Wound Care in Austria

Minor injuries obtained during sport and exercise and other activities outside the home are a key driver of sales of wound care in Austria. As such, the home seclusion seen in 2020 resulting from COVID-19 and the lockdown has limited demand for wound care. With many consumers working from home there have also been fewer work-related accidents. Many homes will also usually stock up on and replenish their supplies of wound care as a precautionary measure. However, these sales have dried up in 2020...

Euromonitor International's Wound Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wound Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Home seclusion limits the potential for minor injuries

Wound care sees little change in the competitive landscape in 2020

Private label sees sales growth as household budgets come under pressure

RECOVERY AND OPPORTUNITIES

Rolling out of COVID-19 vaccine points towards a recovery for wound care

Added-value products expected to drive growth over the forecast period

Leading players benefit from strong reputation among medical professionals

CATEGORY DATA

• Table 1 Sales of Wound Care by Category: Value 2015-2020
• Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
• Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
• Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
• Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
• Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2015-2020
• Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
• Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

• Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources