Competitor Strategies in Consumer Health

Consumer health witnessed disruptions and challenges with the onset of COVID-19, despite being a resilient industry. While categories such as OTC and sports nutrition witnessed a decline in 2020, VDS witnessed strong growth. In 2021, the industry continued to see growth, with recovery seen in OTC and sports nutrition. Leading companies are strategically focusing on specialisation, product innovation and acquisitions to accelerate growth as the pandemic stabilises.

Euromonitor International's Competitor Strategies in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.