | ||
| Published: January 6, 2021 | Content info: 119 Pages |
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COVID-19 had a significant impact on consumer health in Austria in 2020 with it resulting in consumers reassessing their priorities and focusing on their immediate concerns. As concerns rose about the threat posed by COVID-19 many households started stocking up on products that were perceived to treat the symptoms of the virus, such as analgesics and cough, cold and allergy (hay fever) remedies. This resulted in some short-term supply issues as manufacturers struggled to keep up with demand, alt...
Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Panic buying impacts the supply and demand for analgesics
Self-medication prevails supporting sales of analgesics
Bayer extends its lead as consumers place their trust in well-known brands
RECOVERY AND OPPORTUNITIES
Busy and stressful lifestyles expected to drive demand for analgesics over the forecast period
Supply issues could persist over the forecast period unless addressed
Ibuprofen and aspirin projected to remain the most popular products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Consumers turn to cough, cold and allergy (hay fever) remedies to treat mild symptoms of COVID-19
Customers focus on products offering targeted relief
Procter & Gamble retains lead thanks to strong distribution and product awareness
RECOVERY AND OPPORTUNITIES
Rolling out of COVID-19 vaccine could impede the growth of cough, cold and allergy (hay fever) remedies
Air pollution expected to lead to further rise in allergies and respiratory issues
Little change in the competitive landscape due to conservative approach to medicines
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Stress-related conditions the key driver of growth in 2020
Home seclusion influences sales while H2 blockers removed from the market
Consumers turn to well-known and trusted brands favouring multinationals
RECOVERY AND OPPORTUNITIES
Increasingly stressful lifestyles expected to drive demand for digestive remedies
Busy lifestyles lead to unhealthy eating habits
Competitive landscape expected to remain fragmented but stable
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 deals a blow to sales of dermatologicals
Home seclusion reduces demand for many products
Bayer retains the lead thanks to popular and well-established brands
RECOVERY AND OPPORTUNITIES
Dermatologicals expected to bounce back once restrictions are lifted
Austrians likely to remain cautious when purchasing OTC dermatologicals for their children
Regaine set to bounce back after losing sales in 2020
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Introduction of smoking ban expected to encourage consumers to quit
COVID-19 offers further incentive to quit
Nicorette and Nicotinell retain a stronghold with little competition
RECOVERY AND OPPORTUNITIES
Impact of COVID-19 could have longer term impact on smoking prevalence
Dominance of the leading players not expected to change unless regulation is amended
Stubborn smoking habits could limit the growth of NRT smoking cessation aids
CATEGORY INDICATORS
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Added concerns created by COVID-19 supports sales
Busy working lives leading to sleep deprivation
Strong brand awareness and distribution key to success in 2020
RECOVERY AND OPPORTUNITIES
Sleep aids expected to see more activity over the forecast period due to strong potential
Easysleep expected to build on early success
Focus remains on natural claims of products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
More time indoors due to COVID-19 sees demand for eye care slump
An ageing population and increased screen time key growth drivers for eye care
Bausch & Lomb retains the lead thanks to strong distribution
RECOVERY AND OPPORTUNITIES
Allergies and an ageing population expected to support demand over the forecast period
Global players expected to retain dominance
New product development expected to resume once COVID-19 is contained
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion limits the potential for minor injuries
Wound care sees little change in the competitive landscape in 2020
Private label sees sales growth as household budgets come under pressure
RECOVERY AND OPPORTUNITIES
Rolling out of COVID-19 vaccine points towards a recovery for wound care
Added-value products expected to drive growth over the forecast period
Leading players benefit from strong reputation among medical professionals
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Fears over COVID-19 drive a spike in demand for vitamins
Immunity support takes centre stage
Consumers turn to the 'Happy Vitamin' as COVID-19 challenges mental health
RECOVERY AND OPPORTUNITIES
Rising health awareness could have negative impact on long-term sales
Competitive landscape set to intensify as COVID-19 points to renewed potential
Domestic player Sanova looking to improve its position in vitamins
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Echinacea one of the few winners in 2020 as COVID-19 takes hold
Desire for healthy ageing favours non-herbal/traditional products
Few winners in a difficult year for producers of dietary supplements
RECOVERY AND OPPORTUNITIES
Austria's ageing population should support strong growth over the forecast period
Leading players consolidate as COVID-19 takes its toll
Dietary supplements set for a bright future as consumers focus on preventative health
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Consumers lose focus due to COVID-19 while distribution proves challenging
Herbalife remains the standout player in 2020 despite the obstacles presented by COVID-19
Meal replacement well placed for recovery once COVID-19 is contained
RECOVERY AND OPPORTUNITIES
Weight concerns expected to resurface from 2021 onwards
Increasingly image conscious consumers another potential growth driver
Lower priced brands and private label could find potential as Austria's economy comes under pressure
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions disrupt sales of sports nutrition
Convenience is king as protein/energy bars outperforms the other categories in 2020
Strong potential for sports nutrition encourages intense competition
RECOVERY AND OPPORTUNITIES
Sports protein powder set for bright future as distribution expands
New products targeting a mass audience seen to have potential
Global brands expected to retain their lead due to recommendations from sports professionals
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Consumer confidence knocked as concerns raised over the use of Iberogast
COVID-19 influences consumer purchasing decisions in 2020
The performances of the leading brands mirror those of the categories in which they are present
RECOVERY AND OPPORTUNITIES
Products supporting a healthy immune system expected to be the key growth driver
GSK-Gebro in strong position to build on the gains achieved in 2020
Domestic players looking to bounce back by focusing on local production claims
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Limited demand for paediatric consumer health compounded by COVID-19
Paediatric consumer health versus natural remedies
Parents turn to vitamins and dietary supplements to boost their children's immunity
RECOVERY AND OPPORTUNITIES
Demand for paediatric vitamins and dietary supplements expected to drop as panic over COVID-19 subsides
Conservative attitudes to self-medicating children unlikely to change
Consumer trust important to the future development of paediatric consumer health
CATEGORY DATA
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