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Market Research Report
Home Care in Uruguay |
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| Published by | Euromonitor International | Product code | 991307 | ||||
| Published | Content info | 52 Pages Delivery time: 1-2 business days |
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| Home Care in Uruguay | ||
| Published: February 15, 2021 | Content info: 52 Pages |
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As in most countries in the world, COVID-19 shaped people's lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government did not impose a strict lockdown but recommended its citizens to stay at home and restrict social activities and gatherings. In the early days of the pandemic, consumers stockpiled essential home care items such as bleach and home care disinfectants, i...
Euromonitor International's Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
MARKET DATA
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Liquid detergents continues to gain ground on standard powder detergents in 2020
Home seclusion negatively affects spot and stain removers
Unilever del Uruguay maintains its strong lead
RECOVERY AND OPPORTUNITIES
Considered more convenient, liquid detergents is set to outperform powder detergents
Lack of knowledge of correct dosage limits the development of concentrated liquid detergents
Eco-friendly laundry care products are anticipated to gain popularity
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion leads to a surge in sales of dishwashing products
Unilever del Uruguay maintains its lead, benefiting from a well-established presence in both hand and automatic dishwashing
Sun and Lavavajillas Prix share automatic dishwashing
RECOVERY AND OPPORTUNITIES
A home-centred lifestyle will sustain demand for dishwashing detergents
Hand dishwashing will remain strong despite the weak economy
Environmental awareness is an opportunity for automatic dishwashing
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of surface care products as consumers seek to disinfect their homes
Societal changes shape demand for surface care products
SC Johnson & Son de Uruguay takes over leadership thanks to its Lysoform brand
RECOVERY AND OPPORTUNITIES
Preventive health will drive surface care products sales in the forecast period
Brands popular with Argentinians will suffer due to travel restrictions
Private label is anticipated to gain in value share
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of bleach as consumers seek to disinfect their home
Uruguayan consumers can henceforth procure free from mercury bleach
Bleach an exception in home care, with a dominant domestic player
RECOVERY AND OPPORTUNITIES
COVID-19 changed the outlook for bleach from negative to positive
Innovation will help sustain the product area's growth
Private label and micro players are on the rise
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Hygiene consciousness and home seclusion boost toilet care products sales
Rim blocks remain the most popular format within toilet care
SC Johnson & Son de Uruguay continues to lead toilet value sales thanks to its wide array of products and consumer loyalty
RECOVERY AND OPPORTUNITIES
Disinfection will remain the key attribute for consumers
Toilet care usage hampered by the soft water in the country
Toilet liquid/foams has growth potential
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and changing consumer habits negatively affect sales of polishes
Consumption of all types of polishes on the decline
SC Johnson & Son de Uruguay retains its dominant position thanks to its strong brand image and lack of competition
RECOVERY AND OPPORTUNITIES
Changes in consumer preferences will continue to negatively influence polishes
Floor polish saves the day... for the moment
Modern trends in footwear will continue to lead to lower demand for shoe polish
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and economic uncertainty negatively affect demand for air care products
Fragrance remains the main selling point in air care
SC Johnson & Son de Uruguay extends its lead in air care
RECOVERY AND OPPORTUNITIES
Spray/aerosol air fresheners anticipated to continue to dominate air care
Gel air fresheners begins to emerge
Smaller brands begin to compete
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 supports sales of home insecticides as consumers seek to disinfect their home
Increased awareness of mosquito-related diseases supports growth
Raid extends its share thanks to the consumer trust it enjoys
RECOVERY AND OPPORTUNITIES
Spray/aerosol insecticides set to continue to dominate
Urban construction will support home insecticides sales
E-commerce is anticipated to shape the home insecticides landscape
CATEGORY DATA
