Paediatric Consumer Health in Austria

With a well-developed national healthcare system, many Austrians will first visit their physician to seek professional advice and obtain prescription medicine in the case of illness. Self-medication tends to be a last resort if a visit to the doctor is not possible. This high level of caution is even more pronounced when it comes to their children. Indeed, paediatric versions of many OTC products (for instance analgesics or sleep aids) are prohibited by law in Austria.

Euromonitor International's Paediatric Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Paediatric Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Limited demand for paediatric consumer health compounded by COVID-19

Paediatric consumer health versus natural remedies

Parents turn to vitamins and dietary supplements to boost their children's immunity

RECOVERY AND OPPORTUNITIES

Demand for paediatric vitamins and dietary supplements expected to drop as panic over COVID-19 subsides

Conservative attitudes to self-medicating children unlikely to change

Consumer trust important to the future development of paediatric consumer health

CATEGORY DATA

• Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
• Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
• Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
• Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
• Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
• Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 10 Sales of Consumer Health by Category: Value 2015-2020
• Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
• Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

• Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources