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PUBLISHER: Euromonitor International | PRODUCT CODE: 1389066

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1389066

Apparel and Footwear in Egypt

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Apparel and footwear in Egypt witnessed a challenging year in 2023, with sales volume shifting into strong decline. Demand weakened considerably during the first quarter of the year, as consumers reeled from the huge price increases brought about by the devaluation of the Egyptian pound in December 2022. Retail prices of apparel and footwear rose as raw materials like cotton, leather and threads doubled in price, with shipping fees also rising. Lower disposable income has also made Egyptians les...

Euromonitor International's Apparel and Footwear in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFEG

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Soaring prices reduce demand for womenswear
  • Consumers head to outlets amid cost of living crisis
  • Local clothing brands gain popularity

PROSPECTS AND OPPORTUNITIES

  • Economic uncertainty to limit further investment
  • Retail prices expected to stabilise in the short term
  • Al Kassm Group to retain its lead in womenswear

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2018-2023
  • Table 14 Sales of Womenswear by Category: Value 2018-2023
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Menswear purchases decline amid escalating prices
  • Affordability is key as men switch to economy jeans
  • International brands keep prices high to protect profit margins

PROSPECTS AND OPPORTUNITIES

  • Moderate growth expected as the economy recovers
  • Foreign currency shortages will challenge production
  • Local player Tema Retail EG likely to assert its lead in menswear

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2018-2023
  • Table 32 Sales of Menswear by Category: Value 2018-2023
  • Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
  • Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Childrenswear faces the challenge of rising prices
  • Growing preference for second-hand clothing
  • Financial instalment plans offer consumers support

PROSPECTS AND OPPORTUNITIES

  • Moderate growth over the forecast period
  • Promotional events and bulk buying are key to consumers' purchasing patterns
  • High cost of inputs to put further pressure on prices

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 50 Sales of Childrenswear by Category: Value 2018-2023
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sportswear is hit hard by the cost of living crisis
  • Price sensitivity drives search for discounts and promotions
  • Local sportswear brands reach consumers via e-commerce

PROSPECTS AND OPPORTUNITIES

  • Healthier lifestyles to fuel demand for sportswear
  • adidas Group poised to retain leadership
  • E-commerce channel to spearhead growth

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2018-2023
  • Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 63 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Jeans category witnesses slight decline in volume sales
  • Affordable jeans support overall category performance
  • Supply of imported super premium jeans curtailed

PROSPECTS AND OPPORTUNITIES

  • Jeans is expected to witness robust growth
  • Egyptian government to support local producers
  • Athleisure trend is a potential threat to growth

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2018-2023
  • Table 67 Sales of Jeans by Category: Value 2018-2023
  • Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
  • Table 71 Sales of Men's Jeans by Category: Value 2018-2023
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
  • Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
  • Table 75 Sales of Women's Jeans by Category: Value 2018-2023
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028

HOSIERY IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Consumers cut back on hosiery purchases as price rise
  • Samakiea Co leads with competitively-priced quality products
  • Players focus on export markets to support financial situation

PROSPECTS AND OPPORTUNITIES

  • Muted constant volume in 2024
  • Local manufacturers to remain stronghold in hosiery
  • Sheer hosiery to register higher growth

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2018-2023
  • Table 93 Sales of Hosiery by Category: Value 2018-2023
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand for apparel accessories declines in 2023
  • Consumers shift towards affordable local brands
  • Businesses under threat from difficult trading conditions

PROSPECTS AND OPPORTUNITIES

  • Slow recovery for apparel accessories in upcoming period
  • Apparel accessories well suited to online space
  • Belts and scarves to be the strongest subcategory

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN EGYPT

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Footwear witnesses decline in volume sales
  • Consumers opt to buy footwear during promotional periods
  • Social media sellers offer premium footwear at attractive prices

PROSPECTS AND OPPORTUNITIES

  • Footwear category faces solid growth potential
  • adidas Group to retain its strong position
  • Local manufacturers to elevate focus on footwear

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2018-2023
  • Table 113 Sales of Footwear by Category: Value 2018-2023
  • Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 118 Distribution of Footwear by Format: % Value 2018-2023
  • Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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