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Market Research Report

Apparel and Footwear in Colombia

Published by Euromonitor International Product code 991285
Published Content info 96 Pages
Delivery time: 1-2 business days
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Apparel and Footwear in Colombia
Published: February 17, 2021 Content info: 96 Pages
Description

Colombia's apparel and footwear industry faced a bleak year during 2020 as the COVID-19 pandemic and the official response to it caused major disruption in production supply chains and manufacturing operations as well as wholesale supply chains and retailing operations. At the same time, the major changes seen in Colombian society and consumer behaviour during the year foreshadowed significant albeit temporary shifts in purchasing patterns, which forced manufacturers, brand owners and retailers...

Euromonitor International's Apparel and Footwear in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CLFCO

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

    • Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in The Americas - 2020

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Social control measures in response to COVID-19 place pressure on sales

Home seclusion and social distancing boost demand for casual womenswear

Local players shine during the COVID-19 situation due to key advantages

RECOVERY AND OPPORTUNITIES

A robust and rapid recovery expected for womenswear during the forecast period

Sustainability comes to the fore, with brands focusing more explicitly on these issues

Formalwear expected to recover, although the extent of recovery remains unclear

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Local menswear players react strongly to the COVID-19 situation

Sales of men's formalwear come under extreme pressure due to home seclusion

Men's underwear and men's nightwear relatively unaffected by COVID-19

RECOVERY AND OPPORTUNITIES

The adverse economic impact of the COVID-19 pandemic to place pressure on sales

Demand for suits expected to rise as formal work attire becomes the norm again

The shift towards more sustainable fashion likely to define innovation in menswear

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2015-2020
  • Table 32 Sales of Menswear by Category: Value 2015-2020
  • Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020
  • Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Childrenswear benefits from its more essential status than menswear or menswear

Huge price discounts due to falling demand contribute to value sales declines

Shift noted towards more casual styles, with an emphasis on at-home living

RECOVERY AND OPPORTUNITIES

A positive performance slated for childrenswear as demand rebounds robustly

The importance of e-commerce in the distribution of childrenswear to continue rising

Ecological positioning less important in childrenswear than other apparel categories

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 50 Sales of Childrenswear by Category: Value 2015-2020
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales rise due to shift towards more casual styles and rising importance of exercise

Closure of retail stores spurs the shift towards sales of sportswear via e-commerce

Innovation remains a major theme in sportswear despite the challenges of COVID-19

RECOVERY AND OPPORTUNITIES

Positive sales growth expected for sportswear as daily life returned to normal

Expansion in range of sizes and shift to unisex sportswear to boost demand

Decathlon's mobile store has the potential to revolutionise the retailing of sportswear

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2015-2020
  • Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 63 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales declines are mitigated by the shift towards more casual styles

The growing reach of e-commerce extends even to San Victorino's traders

Economic recession places pressure on sales of premium and super premium jeans

RECOVERY AND OPPORTUNITIES

Relaxation of dress codes and shift towards more casual styles to benefit jeans

Ecological jeans expected to emerge strongly during the forecast period

Local players and more affordable brands to be the big winners in jeans

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2015-2020
  • Table 67 Sales of Jeans by Category: Value 2015-2020
  • Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 70 Sales of Men's Jeans by Category: Volume 2015-2020
  • Table 71 Sales of Men's Jeans by Category: Value 2015-2020
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020
  • Table 74 Sales of Women's Jeans by Category: Volume 2015-2020
  • Table 75 Sales of Women's Jeans by Category: Value 2015-2020
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Hosiery suffers sales declines despite wider distribution and consistent availability

Sheer hosiery registers strong declines as the shift away from formalwear hits sales

Non-sheer hosiery benefits from its status as a category of fairly essential products

RECOVERY AND OPPORTUNITIES

Strong recovery set to be based mainly on rising demand for non-sheer hosiery

More playful styles expected to emerge via brighter colours and bolder patterns

The shift in focus away from low-cost basic products is set to attract new players

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2015-2020
  • Table 93 Sales of Hosiery by Category: Value 2015-2020
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Apparel accessories the only category of apparel to register positive growth in 2020

Several manufacturers identify opportunities to produce protective clothing

Hats/caps records positive growth as consumers turn to these items for protection

RECOVERY AND OPPORTUNITIES

Sales of face masks have peaked, with strong sales declines now expected

Positive sales growth expected to be seen in most categories of apparel accessories

Ties to experience ongoing declines due to the decreasing importance of formalwear

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Social distancing and home seclusion unfavourable for sales of footwear

Footwear players react to challenges with production slowdowns and price discounts

The need for shoes to be tried on places heavy pressure on demand during 2020

RECOVERY AND OPPORTUNITIES

Positive performance, strong recovery slated for footwear over the forecast period

Local manufacturing likely to benefit from the prevailing post-COVID-19 trends

Ecological footwear set to be an important new trend during the forecast period

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2015-2020
  • Table 113 Sales of Footwear by Category: Value 2015-2020
  • Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 116 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 118 Distribution of Footwear by Format: % Value 2015-2020
  • Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
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