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PUBLISHER: Freedonia Group | PRODUCT CODE: 1125266

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PUBLISHER: Freedonia Group | PRODUCT CODE: 1125266

Outdoor Grills, Smokers, Fryers, & Ovens

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This Freedonia industry study analyzes the $5.3 billion US outdoor cooking equipment and accessories market. It presents historical data (2011, 2016, 2021) and a forecast (2026 and 2031) by product (equipment: grills, ovens, smokers, fryers; accessories: outdoor cooking equipment covers, spare and replacement tanks, equipment parts and attachments, cooking and cleaning utensils), by fuel type (gas, charcoal and other solid fuel, electric and other fuel types), by market (consumer-grade, commercial-grade), and by region (Northeast, Midwest, South, West). Data are provided in dollar value for all demand, trade, and shipments figures. The study presents consumer survey data and insights and analyzes factors affecting demand. This study also provides competitive analysis and market share for industry competitors including WC Bradley, Weber, Traeger.

US demand for outdoor cooking equipment and related accessories is expected to decline on average 3.8% per year from a high 2021 base to $4.4 billion in 2026. Sales surged in 2020 and 2021 as consumers and businesses invested heavily in outdoor spaces because of the COVID-19 pandemic; consequently, the growth outlook will be subdued as the market returns to more sustainable levels. However, several trends will help maintain sales at levels above historical norms, including:

  • continuing movement among consumers toward higher value products such as gas, pellet, and kamado grills
  • rising ownership of multiple pieces of outdoor cooking equipment to broaden the range of cooking methods users can employ outdoors
  • product development, particularly to make the outdoor cooking experience easier and more approachable for novices (e.g., Wi-Fi connectivity, combo grills)
  • a greater emphasis placed on cooking at home and better use of outdoor areas for consumers in the post-COVID world

Outdoor Cooking Is More Elaborate & Brings More Indoor Quality Outside the Home

The consumer market drives sales of outdoor cooking equipment, accounting for about 90% of outdoor cooking products demand in any given year. As the outdoor spaces of homes have become more elaborate, the incorporation of multiple pieces of cooking equipment - such as smokers, ovens, and fryers - in addition to grills has become more prevalent. High consumer interest in outdoor kitchens - which typically feature one or more cooking elements - promotes investment in these units to expand the culinary versatility of these spaces.

In addition, these spaces are being outfitted with more indoor-like qualities to provide enhanced functionality and offer more seamless transitions between indoor kitchens and outdoor cooking areas. These trends support not only more intensive use of outdoor cooking equipment per household but also purchase of higher value products with improved aesthetics.

Outdoor Cooking Equipment Is Becoming Easier to Use & More Connected

Newly released outdoor cooking equipment features state-of-the-art cooking control and connectivity. Consumers can connect to and control outdoor cooking equipment from their phones or voice-activated speakers. Grills can be programmed to cook certain foods - a feature that takes stress out of the process of cooking and facilitates entertaining. Not only are these products higher value, boosting sales levels, they are more approachable to novice grillers who are otherwise hesitant to use outdoor cooking equipment. Products that help users better control cooking temperatures can make grilling more similar to indoor cooking methods, with which many people are more experienced.

Product Code: 4498

Table of Contents

1. Executive Summary

2. About This Report

  • Report Details
  • Study Scope & Product Description
  • Impact of COVID-19 Pandemic

3. Overview

  • Historical Market Trends
  • Supply & Demand
  • Demand by Market
    • Consumer-Grade
    • Commercial-Grade
  • Sales by Outlet
  • Demand by Region
  • Outdoor Cooking Equipment in Use
  • Pricing Trends
  • Retail Sales
  • Global Perspective
  • Foreign Trade
    • Imports
    • Exports

4. Factors Impacting Outdoor Cooking Market

  • Outdoor Living & Outdoor Kitchens
  • Demographics (Millennials, Baby Boomers, & Urbanites)
  • Product Development
  • Product Trends
    • Convenient & Low-Maintenance Products
    • Easy-to-Install & Modular Products
    • Smart Technology
  • Growth in E-Commerce
  • Local Building Codes: Fire Hazards & Electrical Safety

5. Consumer Insights

  • Homeownership & Property Size Trends
    • Homeownership vs. Rental Rates: Historical Trends
    • Homeownership vs. Rental Rates: Age Groups
    • Homeownership vs. Rental Rates: Annual Household Incomes
    • Owned Land & Property Size
  • Outdoor Living Trends
    • Presence of Outdoor Space at Home
    • Participation in Outdoor Living Activities
    • Outdoor Living Trends for Millennials
    • Outdoor Living Trends for Baby Boomers
    • Outdoor Living Trends for Urbanites
  • Consumer Grilling Trends
    • Outdoor Cooking Equipment Ownership: Number of Units by Demographic
    • Outdoor Cooking Equipment Ownership by Living Situation
    • Outdoor Cooking Equipment Preferences by Type
    • Fuel Type Preferences

6. Outdoor Cooking Equipment

  • Products
    • Demand by Product
    • Grills
    • Ovens
    • Smokers
    • Fryers
  • Fuel Sources
    • Demand by Fuel Source
    • Gas
    • Charcoal & Other Solid Fuel (Pellets)
    • Electric & Liquid Fuels

7. Accessories

  • Demand by Product
  • Spare/Replacement Tanks
  • Grill Covers
  • Cooking & Cleaning Utensils
  • Other Outdoor Cooking Equipment Parts

8. Key Suppliers & Market Share

  • Industry Composition
  • Outdoor Cooking Equipment: Market Share
  • Outdoor Cooking Accessories: Key Suppliers
  • Mergers & Acquisitions
  • Manufacturing
  • Brand Name Recognition
  • Marketing
    • Conventional Advertising
    • Online Advertising
    • Strategic Media Partnerships
  • Cooperative Agreements

9. Appendix

  • Scope
  • Definitions
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Consumer Spending
Product Code: 4498

List of Tables

2. About This Report

  • Table 2-1. Annual Outdoor Cooking Equipment Demand by Product, 2019 - 2022 (million dollars)
  • Table 2-2. Annual Outdoor Cooking Equipment & Accessory Demand by Market, 2019 - 2022 (million dollars)

3. Overview

  • Table 3-1. Outdoor Cooking Equipment & Accessory Demand, 2011 - 2021 (million dollars)
  • Table 3-2. Outdoor Cooking Equipment & Accessory Supply & Demand, 2011 - 2031 (million dollars)
  • Table 3-3. Outdoor Cooking Equipment & Accessory Demand by Market, 2011 - 2031 (million dollars)
  • Table 3-4. Outdoor Cooking Equipment & Accessory Demand by Region, 2011 - 2031 (million dollars)
  • Table 3-5. Outdoor Cooking Equipment in Use by Fuel Source, 2011 - 2031 (million units)
  • Table 3-6. Outdoor Cooking Equipment Pricing by Product, 2011 - 2031 (dollars per unit)
  • Table 3-7. Outdoor Cooking Equipment & Accessory Retail Sales, 2011 - 2031 (million dollars)
  • Table 3-8. Outdoor Cooking Equipment & Accessory Imports by Source, 2011 - 2021 (million dollars)
  • Table 3-9. Outdoor Cooking Equipment & Accessory Exports by Destination, 2011 - 2031 (million dollars)

5. Consumer Insights

  • Table 5-1. US Homeownership & Rental Rates, 2011 - 2021 (% population)
  • Table 5-2. US Homeownership & Rental Rates by Age Group, 2011 - 2021 (% adults)
  • Table 5-3. US Homeownership & Rental Rates by Annual Household Income Bracket, 2021 (% population)
  • Table 5-4. US Homeownership Rates by Property Size, 2011 - 2021 (% of respondents who own a single-family house)
  • Table 5-5. Participation in Selected Outdoor Living Activities by Age Group, 2021 (%)
  • Table 5-6. Statements About Plant Growing by Millennials (Aged 25-45), 2022 (%)
  • Table 5-7. Statements About Gardening by Baby Boomers, 2022 (% of consumers who grow plants)
  • Table 5-8. How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own? by Gender, Age Group, & Household Income Bracket, 2022 (% of consumers)
  • Table 5-9. How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own? by Urban vs. Rural Location, US Region, Type of Housing, & Presence of Yard Space, 2022 (% of consumers)
  • Table 5-10. Do You Own Any of the Following Pieces of Outdoor Cooking Equipment? by Gender, Age Group, & Household Income Bracket, 2022 (% of consumers)
  • Table 5-11. Do You Own Any of the Following Pieces of Outdoor Cooking Equipment? by Urban vs. Rural Area, US Region, Type of Housing, & Presence of Yard Space, 2022 (% of consumers)
  • Table 5-12. When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment... by Outdoor Cooking Equipment Owned, 2022 (% of consumers)
  • Table 5-13. When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment... by Gender, Age, & Household Income, 2022 (% of consumers)
  • Table 5-14. When Considering the Fuel For My Outdoor Grills, Smokers, or Other Cooking Equipment... by Urban vs. Rural Area, US Region, Type of Housing, & Yard Space, 2022 (% of consumers)

6. Outdoor Cooking Equipment

  • Table 6-1. Outdoor Cooking Equipment Demand by Product & Type, 2011 - 2031 (million dollars & million units)
  • Table 6-2. Outdoor Grill Demand by Market, 2011 - 2031 (million dollars & thousand units)
  • Table 6-3. Outdoor Oven Demand by Market, 2011 - 2031 (million dollars & thousand units)
  • Table 6-4. Outdoor Smoker Demand by Market, 2011 - 2031 (million dollars & thousand units)
  • Table 6-5. Outdoor Fryer Demand by Market, 2011 - 2031 (million dollars & thousand units)
  • Table 6-6. Grill Demand by Fuel Sources, 2011 - 2031 (million dollars & thousand units)
  • Table 6-7. Gas Outdoor Cooking Equipment Demand by Market, 2011 - 2031 (million dollars & thousand units)
  • Table 6-8. Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand by Market, 2011 - 2031 (million dollars & thousand units)
  • Table 6-9. Electric & Liquid Fuel Grill Demand by Market, 2011 - 2031 (million dollars & thousand units)

7. Accessories

  • Table 7-1. Outdoor Cooking Accessories Demand by Product, 2011 - 2031 (million dollars)
  • Table 7-2. Outdoor Cooking Equipment Spare/Replacement Tank Supply & Demand, 2011 - 2031 (million dollars)
  • Table 7-3. Grill Cover Supply & Demand, 2011 - 2031 (million dollars)
  • Table 7-4. Outdoor Cooking & Cleaning Utensil Supply & Demand, 2011 - 2031 (million dollars)
  • Table 7-5. Other Outdoor Cooking Equipment Parts Supply & Demand, 2011 - 2031 (million dollars)

8. Key Suppliers & Market Share

  • Table 8-1. Selected Mergers & Acquisitions
  • Table 8-2. Selected Cooperative Agreements

9. Appendix

  • Table 9-1. Relevant Industry Codes
  • Table 9-2. Relevant HS Codes
  • Table 9-3. Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)
  • Table 9-4. Population & Households, 2011 - 2031 (million persons)
  • Table 9-5. Personal Consumption Expenditures, 2011 - 2031 (billion 2012 dollars)

List of Figures

1. Executive Summary

  • Figure 1-1. Outdoor Cooking Equipment & Accessories Market

2. About This Report

  • Figure 2-1. Outdoor Cooking Equipment & Accessories: Product Examples
  • Figure 2-2. Outdoor Cooking Equipment & Accessory Demand by Market, 2019 - 2024 (% annual change)

3. Overview

  • Figure 3-1. Outdoor Cooking Equipment Demand, 2004 - 2021 (million dollars)
  • Figure 3-2. Outdoor Cooking Equipment & Accessory Demand by Market, 2011 - 2031 (% CAGR)
  • Figure 3-3. Consumer-Grade & Commercial-Grade Outdoor Cooking Equipment: Key Traits
  • Figure 3-4. Consumer-Grade Outdoor Cooking Equipment Demand, 2006 - 2031 (million dollars)
  • Figure 3-5. Commercial-Grade Outdoor Cooking Equipment Demand, 2006 - 2031 (million dollars)
  • Figure 3-6. Outdoor Cooking Equipment Sales Share by Outlet, 2021 (%)
  • Figure 3-7. Outdoor Cooking Equipment Pricing by Product, 2011 - 2026 (dollars per unit)

5. Consumer Insights

  • Figure 5-1. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Gender, Age Group, Household Income Bracket, and Presence of Children at Home, 2022 (% population)
  • Figure 5-2. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Urban vs. Rural Area, US Region, & Housing Type, 2022 (%)

6. Outdoor Cooking Equipment

  • Figure 6-1. Outdoor Cooking Equipment Demand by Product, 2011 - 2031 (million dollars)
  • Figure 6-2. Outdoor Grill Demand, 2006 - 2031 (million dollars)
  • Figure 6-3. Outdoor Oven Demand, 2006 - 2031 (million dollars)
  • Figure 6-4. Outdoor Smoker Demand, 2006 - 2031 (million dollars)
  • Figure 6-5. Outdoor Fryer Demand, 2006 - 2031 (million dollars)
  • Figure 6-6. Outdoor Cooking Equipment Demand by Fuel Sources, 2011 - 2031 (million dollars)
  • Figure 6-7. Gas Outdoor Cooking Equipment Demand, 2006 - 2031 (million dollars)
  • Figure 6-8. Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand, 2006 - 2031 (million dollars)
  • Figure 6-9. Electric & Liquid Fuel Outdoor Cooking Equipment Demand, 2006 - 2031 (million dollars)

7. Accessories

  • Figure 7-1. Outdoor Cooking Accessories Demand by Product, 2011 - 2031 (million dollars)
  • Figure 7-2. Outdoor Cooking Equipment Spare/Replacement Tank Demand, 2006 - 2031 (million dollars)
  • Figure 7-3. Grill Cover Demand, 2006 - 2031 (million dollars)
  • Figure 7-4. Outdoor Cooking & Cleaning Utensil Demand, 2006 - 2031 (million dollars)
  • Figure 7-5. Outdoor Cooking Equipment Parts Demand, 2006 - 2031 (million dollars)

8. Key Suppliers & Market Share

  • Figure 8-1. Outdoor Cooking Equipment Market Share, 2021 (billion dollars)
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Jeroen Van Heghe

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Christine Sirois

Manager - Americas

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