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PUBLISHER: Euromonitor International | PRODUCT CODE: 1184058

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1184058

Health and Wellness in India

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PAGES: 94 Pages
DELIVERY TIME: 1-2 business days
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In 2021, India did not have a nationwide lockdown, unlike in 2020. Most state governments in the country implemented localised lockdowns to curb the spread of COVID-19 during the second wave caused by the Delta variant. The restrictions enforced by the state governments were scattered and less severe than those seen in 2020. However, the lockdowns and resultant limitations on movement hampered the recovery of out-of-home consumption of food and beverages. The second wave started mid-March and co...

Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBIN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Localised lockdowns overlap with the carbonates consumption season, hindering out-of-home sales of reduced sugar carbonates
  • The adoption of sweeteners is low because artificial sweeteners dominate consumer choice
  • Carbonates continue to see a steady decline in sugar content

PROSPECTS AND OPPORTUNITIES

  • Stakeholders in reduced sugar carbonates seek tax reduction
  • Health issues such as obesity and diabetes represent huge potential for the category
  • Adoption of natural sweeteners expected to increase, buoyed by local production of monk fruit

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Brands in other hot drinks use fortification and product line extension for life-stage nutrition and other specific needs
  • Most concentrates players, including the leader, Pioma Industries, change their formulations to fortify their products
  • Lack of outdoor events, particularly sports, prevents high per capita consumption of FF sports drinks

PROSPECTS AND OPPORTUNITIES

  • Caffeine concerns may limit the growth potential of FF energy drinks
  • Communication for concentrates will continue to be focused around functional references
  • Concerns around the efficacy of prominent other hot drinks brands, including FF other hot drinks, continue to linger

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 27 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 28 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 30 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • New entrants extend chocolate-based flavoured powdered drinks, driving demand for NH other hot drinks
  • NH 100% juice is an area of opportunity; however, not without its own set of challenges
  • E-commerce comes to the rescue for NH bottled water companies previously targeting institutional sales

PROSPECTS AND OPPORTUNITIES

  • India has a severe malnutrition issue, which is a massive opportunity for brands operating in the NH other hot drinks space
  • Health awareness will be a crucial factor contributing to growth in post-pandemic India
  • Companies will need to tap into the opportunities for NH teas beyond immune benefits

CATEGORY DATA

  • Table 31 Sales of NH Beverages by Category: Value 2016-2021
  • Table 32 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 33 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 34 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 35 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 36 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 37 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • E-commerce, particularly D2C, is the preferred channel for organic tea amongst consumers
  • Inflation on agricultural commodities continues to hinder the potential of organic tea
  • Although organic fruit/vegetable juice remains dominated by organic nectars, the emergence of organic 100% juice brands is seen

PROSPECTS AND OPPORTUNITIES

  • Darjeeling tea gardens face a host of external challenges, affecting their operations and output
  • Social media to be used extensively by organic tea companies for premium product assortment
  • Independent and small farmers remain cautious of going organic, and face challenges in getting optimum value for their produce

CATEGORY DATA

  • Table 38 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 39 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 41 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 42 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 43 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 44 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Healthy consumer choices drive demand for BFY packaged food
  • Better performance of BFY reduced fat packaged food
  • Reduced sugar ice cream gains traction in India

PROSPECTS AND OPPORTUNITIES

  • BFY packaged food to gain prominence amongst people with health problems
  • Manufacturers to strengthen the distribution of BFY packaged food
  • Reduced price propositions to increase demand

CATEGORY DATA

  • Table 45 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 46 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 47 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 48 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 49 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 50 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 51 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Changing lifestyles and food choices affect the free from portfolio
  • Bigger players enter the lactose-free segment
  • Gluten-free products on the rise

PROSPECTS AND OPPORTUNITIES

  • Tier-2 and tier-3 cities to drive the growth of free from products in India
  • Big brands, as well as new entrants, will develop the category in the forecast years
  • Affordability to play a major part in driving sales

CATEGORY DATA

  • Table 52 Sales of Free From by Category: Value 2016-2021
  • Table 53 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 54 NBO Company Shares of Free From: % Value 2017-2021
  • Table 55 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 56 Distribution of Free From by Format: % Value 2016-2021
  • Table 57 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 58 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Government policies for fortification to beat malnutrition
  • Increased awareness and purchase intention drive growth
  • Fortified dairy remains a priority for consumers

PROSPECTS AND OPPORTUNITIES

  • FF snack bars and breakfast cereals set to grow in the forecast period
  • FF dairy to maintain its strong presence in FF packaged food
  • Rising disposable incomes and health-consciousness to drive FF packaged food

CATEGORY DATA

  • Table 59 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 60 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
  • Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Ancient ingredients on the rise
  • Rising awareness amongst consumers
  • Sales of NH snacks on the rise, boosted by the pandemic

PROSPECTS AND OPPORTUNITIES

  • Growth in NH packaged food to be led by NH rice
  • Incorporation of NH packaged food in daily diets instead of occasional consumption
  • NH packaged food to include other categories

CATEGORY DATA

  • Table 74 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 75 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 76 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 77 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 78 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 79 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN INDIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Streamlining of organic labelling garners more interest
  • Rising consumer preference for organic products
  • Higher prices and urban living make organic products mainly an urban phenomenon

PROSPECTS AND OPPORTUNITIES

  • Tech-led farming to boost production in the future
  • More players getting into the organic farming business
  • Increasing incomes and health concerns to drive demand for organic packaged food

CATEGORY DATA

  • Table 81 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 82 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 84 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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