Notice: Global Information Announces Listing on JASDAQ Standard Market of the Tokyo Stock Exchange

Cover Image
Market Research Report

Home Care in Spain

Published by Euromonitor International Product code 991303
Published Content info 72 Pages
Delivery time: 1-2 business days
Price
Back to Top
Home Care in Spain
Published: February 16, 2021 Content info: 72 Pages
Description

In 2020, disinfection and sanitation were prioritised by consumers over any other features offered by home care products. Spaniards strongly focused on surface, dishes and laundry cleaning given the potential for the transmission of COVID-19 through droplets and aerosols. Growth in bleach sales surged by over 40% in the first half of the year, following the recommendation of WHO to disinfect households with a small amount of the chemical. It was common for items providing the requisite levels of...

Euromonitor International's Home Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HCPES

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Laundry care producers quick to react to consumer need to sanitise clothes

Consumers are switching to concentrated liquid detergents

Procter & Gamble is top of the laundry care pile

RECOVERY AND OPPORTUNITIES

Low but steady volume sales growth expected

Solid performance anticipated from convenient liquid tablet detergents

Scent boosters and laundry sanitiser show producer attempts to add value

CATEGORY INDICATORS

  • Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
  • Table 19 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Dishwashing returns to growth in 2020 as dishes pile up during lockdown

Automatic dishwashing closing the gap on hand dishwashing

Multinationals collectively dominate sales but private label is strong too

RECOVERY AND OPPORTUNITIES

Category set to normalise in 2021 but demand likely to remain at higher level than pre-crisis

Tablets to keep driving automatic dishwashing

Dishwasher cleaners offer potential as tablets cannibalise additives category

CATEGORY INDICATORS

  • Table 27 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 28 Sales of Dishwashing by Category: Value 2015-2020
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 30 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Disinfectants in much greater demand within surface care, though sales gains are limited by bleach category

More Spaniards take multi-purpose approach to surface care

Private label holds highest share but branded competition is strengthening

RECOVERY AND OPPORTUNITIES

Further gains projected for surface care as sanitation drive to persist

Value sales to benefit from higher-end ranges as disposable incomes recover

All purpose cleaning wipes to continue its strong performance

CATEGORY DATA

  • Table 34 Sales of Surface Care by Category: Value 2015-2020
  • Table 35 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 39 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 42 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Volume sales growth accelerates rapidly in bleach as consumers stockpile

Older demographics are traditional drivers of bleach sales

Private label increases its already high share

RECOVERY AND OPPORTUNITIES

Strong performance to continue until COVID-19 threat subsides

Younger generations likely to push bleach out of favour over time

Wide range of use for bleach supports sales

CATEGORY DATA

  • Table 44 Sales of Bleach: Value 2015-2020
  • Table 45 Sales of Bleach: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 47 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 48 Forecast Sales of Bleach: Value 2020-2025
  • Table 49 Forecast Sales of Bleach: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Meticulous hygiene standards sought for toilets as pandemic hits Spain

Toilet care already a consumer priority before health crisis

Multinationals amass the most sales in toilet care

RECOVERY AND OPPORTUNITIES

Demand likely to cool though strong emphasis on disinfection will remain

Rim blocks to make further steady gains

Older, pricier toilet care categories to lose further ground

CATEGORY DATA

  • Table 50 Sales of Toilet Care by Category: Value 2015-2020
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Decrease in sales accelerates as consumers prioritise disinfecting

Value sales growth more likely through higher-quality polishes as consumption drops

Multinationals shine but private label still amasses sizeable share

RECOVERY AND OPPORTUNITIES

Further challenges predicted as disinfection will keep holding sway over consumers

Floor and furniture polishes to be further marginalised

Higher prices to gloss over volume sales fall in shoe polish

CATEGORY DATA

  • Table 56 Sales of Polishes by Category: Value 2015-2020
  • Table 57 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 59 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 60 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Air care blows cold then hot in 2020

More than half of air care categories are performing positively

Private label drives overall sales but multinationals pose strong competition

RECOVERY AND OPPORTUNITIES

Further sales growth on the horizon, with potential for specific sanitary air care

Another liquid performance expected thanks to mikado trend

More modern air care solutions leaving low growth prospects for gel and electric

CATEGORY DATA

  • Table 62 Sales of Air Care by Category: Value 2015-2020
  • Table 63 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 65 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 66 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 67 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 exacerbates growth in insect population

Spain offers fertile ground for home insecticides

Competition intensifying as category potential deepens

RECOVERY AND OPPORTUNITIES

Volume sales poised for further growth as more sizzling temperatures expected

Health-friendly and green products increasingly opted for

EU biocidal regulation to contribute to higher prices

CATEGORY DATA

  • Table 69 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Back to Top