Market Research Report
Breakfast Cereals in Brazil
|Published by||Euromonitor International||Product code||983923|
|Published||Content info||31 Pages
Delivery time: 1-2 business days
|Breakfast Cereals in Brazil|
|Published: January 15, 2021||Content info: 31 Pages||
Breakfast cereals are not perceived as essential products by many Brazilians, with bread being the preferred basis of most breakfasts in the country. Breakfast cereals tend to have high average unit prices in the country, and the severe financial impacts of the health crisis, coupled with the lack of any strong national coordinated support packages by the government, have meant that many consumers have had little option but to cut back their consumption of these products in 2020.
Euromonitor International's Breakfast Cereals in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Brazilians cut back their consumption of breakfast cereals due to high unit prices during the COVID-19 pandemic
Home schooling negatively impacts consumption
Even hot cereals suffers during the pandemic
RECOVERY AND OPPORTUNITIES
Slow return to growth for breakfast cereals
Manufacturers aim to make breakfast cereals more appealing to Brazilian tastes
Health and wellness increasingly important