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Market Research Report
Product code 
988802

Soft Drinks in South Africa

Published: | Euromonitor International | 87 Pages | Delivery time: 1-2 business days

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Soft Drinks in South Africa
Published: December 24, 2021
Euromonitor International
Content info: 87 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Restrictions and lockdown measures during 2020 and 2021 in South Africa have most heavily impacted demand for soft drinks through on-trade. Since the emergence of the pandemic, the country has continued to face restrictions. Most notably, these measures have included a curfew, which meant that businesses such as restaurants, cafes and bars initially had to close by 21:00hrs, which had a major impact on on-trade sales of soft drinks. In addition, consumers were hesitant to spend time outside of t...

Euromonitor International's Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDZA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
  • CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

  • Fountain sales in South Africa

Trends

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

CARBONATES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sugar tax increases demand for low calorie cola carbonates
  • Coca-Cola South Africa retains dominance of carbonates
  • Private label increases penetration during lockdown period

PROSPECTS AND OPPORTUNITIES

  • Reduced sugar and low calorie offerings expected to maintain demand
  • Increasing competition from leading retailers' private label lines likely
  • Orange carbonates and lemonade/lime face increasing pressure

CATEGORY DATA

  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

JUICE IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Juice's limited shelf life impacts demand in 2021
  • Claims of health and wellness offerings fail to persuade health-conscious consumers
  • Nectars maintain value, despite decreasing volume sales

PROSPECTS AND OPPORTUNITIES

  • Slow recovery as moderate growth anticipated
  • Leading brands set for shake-up
  • Demand determined by price and flavour combination

CATEGORY DATA

  • Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
  • Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

BOTTLED WATER IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Robust demand for bottled water through off-trade
  • Negative press influences performance of leading brand
  • Reduced lockdown still heavily impacts demand through on-trade

PROSPECTS AND OPPORTUNITIES

  • Fast recovery for on-trade sales over forecast period
  • Independent bottled water refill businesses experience increasing demand
  • Product differentiation will be highlighted in sizes and private label offerings

CATEGORY DATA

  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

SPORTS DRINKS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth remains restricted, but stable compared to previous year
  • Intense competition between leading brands
  • Established distribution and production capacity help sustain moderate demand

PROSPECTS AND OPPORTUNITIES

  • Health-conscious consumers could drive demand for reduced sugar sports drinks
  • Substitute offerings will intensify competition
  • Sports drinks offers further room for new entrants

CATEGORY DATA

  • Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021
  • Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

ENERGY DRINKS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Competition increases as brands differentiate based on flavour, price and packaging
  • Local brands continue to make inroads
  • High in sugar, high in energy not necessarily a hallmark

PROSPECTS AND OPPORTUNITIES

  • Availability of several brands to benefit consumers' purchasing power going forward
  • Flavour innovation to continuously change and evolve
  • Reduced sugar offerings to be highlighted

CATEGORY DATA

  • Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021
  • Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

CONCENTRATES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Flavour innovations by leading brand Oros prove to be successful
  • Powder concentrates remains consolidated competitive landscape
  • Sustained growth due to home seclusion and affordability of products

PROSPECTS AND OPPORTUNITIES

  • Private label's affordability and appeal to increase
  • Bigger pack sizes and storage capabilities to see increasing demand
  • Reduced sugar offerings to see higher demand

CATEGORY DATA

  • Concentrates Conversions
    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD TEA IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Established Lipton retains overall leadership
  • BOS Ice Tea makes steady gains
  • Increasing flavour options and healthier variants

PROSPECTS AND OPPORTUNITIES

  • Reduced sugar and rooibos options to experience increasing demand
  • Space for private label
  • Packaging in terms of convenience and price to be emphasised

CATEGORY DATA

  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2016-2021
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD COFFEE IN SOUTH AFRICA

2021 DEVELOPMENT