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PUBLISHER: Euromonitor International | PRODUCT CODE: 1393590
PUBLISHER: Euromonitor International | PRODUCT CODE: 1393590
Apparel and Footwear in Norway
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Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw sales surpass pre-pandemic levels, and a correction is therefore not unexpected. A notable and prolonged period of discounting during the summer of 2023 counteracted some of the current value growth resulting from inflation. In addition, there has b...
Euromonitor International's Apparel and Footwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFNO
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Value sales receive a boost from inflation and rising prices, but volume sales decline
- Post-pandemic consumer behaviour favours a return to occasional and formal womenswear
- E-commerce remains essential to category performance in 2023
PROSPECTS AND OPPORTUNITIES
- Growth likely to be hindered somewhat by category maturity and intense discounting activity over the forecast period
- Internet retailing will remain a key feature of womenswear in Norway
- Increased sporting activity will boost growth in women's sportswear in the years ahead
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2018-2023
- Table 14 Sales of Womenswear by Category: Value 2018-2023
- Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
- Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Some volume decline in 2023 follows two years of high demand
- Casual elegance remains the most popular style among Norwegian men
- Sportswear continues to drive growth in menswear in 2023
PROSPECTS AND OPPORTUNITIES
- Key growth drivers will remain unchanged over the forecast period
- E-commerce will remain highly influential in the years ahead
- Sportswear will continue to see innovation and new product development as players vie for share
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2018-2023
- Table 32 Sales of Menswear by Category: Value 2018-2023
- Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of Menswear: % Value 2019-2023
- Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
- Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
- Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Childrenswear sees some volume decline in 2023, but current value sales are boosted by inflation
- Second hand, circular economy remains a key trend in childrenswear
- New product development visible in childrenswear in 2023
PROSPECTS AND OPPORTUNITIES
- Modest sales growth over the forecast period, thanks to ongoing innovation and key trend development within childrenswear
- Declining birth rates to apply downward pressure on volume sales
- E-commerce and social media will continue to drive growth in childrenswear in the coming years
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2018-2023
- Table 50 Sales of Childrenswear by Category: Value 2018-2023
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
- Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
- Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
- Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
- Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Category maturity slows volume growth in 2023
- Frequent discounting in 2023 as sportswear players seek to clear inventories post pandemic
- E-commerce remains highly significant for sales of sportswear
PROSPECTS AND OPPORTUNITIES
- Sportswear will continue to benefit from activity trends but faces ongoing maturity
- Category will be characterised by premiumisation as Norwegians seek added value
- Sports-inspired apparel will remain popular in Norway in the years ahead
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2018-2023
- Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 63 Distribution of Sportswear by Format: % Value 2018-2023
- Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Jeans sees volume decline in 2023, but current value sales are boosted by inflation
- Premium jeans performs well in 2023 as Norwegians value quality
- Comfort and classic fits remain popular with Norwegians
PROSPECTS AND OPPORTUNITIES
- Despite the ubiquity of jeans, category maturity is likely to hamper growth over the forecast period
- Frequent discounting activity is set to impact value growth in jeans
- E-commerce will remain a key driver of sales for niche and premium brands
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2018-2023
- Table 67 Sales of Jeans by Category: Value 2018-2023
- Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
- Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
- Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
- Table 71 Sales of Men's Jeans by Category: Value 2018-2023
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
- Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
- Table 75 Sales of Women's Jeans by Category: Value 2018-2023
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Jeans: % Value 2019-2023
- Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
- Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
- Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Volume decline and only modest value growth for hosiery in 2023
- Hosiery continues to face complex challenges within a changing retail landscape
- Norway's long-established affection for exercise is a rare fillip for the category
PROSPECTS AND OPPORTUNITIES
- Hosiery landscape will remain largely unchanged in the years ahead
- Innovative strategies will be key for category growth
- Conservative styles will continue to prevail, but playful features may help add value over the forecast period
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2018-2023
- Table 93 Sales of Hosiery by Category: Value 2018-2023
- Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
- Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
- Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
- Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
- Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Like other categories in apparel, accessories sees weak growth in 2023
- Norwegian weather is a key driver of product development and sales
- Face masks fade into the distance, post-pandemic
PROSPECTS AND OPPORTUNITIES
- Apparel accessories will continue to face challenges as consumer behaviour evolves
- Statement accessories will continue to contribute to the ongoing luxury trend
- E-commerce will continue to represent a significant percentage of sales of apparel accessories
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
- Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- As with apparel, footwear sees volume sales decline and modest current value growth
- After a temporary boost, footwear specialists fall flat once again in 2023
- Sports-inspired footwear continues to prevail, but formal footwear regains interest
PROSPECTS AND OPPORTUNITIES
- Enduring fashion trends will favour dress sneakers and sports-inspired footwear
- Online developments will simplify retailing experiences for local consumers
- Added value likely to be visible in sport-specific footwear as manufacturers respond to consumer concerns
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2018-2023
- Table 113 Sales of Footwear by Category: Value 2018-2023
- Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
- Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Footwear: % Value 2019-2023
- Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
- Table 118 Distribution of Footwear by Format: % Value 2018-2023
- Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
- Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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