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Market Research Report
Product code 
988978

Soft Drinks in Saudi Arabia

Published: | Euromonitor International | 85 Pages | Delivery time: 1-2 business days

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Soft Drinks in Saudi Arabia
Published: January 10, 2022
Euromonitor International
Content info: 85 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Saudi Arabia's Vision 2030 is prioritising route to markets and building an ecosystem which facilitates better access to the country's consumer base and builds on existing core infrastructure and logistics. Sustainability is also high on the agenda as food security has come to the fore since the onset of the COVID-19 pandemic where reliance on a global supply chain caused supply problems for many products including soft drinks. Raw material processing is also happening locally more often. For in...

Euromonitor International's Soft Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDSA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
  • CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

  • Fountain sales in Saudi Arabia

Trends

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

CARBONATES IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Coca Cola prioritises hygiene in 2021 introducing foil over lid cans
  • Dark stores emerge across Saudi Arabia in 2021, changing the grocery retail landscape
  • PepsiCo continues to dominate carbonates in 2021 through promotions and wide distribution

PROSPECTS AND OPPORTUNITIES

  • Consumer concerns regarding health and wellness likely to continue growing, while sugar tax impacts carbonates over the forecast period
  • New product launches and entrants expected during the forecast period
  • E-commerce likely to continue growing during the forecast period thanks to technological developments

CATEGORY DATA

  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
  • Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
  • Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
  • Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
  • Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

JUICE IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Taxes continue to affect average unit price of juice resulting in brands innovating in 2021
  • Almarai leads juice, while dark stores change the distribution landscape in 2021
  • Hajj limited to nationals and residents only and returning students boost sales of juice in 2021

PROSPECTS AND OPPORTUNITIES

  • Health and wellness trend and rising unit prices set to boost value sales of juice during the forecast period
  • New product launches expected, while fresh fruit retail stores likely to continue competing with juice during the forecast period
  • E-commerce expected to increase volume share during the forecast period

CATEGORY DATA

  • Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021
  • Table 52 Off-trade Sales of Juice by Category: Value 2016-2021
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

BOTTLED WATER IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sales of bottled water through e-commerce evolving, boosting share growth in 2021
  • Government approval of exports of bottled water boosts total value sales in bottled water in 2021
  • Dark stores emerge and Makkah Water Company, Bin Zomah Group Trading and Mfg's leads bottled water in 2021

PROSPECTS AND OPPORTUNITIES

  • Consumers likely to switch to bottled water for health reasons during the forecast period
  • Bottled water sales set to increase during the forecast period, thanks to being an essential product, increased exports and a rise in e-commerce
  • First 100% renewable bottled water plant likely to lead to increased sales during the forecast period

CATEGORY DATA

  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

SPORTS DRINKS IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sports drinks negatively affected in 2021, as consumers choose more affordable options with healthier profiles
  • Gatorade continues leading sports drinks in 2021 due to availability and promotions
  • Dark stores changes e-commerce landscape in Saudi Arabia during 2021

PROSPECTS AND OPPORTUNITIES

  • Government encourages sports participation, likely increasing demand for sports drinks during the forecast period
  • New sports drinks product launches and entrants expected during the forecast period
  • E-commerce set to evolve during the forecast period, while on-trade sales likely to continue declining

CATEGORY DATA

  • Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021
  • Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

ENERGY DRINKS IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • On-trade sales of energy drinks disappearing completely, while lower priced energy drinks gain popularity in 2021
  • Dark stores emerge but e-commerce of energy drinks remain negligible in 2021
  • The leading brand, Code Red, continues to gain value share in energy drinks during 2021

PROSPECTS AND OPPORTUNITIES

  • Players likely to innovate during the forecast period boosting sales despite ongoing challenges
  • RTD coffee expected to compete with energy drinks during the forecast period due to the perception of being healthier
  • Consumers likely to increasingly accept e-commerce sales of energy drinks during the forecast period

CATEGORY DATA

  • Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021
  • Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

CONCENTRATES IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for concentrates decrease during 2021, despite unit prices declining
  • Vimto's value share increases in 2021 thanks to advertising and consumers' brand loyalty and availability
  • Nescafe launches new iced coffee powder concentrates during 2021

PROSPECTS AND OPPORTUNITIES

  • Consumers are expected to further monitor their consumption
  • Health concerns likely to result in new product development during the forecast period
  • Supermarkets and hypermarkets set to increase share during the forecast period thanks to discounts and promotions

CATEGORY DATA

  • Concentrates Conversions
    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  • Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  • Table 101 Off-trade Sales of Concentrates by Category: Value 2016-2021
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
  • Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
  • Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
  • Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
  • Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
  • Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
  • Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
  • Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD TEA IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rise in average unit price due to taxes, fewer Hajj pilgrims and lack of availability through e-commerce results in decreased demand in 2021
  • E-commerce takes volume share from modern grocery retailers in 2021 due to its convenience and dark stores emerging
  • Lipton continues to lead RTD tea in 2021, benefiting from consumer loyalty, availability and discounts

PROSPECTS AND OPPORTUNITIES

  • Healthier alternatives expected to be launched during the forecast period thanks to rising health awareness
  • The future is bright for RTD, with plenty of opportunities for growth during the forecast period
  • E-commerce set to increase volume share during the forecast period

CATEGORY DATA

  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD COFFEE IN SAUDI ARABIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Taxes affect average unit price, but value and volume sales continue increasing in 2021
  • Demand for RTD coffee continues rising as new players enter the competitive landscape in 2021
  • Starbucks continues to lead RTD coffee but loses value share in 2021

PROSPECTS AND OPPORTUNITIES

  • Growth set to slow in value terms during the forecast period as players are forced to meet rising production costs and taxes
  • New entrants will create competition resulting in innovation during the forecast period
  • Hot climate and the love of coffee to support demand for RTD coffee during the forecast period

CATEGORY DATA

  • Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021
  • Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026