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Market Research Report

Consumer Health in South Africa

Published by Euromonitor International Product code 985503
Published Content info 119 Pages
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Consumer Health in South Africa
Published: January 20, 2021 Content info: 119 Pages
Description

Consumer health has seen slightly higher growth overall in current value terms in 2020 compared to the previous year. Nevertheless, growth has remained largely in line with the review period average, with economic pressures preventing any more significant gains. When COVID-19 first appeared in South Africa there was some initial stockpiling and panic buying of products that treat the main symptoms of the virus, such as cough, cold and allergy (hay fever) remedies and analgesics. Products which s...

Euromonitor International's Consumer Health in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHZA

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

    • Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Demand for analgesics rises as COVID-19 spreads

Codeine-containing analgesics switched to prescription-only medicines

Adcock Ingram retains the lead despite facing numerous challenges

RECOVERY AND OPPORTUNITIES

Analgesics expected to remain a staple of consumer health in South Africa

Paediatric analgesics offers strong growth potential

Calpol moves into adult analgesics as GSK looks to gain ground over the forecast period

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales rise with cough/cold remedies believed to treat some symptoms of COVID-19

Codeine containing OTC cough, cold and allergy (hay fever) remedies switched to prescription-only status

Adcock Ingram retains the lead but loses share as it comes under pressure from numerous challenges

RECOVERY AND OPPORTUNITIES

Outlook positive with consumers happy to self-medicate for coughs and colds

Allergy remedies expected to see ongoing rise in demand as number of sufferers grows

Social media helping to create a more approachable image for brands

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Overall growth slows as consumers remain at home

Questions raised as Zantac is recalled from the market

Multinationals retain their stronghold as GSK continues to expand its range

RECOVERY AND OPPORTUNITIES

Busy lives and unhealthy diets set to drive demand

Antacids expected to strengthen its position thanks to self-medication trend

Potential of digestive remedies expected to encourage more investment from retailers and manufacturers

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Panic buying seen as consumers show concern over supply issues

Natural ingredients and online research key trends in dermatologicals in 2020

Johnson & Johnson retains the lead despite supply challenges

RECOVERY AND OPPORTUNITIES

Economic pressures could limit the growth of dermatologicals

Dermatologicals set to benefit from a top-to-toe focus on skin health

Foot health expected to receive greater focus as consumers become more active

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

South Africa bans tobacco sales for six months in response to COVID-19

Almost a million smokers quit as ban is introduced, with the immediate threat of COVID-19 adding further incentive to quit

Johnson & Johnson benefits from its near monopoly as ban drives spike in demand

RECOVERY AND OPPORTUNITIES

Sales of NRT smoking cessation aids expected to stagnate over the forecast period

Tougher new tobacco regulations could benefit NRT smoking cessation aids

NRT smoking cessation aids expected to become more diverse

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sleeping disorders rise as COVID-19 leads to increased stress and anxiety

Herbal/traditional products favoured over standard sleep aids

Well-established brands retain their lead

RECOVERY AND OPPORTUNITIES

Interest in sleep aids remains limited, but legalisation of CBD offers some hope for development

Lack of innovation impedes growth

Competitive landscape expected to expand with French company Bioron having already entered the market

CATEGORY DATA

  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

High cost of eye care limits demand in 2020 as consumers feel the pinch

Rising incidence of allergies continues to support growth

Little change in the competitive landscape as Aspen and Adcock Ingram retain their dominance

RECOVERY AND OPPORTUNITIES

Eye complaints expected to become more common driving demand for eye care

Contact lens wearers remain a key target audience for eye care

Bausch & Lomb looking to feed off its reputation in eyewear as well as introducing new innovations

CATEGORY DATA

  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit the opportunities to pick up minor injuries

Private label continues to perform well thanks to value positioning

Multinational players retain dominance despite economic pressures

RECOVERY AND OPPORTUNITIES

Focus on fit and healthy lifestyles and body image likely to benefit sales of wound care over the forecast period

3M looking to build share by focusing on younger audience

Economic pressures could be a barrier to growth for branded players

CATEGORY DATA

  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

A good year for vitamins as consumers look to boost their immune system

Self-medication and preventative health the key growth drivers for vitamins

Centrum retains the lead thanks to strong marketing and targeted products

RECOVERY AND OPPORTUNITIES

Consumers expected to put their health first driving demand for multivitamins

Private label expected to increase its share as financial pressures mount

Packaging and product formats offer potential ways to stand out from the competition

CATEGORY DATA

  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Panic buying seen as consumers look to provide a boost to their immune system

Focus on healthy ageing supporting demand for probiotic and calcium supplements

Vitaforce releases new effervescent tablets

RECOVERY AND OPPORTUNITIES

An ageing population and tighter regulation points to a bright future for dietary supplements

Could the beauty market help drive demand for dietary supplements?

Competitive landscape expected to intensify from top to bottom

CATEGORY DATA

  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth slows as COVID-19 creates more pressing concerns

Slimming shakes retain popularity with collagen becoming an increasingly common ingredient

Herbalife retains its lead despite the impact of COVID-19 on direct selling

RECOVERY AND OPPORTUNITIES

Consumers increasingly desire a slim figure as perceptions of body image change

Private label has the potential to introduce more consumers to weight management and wellbeing

Competition expected to intensify as new products continue to enter the market

CATEGORY DATA

  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit the development of sports nutrition in 2020

New formats adding new life to sports nutrition

Local company still going strong after 20 years

RECOVERY AND OPPORTUNITIES

As restrictions are lifted sports nutrition is set to return to strength, but economic uncertainty remains an obstacle

Dis-Chem leading the charge as private label looks to strengthen its position in sports protein

GNC will need to lower its prices if it is to develop, despite exclusive image

CATEGORY DATA

  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to herbal/traditional products as additional support in the face of COVID-19

Foot care and sleep aids on the menu as consumers turn to natural solutions

Arnica-based products continue to thrive

RECOVERY AND OPPORTUNITIES

Growing interest in natural remedies expected to support sales over the forecast period

Unlevel playing field for packaged versus unpackaged herbal/traditional products

New and existing players looking to shake up the competitive landscape

CATEGORY DATA

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales rise as parents prepare for COVID-19

Parents focus on preventative health as COVID-19 hits South Africa

Adcock Ingram and Johnson & Johnson retain strong lead with well-known and trusted brands

RECOVERY AND OPPORTUNITIES

Cough/cold remedies and vitamins and dietary supplements expected to remain the key growth drivers

GSK launches Centrum Kids as it looks to benefit from growing demand for paediatric vitamins and dietary supplements

Bioforce launches Echinaforce Junior as it looks to expand its portfolio within South Africa

CATEGORY DATA

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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