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PUBLISHER: Freedonia Group | PRODUCT CODE: 1139422

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PUBLISHER: Freedonia Group | PRODUCT CODE: 1139422

Healthcare Wipes

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This study analyzes the US market for healthcare wipes by type (wet, dry) and application.

Applications include:

  • patient care
  • hard surface disinfection
  • skin disinfection
  • other healthcare, such as medical laboratory uses, general purpose cleaning, and electronics cleaning

Historical data (2011, 2016, and 2021) and forecasts for 2026 and 2031 are presented for healthcare wipes demand in current US dollars (including inflation) and units.

This report is part of a series of studies available on the wipes market and is targeted at customers with a specific interest in the healthcare market. A broader perspective on competition among various wipes products can be found in our comprehensive report Wipes.

Demand for wipes used in healthcare settings is expected to increase 2.7% per year to $635 million in 2026. Growth will come mostly from increasing unit sales, which will accelerate as healthcare operations return to pre-pandemic levels. Other factors supporting market growth include:

  • an aging population and increasing need for senior care, which will boost demand for patient care wipes because they are often used to bathe seniors with mobility issues
  • an increase in surgeries, spurring demand for skin disinfectant wipes
  • ongoing concerns about cross-contamination and HAIs, promoting demand for hard surface disinfectant wipes

In addition, product innovations will encourage new adoptions of wipes in certain healthcare applications, such as skin-contact and disinfectant wipes.

Healthcare Wipe Demand Was Stronger in 2021 Following Mixed 2020 Performance

The market for healthcare wipes in both unit and value terms grew in 2021 following a depressed 2020 (attributable to the COVID-19 pandemic):

  • While demand for surface disinfectant wipes spiked in 2020 to combat the coronavirus, a decrease in surgical procedures caused demand for skin disinfectants to decline, weakening overall growth.
  • In 2021, the healthcare wipes market expanded robustly as facilities were able to operate in more normal capacities.

Going forward, it is expected that demand for products like surface disinfectant wipes will remain above pre-pandemic levels. Additionally, demand will be supported by increases in healthcare spending prompted by an aging population and an uptick in surgical procedures, as well as an anticipated rise in births.

Among Applications, Patient Care Wipes to Account for Largest Absolute Gains

Patient care wipes are projected to account for 67% of total market gains, driven primarily by the aging US population and the prevalent use of personal bathing wipes in senior-oriented healthcare. As this segment of the population continues to increase in size, the market for senior care will expand, in turn boosting healthy gains for personal bathing and other patient care wipes. Growth will also result from continued product innovation, such as the development of substrates and chemicals that are gentler or more eco-friendly.

Product Innovations Continue to Promote Sales

Product development efforts will continue to promote demand growth for healthcare wipes, with enhanced disinfection capabilities and increased gentleness (of both substrates and chemicals) among the key areas of focus. For example:

  • In late 2020, Ecolab launched Disinfectant 1 wipes, which are formulated to kill 44 pathogens in one minute.
  • In 2021, GOJO Industries introduced PURELL professional surface disinfecting wipes, which can eliminate the SARS-CoV-2 virus in 30 seconds.
  • Kimberly-Clarka€™s Huggies Natural Care extra sensitive wipes, which were designed in partnership with neonatal intensive care unit nurses, are intended to be extremely gentle on the delicate skin of premature infants.
Product Code: 4474

Table of Contents

1. Executive Summary

2. About This Report

     Report Details

     Market Scope & Product Description

     Impact of COVID-19 Pandemic

3. Overview

     Historical Market Trends

     Products

          Demand by Product

          Wet Wipes

          Dry Wipes

     Pricing Trends

     Raw Materials

     Supply Chain

     Healthcare Wipes Regulations

     New Product Development

4. Applications

     Demand by Application

     Patient Care Wipes

     Hard Surface Disinfectant Wipes

     Skin Disinfectant Wipes

     Other Healthcare Wipes

5. Key Suppliers & Industry Structure

     Industry Composition

     Market Share

     Mergers & Acquisitions

     Manufacturing

     Contract Manufacturing

     Distribution Channels

6. Appendix

     Scope

     Definitions

     Freedonia Methodology

     Study-Specific Methodology

     Sources

     Associations & Agencies

     Related Studies & Reports

     Macroeconomic Assumptions

          Economic Environment

          Demographic Trends

          Housing Stock

          Consumer Spending

          Specialty Household Cleaners

          Manufacturing Outlook

          Healthcare Providers & Facilities

Product Code: 4474

List of Tables

2. About This Report

     Table 2-1. Annual Healthcare Wipes Demand by Application, 2019 - 2022 (million dollars)

3. Overview

     Table 3-1. Healthcare Wipes Demand, 2011 - 2021 (million dollars)

     Table 3-2. Healthcare Wipes Demand by Product, 2011 - 2031 (million dollars & billion units)

     Table 3-3. Wet Healthcare Wipes Demand by Product, 2011 - 2031 (million dollars)

     Table 3-4. Dry Healthcare Wipes Demand, 2011 - 2031 (million dollars)

     Table 3-5. Healthcare Wipes Pricing by Product, 2011 - 2031 (cents per units)

4. Applications

     Table 4-1. Healthcare Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)

     Table 4-2. Patient Care Wipes Demand by Product, 2011 - 2031 (million dollars & billion units)

     Table 4-3. Hard Surface Disinfectant Healthcare Wipes Demand, 2011 - 2031 (million dollars & billion units)

     Table 4-4. Skin Disinfectant Healthcare Wipes Demand by Product, 2011 - 2031 (million dollars & billion units)

     Table 4-5. Other Healthcare Wipes Demand, 2011 - 2031 (million dollars & billion units)

5. Key Suppliers & Industry Structure

     Table 5-1. Selected Mergers & Acquisitions

6. Appendix

     Table 6-1. Relevant Industry Codes

     Table 6-2. Relevant HS Codes

     Table 6-3. Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)

     Table 6-4. Population & Households, 2011 - 2031 (million persons)

     Table 6-5. Housing Stock by Type, 2011 - 2031 (million units)

     Table 6-6. Personal Consumption Expenditures, 2011 - 2031 (billion dollars)

     Table 6-7. Specialty Household Cleaner Demand, 2011 - 2031 (million dollars)

     Table 6-8. Manufacturers' Shipments, 2011 - 2031 (billion dollars)

     Table 6-9. Selected Healthcare Providers, 2011 - 2031

List of Figures

1. Executive Summary

     Figure 1-1. Healthcare Wipes Market Outlook

2. About This Report

     Figure 2-1. Healthcare Wipes: Product Examples

     Figure 2-2. Annual Healthcare Wipes Demand: Hard Surface Disinfectant Wipes vs. All Other Healthcare Wipes, 2019 - 2023 (% annual change)

3. Overview

     Figure 3-1. Healthcare Wipes Demand, 2006 - 2021 (million dollars)

     Figure 3-2. Healthcare Wipes Demand by Product, 2011 - 2031 (million dollars)

4. Applications

     Figure 4-1. Healthcare Wipes Demand by Application, 2011 - 2031 (million dollars)

     Figure 4-2. Healthcare Wipes Demand & Wipes Use per Hospital, 2011 - 2031 (million dollars)

     Figure 4-3. Healthcare Wipes Demand Growth by Application, 2021 - 2026 (million dollars)

     Figure 4-4. Patient Care Wipes Demand by Product, 2011 - 2031 (million dollars)

     Figure 4-5. Patient Care Wipes Demand & Population Aged 65 & Over, 2011 - 2026 (million dollars)

     Figure 4-6. Hard Surface Disinfectant Wipes Demand & Wipes Use per Hospital, 2011 - 2031 (million dollars)

     Figure 4-7. Skin Disinfectant Healthcare Wipes Demand by Product, 2011 - 2031 (million dollars)

     Figure 4-8. Skin Disinfectant Wipes Demand & Wipes Use per Hospital, 2011 - 2031 (million dollars)

     Figure 4-9. Skin Disinfectant Wipes Demand Growth by Application, 2021 - 2026 (million dollars)

     Figure 4-10. Other Healthcare Wipes Demand & Wipes Use per Hospital, 2011 - 2031 (million dollars)

5. Key Suppliers & Industry Structure

     Figure 5-1. Healthcare Wipes Market Share, 2021 (million dollars)

6. Appendix

     Figure 6-1. Housing Stock: Share by Year of Construction, 2021 (percent)

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Jeroen Van Heghe

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Christine Sirois

Manager - Americas

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