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PUBLISHER: Euromonitor International | PRODUCT CODE: 1393571

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1393571

Soft Drinks in the United Arab Emirates

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Demand for soft drinks in the United Arab Emirates (in both off-trade and on-trade channels) is growing in 2023, despite global economic challenges. The purchasing power of most local consumers remains high, as a major proportion of the population consists of highly qualified expatriates and affluent tourists, who are not particularly sensitive to pricing. In addition, inflation in the United Arab Emirates has not reached global levels, leaving prices reasonable and allowing less affluent consum...

Euromonitor International's Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDUA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

APPENDIX

  • Fountain sales in the United Arab Emirates

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CARBONATES IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Health concerns continue to drive demand for reduced sugar carbonates
  • Global launches of small cans of carbonates are gaining popularity in local market
  • On-trade volume sales stabilise in 2023 after extraordinary growth in 2022

PROSPECTS AND OPPORTUNITIES

  • Carbonates will face competition from sparkling flavoured bottled water, among other alternatives
  • Cola carbonates will remain a key product with fastest growth
  • Flavoured cola set to become increasingly popular

CATEGORY DATA

  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

JUICE IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Private label is starting to penetrate juice in the United Arab Emirates
  • More affordable brands and products are gaining popularity
  • No added sugar juice is the new norm in the local market

PROSPECTS AND OPPORTUNITIES

  • 100% juice set to continue replacing demand for juice drinks and nectars
  • Different e-commerce options set to continue expanding
  • Juice brands to gradually adopt sustainable packaging

CATEGORY DATA

  • Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Private label expands within off-trade bottled water
  • Greater variety of bottled water is evident in off-trade channels
  • Local hotels are moving towards creative sustainability

PROSPECTS AND OPPORTUNITIES

  • Stable bottled water consumption over the forecast period
  • Functional bottled water is set to further expand
  • Water sources from the air will become more widely available

CATEGORY DATA

  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sports drinks continues to outperform soft drinks as a whole
  • Premium price does not discourage consumption of sports drinks in local market
  • Increasing fragmentation as new brands enter

PROSPECTS AND OPPORTUNITIES

  • Demand for reduced sugar sports drinks expected to boom
  • Sports drinks will face strong competition from other categories
  • Potential for local brands to enter with trusted image and affordable prices

CATEGORY DATA

  • Table 118 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 119 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Concerns that energy drinks are attracting a large younger audience
  • Reduced sugar energy drinks gain greater presence within category
  • Red Bull now dominates energy drinks using local marketing strategy

PROSPECTS AND OPPORTUNITIES

  • At-home consumption likely to continue due to hybrid working measures
  • Futher fragmentation of energy drinks expected over the forecast period
  • Energy drinks to offer more varied functionality as brands explore ingredients

CATEGORY DATA

  • Table 81 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Concentrates is the only declining category within soft drinks
  • Concentrates mostly sold on promotion during Ramadan
  • Powder concentrates is starting to see emergence of private label

PROSPECTS AND OPPORTUNITIES

  • Powder concentrates likely to lose considerable volume share over forecast period
  • Reduced sugar trend is fading in concentrates
  • Functionality and health claims will continue to feature on packaging

CATEGORY DATA

  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 130 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 131 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 133 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 134 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 137 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 138 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 139 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 140 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 143 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 144 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • RTD tea is one of the fastest growing categories within soft drinks
  • Reduced sugar still RTD tea is in high demand
  • Lipton retains convincing leadership of RTD tea

PROSPECTS AND OPPORTUNITIES

  • RTD tea to become increasingly fragmented with regional brands emerging
  • Sustainable packaging will soon become the new norm for RTD tea
  • More exciting flavours are expected to enter the local market

CATEGORY DATA

  • Table 93 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 94 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 97 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 98 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 99 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 100 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 101 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 102 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Despite high price, RTD coffee continues to demonstrate dynamic growth
  • The trend for healthier RTD coffee is emerging with limited off-trade success
  • Starbucks retains dominance of RTD coffee in the local market

PROSPECTS AND OPPORTUNITIES

  • RTD coffee to become increasingly fragmented with several strong players entering
  • RTD coffee brands are set to operate within one price segment
  • With health benefits and product variety, RTD coffee will start competing more strongly with other soft drinks

CATEGORY DATA

  • Table 106 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 107 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

ASIAN SPECIALITY DRINKS IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Asian specialty drinks emerges locally in 2023
  • Asian specialty drinks perceived as a type of juice drink

PROSPECTS AND OPPORTUNITIES

  • Asian specialty drinks expected to record solid growth from low base
  • Channel expansion is expected over the forecast period
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