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PUBLISHER: Euromonitor International | PRODUCT CODE: 991308
PUBLISHER: Euromonitor International | PRODUCT CODE: 991308
Health and Wellness in Australia
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PAGES: 105 Pages
DELIVERY TIME: 1-2 business days
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Following a slight pandemic-induced slowdown in growth in 2020, health and wellness recovered to a higher current value growth rate in 2021, as Australian consumers began to emerge from lockdown. Consumers were more health-conscious than prior to the pandemic, with a greater awareness of their own mortality. The lockdowns, and consequent lack of physical activities, also had consequences for consumers' health, with the result that many Australians were drawn to health and wellness products in or...
Euromonitor International's Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBAU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
MARKET DATA
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Performing better during a crisis due to health concerns
- Sugar tax avoidance
- Local heroes in the fight against sugar
PROSPECTS AND OPPORTUNITIES
- SodaStream set to siphon off sales
- Will demand for a sugar tax return?
- The Sugar Reduction Pledge may be hard to keep
CATEGORY DATA
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- A tale of two soft drinks
- Herbal teas heats up
- Other categories also perform well
PROSPECTS AND OPPORTUNITIES
- Growth in energy drinks set to slow
- Sports drinks will be pumped up
- Herbal teas go portable
CATEGORY DATA
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
- Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 31 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
- Table 32 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 33 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 34 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 35 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 36 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Naturally healthy beverages suffers from decline for NH bottled water
- Green tea sees rising popularity
- Aloe vera: The new superfruit
PROSPECTS AND OPPORTUNITIES
- Better growth potential for carbonated bottled water
- More opportunities to drink herbal tea
- Matcha goes mainstream
CATEGORY DATA
- Table 37 Sales of NH Beverages by Category: Value 2016-2021
- Table 38 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 39 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 40 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 41 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 42 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 43 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic beverages are a hot topic
- Organic juice is being squeezed
- Healthy growth for SodaStream
PROSPECTS AND OPPORTUNITIES
- Growth in share of organic coffee set to slow, whilst tea is just getting started
- Little competition for Soda Press Co
- Organic juice has opportunities in the declining juice category
CATEGORY DATA
- Table 44 Sales of Organic Beverages by Category: Value 2016-2021
- Table 45 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 46 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 47 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 48 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 49 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 50 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers explore guilt-free indulgence whilst at home
- Low carbohydrate options with additional nutritional benefits soar in popularity
- Commitment to quality and improvement in nutritional wellbeing important
PROSPECTS AND OPPORTUNITIES
- Guilt-free indulgence with low sugar options for consumers
- Wellness remains key for consumers
- Consumers search for sustainably-sourced and manufactured products
CATEGORY DATA
- Table 51 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 52 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 53 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 54 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 55 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 56 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 57 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Demand for free from continues to increase with influence of global health trends
- Rise of conscious consumers drives strong performance of free from meat
- Growth in free from driven by changing consumer choices and lifestyles
PROSPECTS AND OPPORTUNITIES
- Free from options within yoghurt offer potential for stronger value growth
- Free from meat encourages players to expand plant-based product varieties
- Growth expected with increase in product availability through different channels
CATEGORY DATA
- Table 58 Sales of Free From by Category: Value 2016-2021
- Table 59 Sales of Free From by Category: % Value Growth 2016-2021
- Table 60 NBO Company Shares of Free From: % Value 2017-2021
- Table 61 LBN Brand Shares of Free From: % Value 2018-2021
- Table 62 Distribution of Free From by Format: % Value 2016-2021
- Table 63 Forecast Sales of Free From by Category: Value 2021-2026
- Table 64 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Fortified/functional breakfast options in response to consumer demand
- FF gum continues to decline due to limited on-the-go consumption occasions
- Demand for healthier alternatives fuels growth
PROSPECTS AND OPPORTUNITIES
- FF dairy to experience stronger value growth
- Consumers demand more from their snacks in terms of nutrients
- Healthy and wholesome nut and seed-based spreads offer both competition and development opportunities
CATEGORY DATA
- Table 65 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 66 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 67 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 68 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
- Table 69 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 70 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
- Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers search for healthy snacking options
- Demand for locally-sourced, authentic products on the rise
- Stable demand for NH olive oil
PROSPECTS AND OPPORTUNITIES
- Focus on health to support further demand for NH high fibre bread
- Naturally healthy breakfast options experience growth due to home seclusion
- Changing lifestyles temporarily halt decline for NH butter and spreads
CATEGORY DATA
- Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Rising consumer demand and new product development lead to strong value growth for organic dairy
- Healthy snacking trends fuel growth for organic nuts, seeds and trail mixes
- Health and convenience top priorities for consumers
PROSPECTS AND OPPORTUNITIES
- Growing shift towards less processed food options
- Hyperlocal economy supports Australian players
- Growth expected with increasing product availability through different channels
CATEGORY DATA
- Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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