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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384490

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384490

Apparel and Footwear in Denmark

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Overall, apparel and footwear continued to witness positive current value growth in 2023, although as in the previous year much of this growth was driven by inflation and retail price increases. In the face of these higher prices and costs of living, Danish consumers have continued to reduce demand for apparel and footwear, as part of a broader trend to limit shopping expenses and save money. Nonetheless, many Danish apparel and footwear brands experienced significant growth in exports, so while...

Euromonitor International's Apparel and Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFDK

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Consumers continue to make cutbacks on womenswear purchases
  • Social media and e-commerce remains a key channel for Danish women
  • Women's tracksuit trend gains momentum

PROSPECTS AND OPPORTUNITIES

  • Upbeat performance as Danish economy recovers
  • Sustainability issues and eco-consciousness to shape purchasing behaviour
  • E-commerce to remain the fastest growing channel

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2018-2023
  • Table 14 Sales of Womenswear by Category: Value 2018-2023
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand for menswear wanes amid price inflation
  • Travel plans put swimwear back on the agenda
  • E-commerce gains momentum albeit at slower pace

PROSPECTS AND OPPORTUNITIES

  • Recovery anticipated in upcoming period
  • Sports-inspired and casual clothing trend to become more ingrained
  • Premiumisation trend to gain momentum as economy improves

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2018-2023
  • Table 32 Sales of Menswear by Category: Value 2018-2023
  • Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
  • Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • High prices stifle demand for childrenswear
  • Sustainability drives demand for second-hand clothing
  • E-commerce remains a key channel for childrenswear

PROSPECTS AND OPPORTUNITIES

  • Economy recovery presents much optimism for future growth
  • Rising birth rate adds further impetus to childrenswear category
  • Parents will opt for sustainable childrenswear as players expand ethical products

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 50 Sales of Childrenswear by Category: Value 2018-2023
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Current value growth supported by price increases
  • Sports-inspired apparel leads the category
  • E-commerce accounts for one-quarter of all value sales

PROSPECTS AND OPPORTUNITIES

  • Economic recovery to support category growth
  • Less formal work attire to fuel demand for sportswear
  • Competition to intensify in e-commerce landscape

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2018-2023
  • Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 63 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Jeans volume sales fall into decline as economy weakens
  • Men's standard jeans outperforms men's economy and premium jeans
  • Eco-labelling gains prominence

PROSPECTS AND OPPORTUNITIES

  • Jeans to witness recovery as economy bounces back
  • Sustainable trend will drive demand for second-hand jeans sales
  • Strong preference for brands to prevail in jeans

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2018-2023
  • Table 67 Sales of Jeans by Category: Value 2018-2023
  • Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
  • Table 71 Sales of Men's Jeans by Category: Value 2018-2023
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
  • Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
  • Table 75 Sales of Women's Jeans by Category: Value 2018-2023
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028

HOSIERY IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Hosiery sales volume weakens amid price inflation
  • Price-driven category sees a shift to private label
  • Sustainable hosiery is gaining popularity among Danes

PROSPECTS AND OPPORTUNITIES

  • Brighter outlook for hosiery on the horizon
  • Sustainability to influence product development in hosiery
  • E-commerce grows amid subscription services

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2018-2023
  • Table 93 Sales of Hosiery by Category: Value 2018-2023
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Apparel accessories begins to recover in 2023
  • Face masks lose appeal post-pandemic
  • E-commerce remains key in apparel accessories

PROSPECTS AND OPPORTUNITIES

  • Recovery expected for apparel accessories as economic pressures ease
  • Warmer winters pose long-term challenge to gloves and scarves
  • Online channel faces prosperous growth

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN DENMARK

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Post-pandemic sales volume recovery is hindered by inflationary period
  • Sports-inspired footwear gains consumer appeal
  • Ecco brand loses share following consumer boycott

PROSPECTS AND OPPORTUNITIES

  • Economic recovery to reignite consumer demand in footwear
  • Consumers to seek out premium brands as economy recovers
  • More footwear shoppers to turn to e-commerce channel

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2018-2023
  • Table 113 Sales of Footwear by Category: Value 2018-2023
  • Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 118 Distribution of Footwear by Format: % Value 2018-2023
  • Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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