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Market Research Report

Breakfast Cereals in Brazil

Published by Euromonitor International Product code 983923
Published Content info 31 Pages
Delivery time: 1-2 business days
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Breakfast Cereals in Brazil
Published: January 15, 2021 Content info: 31 Pages
Description

Breakfast cereals are not perceived as essential products by many Brazilians, with bread being the preferred basis of most breakfasts in the country. Breakfast cereals tend to have high average unit prices in the country, and the severe financial impacts of the health crisis, coupled with the lack of any strong national coordinated support packages by the government, have meant that many consumers have had little option but to cut back their consumption of these products in 2020.

Euromonitor International's Breakfast Cereals in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PKBRbc

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Brazilians cut back their consumption of breakfast cereals due to high unit prices during the COVID-19 pandemic

Home schooling negatively impacts consumption

Even hot cereals suffers during the pandemic

RECOVERY AND OPPORTUNITIES

Slow return to growth for breakfast cereals

Manufacturers aim to make breakfast cereals more appealing to Brazilian tastes

Health and wellness increasingly important

CATEGORY DATA

  • Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
  • Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
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