Soft Drinks in Saudi Arabia

Description

Sales of soft drinks have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. Furthermore, the country's hot climate means there is a constant demand for soft drinks. Saudi Arabia has also benefited from a sharp rise in oil prices which has ensured that the market has maintained stable inflation while also seeing an uptick in economic activity which has been a big plus for sales of soft drinks. Furthermore, not only is Saudi Ara...

Euromonitor International's Soft Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: SDSA

List Of Contents And Tables

EXECUTIVE SUMMARY

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

APPENDIX

Fountain sales in Saudi Arabia

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand remains stable despite Saudi Arabia banning carbonates in schools
Al Jomaih Bottling Plant remains dominant thanks to popular portfolio of PepsiCo brands
Distribution modernising and expanding

PROSPECTS AND OPPORTUNITIES

Tourism, leisure and entertainment supports growth
New product development expected to focus on healthier and more sustainable options
Forecourt retailers channel set to expand and offer more opportunities for sales of carbonates

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

JUICE IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Saudi Arabia's hot weather continues to boost growth.
Fresh juice expected to continue competing with packaged juice as Jamba enters the market
Almarai continues to lead

PROSPECTS AND OPPORTUNITIES

Increased focus on tourism, leisure, sport and entertainment set to support growth
Juice likely to remain a focus of new product development
Forecourt retailers could take a greater share of distribution while on-trade sales are set to return to growth

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Companies continue to develop their direct selling businesses as demand for bottled water grows
Nova leads bottled water but faces growing competition
Retail e-commerce continues to gain share in bottled water

PROSPECTS AND OPPORTUNITIES

Bottled water will likely benefit from the ban on sugary soft drinks in schools and an expected sharp rise in tourism
Nestle investing in a new local manufacturing plant
Health conscious consumers likely to prefer bottled water over other beverages

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of sports drinks continue to decline despite successful attempts to encourage consumers to lead more active lifestyles
Gatorade continues to dominate sales of sports drinks
Distribution expanding but with a focus on modern grocery retailers

PROSPECTS AND OPPORTUNITIES

Increased focus on leisure and sports tourism expected to benefit sales
New product development may be needed to improve perceptions of sports drinks
Distribution landscape evolving as consumers spend more time shopping online

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Efforts to curb the consumption energy drinks in Saudi Arabia proving effective
Code Red continues to lead but number of competitors continues to grow
Distribution landscape evolving and modernising

PROSPECTS AND OPPORTUNITIES

Tourism, leisure and entertainment supports growth
New product development expected to continue in energy drinks with a focus on healthier and more natural options
Forecourt retailers could become increasingly important to sales of energy drinks

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Vimto continues to lead liquid concentrates but unhealthy image continues to negatively impact sales
Tang continues to lead powder concentrates with innovative new packaging catching the eye of consumers
Supermarkets and hypermarkets dominate distribution while e-commerce sees strong gains

PROSPECTS AND OPPORTUNITIES

New product developments could be key to the growth and development of concentrates
New flavours and varieties could add some interest to powder concentrates
E-commerce ideal channel for consumers to purchase concentrates in bulk

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Lipton continues to dominate RTD tea
Almarai launches Ice Leaf
RTD tea targeted at a younger audience as e-commerce continues to see development

PROSPECTS AND OPPORTUNITIES

New product development and entrants expected in RTD tea with a strong focus on health
Forecourt retailers expected to pick up share as Saudi Arabia diversifies its economy
Investment in e-commerce and digital marketing set to continue

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Starbucks continues to dominate as demand for RTD coffee continues to rise
Local players continues to emerge
Saudi hot weather continues to support growth

PROSPECTS AND OPPORTUNITIES

Nestle looking to expand its reach through investing in a new local production facility
New product development should bring increased competition to RTD coffee but Starbucks likely to retain the lead
Forecourt retailers benefiting from sales to weary travellers

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

Soft Drinks in Saudi Arabia

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET DATA

APPENDIX

DISCLAIMER

SOURCES

CARBONATES IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

JUICE IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

BOTTLED WATER IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SPORTS DRINKS IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

ENERGY DRINKS IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

CONCENTRATES IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

RTD TEA IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

RTD COFFEE IN SAUDI ARABIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA