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Market Research Report
Consumer Health in Switzerland |
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| Published by | Euromonitor International | Product code | 983690 | ||||
| Published | Content info | 116 Pages Delivery time: 1-2 business days |
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| Consumer Health in Switzerland | ||
| Published: January 11, 2021 | Content info: 116 Pages |
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In response to COVID-19 the Swiss government introduced a range of measures to limit the spread of the virus, with this having a mixed impact on the various categories of consumer health. Nonetheless, there was an overall improvement seen in 2020, spurred on by stronger sales in key categories including analgesics, cough, cold and allergy (hay fever) remedies, and vitamins. On one hand, when COVID-19 first appeared in Switzerland many consumers rushed out to stockpile supplies of some of these p...
Euromonitor International's Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Panic buying results in some short-term gains, but this quickly subsides
Federal government introduces order to help limit supply shortages, while misleading media reports impact sales of ibuprofen
Well-known brands come to the fore as consumers turn to trusted products
RECOVERY AND OPPORTUNITIES
Analgesics expected to see little growth over the forecast period
Swiss consumers expected to focus on natural solutions
Smaller players struggle to compete with the large resources of the leading global players
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Sales of cough/cold remedies benefit from outbreak of COVID-19
Home seclusion limits demand for antihistamines/allergy remedies (systemic)
Consumers turn to trusted and well-known brands
RECOVERY AND OPPORTUNITIES
Natural solutions pose a threat to the future of cough, cold and allergy (hay fever) remedies
Incidence of allergies expected to rise thus supporting sales of antihistamines/allergy remedies (systemic)
Verfora continues to win share as it expands its distribution arm
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Sales of digestive remedies continue to struggle with consumers favouring natural solutions
Lack of activity outside the home puts a further dent in sales
Consumers turn to trusted brands in this time of uncertainty
RECOVERY AND OPPORTUNITIES
Digestive remedies not the only solution to digestive complaints
Busy consumers will still need quick and effective solutions to digestive complaints
Leading multinationals unlikely to be toppled thanks to their deep pockets
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
A disappointing year for dermatologicals as demand reduced by home seclusion and social distancing measures
COVID-19 affects consumer focus in different ways
Little change in the competitive landscape as well-known international brands retain their stronghold
RECOVERY AND OPPORTUNITIES
Dermatologicals offers potential for further growth thanks to "selfie" culture and an ageing population
Smaller players unlikely to pose significant competition to the leading brands over the forecast period
Domestic player Galderma Schweiz benefiting from familiarity and trust in its products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
More smokers quit due to concerns over COVID-19, but impact on sales is limited
Alternative options for support in quitting smoking receiving growing interest
Nicorette and Nicotinell continue to dominate
RECOVERY AND OPPORTUNITIES
Range of alternative means of quitting poses threat to the future of NRT smoking cessation aids
No significant changes expected in the competitive landscape
Convenience and discretion key to success of NRT smoking cessation aids
CATEGORY INDICATORS
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 puts added pressure on a nation already suffering from widespread sleep deprivation
Consumer concerns persist around the long-term use of sleep aids
Little change in the competitive landscape as consumers favour trusted brands
RECOVERY AND OPPORTUNITIES
Sleep disorders expected to remain commonplace as Switzerland faces an uncertain future
One in five consumers over 65 found to be using prescription sleeping pills
Leading players expected to retain their stronghold
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion limits demand for allergy eye care
Standard eye care remains stable with COVID-19 having a mixed impact on the category
Consumer trust key when it comes to eye care
RECOVERY AND OPPORTUNITIES
Modern lifestyles expected to drive demand for standard eye care
Ageing population offers potential for growth
Little change expected in the competitive landscape due to the strength of the established brands
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Fewer injuries in 2020 as consumers remain at home
Wound care sees limited activity
Multinationals continue to dominate
RECOVERY AND OPPORTUNITIES
Wound care set for recovery as consumers become more active
Economic uncertainty could offer growth potential for private label
Leading brands expected to retain their dominance
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Consumers turn to vitamins to boost their immunity
Question marks remain over the use of vitamins
Bayer and Antistress cement their dominance in 2020
RECOVERY AND OPPORTUNITIES
Steady if unspectacular growth predicted for vitamins as consumers take a more holistic approach to health
Bioforce renamed A Vogel as Swiss company looks to benefit from its local history
Ageing population offers growth potential
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Dietary supplements sees growth hampered by several COVID-19-related factors
Products with infection-fighting claims see improvement
Antistress cements leading position thanks to broad portfolio of popular products
RECOVERY AND OPPORTUNITIES
Dietary supplements expected to see improved performance thanks to increased focus on health and wellness
Ageing population expected to influence sales
Competition expected to intensify with Swiss companies set to retain the lead
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion a blessing and a curse for weight management and wellbeing
Convenience important in driving demand for weight management and wellbeing
Shape of competitive landscape reflects overall trends within the category
RECOVERY AND OPPORTUNITIES
Consumers looking to shift weight gained during home seclusion should inspire sales
OTC obesity and weight loss supplements continue to suffer from negative perceptions as to their safety and efficacy
Competitive landscape expected to remain fragmented but with e-commerce offering scope for development
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions hit most categories as consumers workout less
Consumers focusing on local high-quality products
Few winners in a difficult year as leading players retain their dominance
RECOVERY AND OPPORTUNITIES
Sports nutrition set for swift recovery as consumers return to the gym
Busy on-the-go lifestyles expected to drive demand for convenient sports nutrition
Price expected to become more important as belts tighten
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Competition from alternative treatments continues to limit the growth of herbal/traditional products
Mixed results seen in 2020 as COVID-19 disrupts the market
Vicks and Ricola see sales rise off the back of COVID-19
RECOVERY AND OPPORTUNITIES
Herbal/traditional products set for improvement as consumers look for natural solutions
The efficacy of some herbal/traditional products will nonetheless remain a barrier to growth
Local players expected to maintain their lead
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has an overall positive impact on paediatric consumer health in 2020
Strict regulation hampers the development of paediatric consumer health
Producers of paediatric cough/cold remedies among the biggest winners in 2020
RECOVERY AND OPPORTUNITIES
Strict regulation and competition from other options expected to limit the demand for paediatric consumer health over the forecast period
Low birth rate poses a threat to sales of paediatric consumer health
Lack of potential expected to prevent significant change in the competitive landscape
CATEGORY DATA
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