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PUBLISHER: Freedonia Group | PRODUCT CODE: 1158134

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PUBLISHER: Freedonia Group | PRODUCT CODE: 1158134

Lawn Care Consumer Insights

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Long before the COVID-19 pandemic spread to the US in 2020, many consumers had engaged in lawn care as a routine chore or even an enjoyable activity. The US has historically featured a strong lawn culture, where a patch of grass has long been associated with homeownership and good-looking lawns correlate with curb appeal, pride of ownership, and even neighborly competition (keeping up with the Jonesa€™ yard, perhaps). Families also view well-maintained lawns as a good place for children to play.

In the years leading up to the pandemic, both the increase in dual-income families and childrena€™s increasingly busy schedules - which in many cases prevented them from performing lawn care as a chore - led some households to opt for lawn care services. However, as the pandemic began, many employees who could complete their tasks outside of the office transitioned to work-from-home positions. Additionally, even in 2022, many of these individuals have continued to work remotely, at least part-time, allowing more time to maintain lawns themselves.

The pandemic had other effects on lawn care activity as well. For instance, consumers who were concerned about the pandemic as a health risk for themselves or their family and friends were more likely to entertain outdoors at home and thus invest in their lawns. Additionally, many consumers found that lawn care was a good way to relieve stress and anxiety brought on by the pandemic or life changes related to the pandemic.

Where consumers live plays an important role in whether they are likely to have lawns at all. For instance, residents in several of the Western states are dealing with the effects of a long-running drought. Public policy and water utility incentives increasingly encourage residents to remove their conventional lawns for hardscaping, artificial grass, and drought-resistant plants native to the area. Additionally, residents of urban areas are less likely to have lawns to care for, not only due to the condensed living spaces that allow for small, if any, yards for single-family housing, but also because of the prevalence of multifamily housing, which typically does not have individual yards.

This report includes analysis, data, trends, and customized cross tabs related to homeownership and renting, COVID-19, work-from-home trends, and lawn care activity using:

  • proprietary results from the April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August-September 2021, October-November 2021, November-December 2021, February 2022, and May 2022 editions of The Freedonia Group National Online Consumer Survey
  • syndicated national consumer survey results from MRI-Simmons Fall 2011-2021 Reports
Product Code: 4557

Table of Contents

1. Introduction

2. Homeownership & Rental

  • Historical Trends
  • Homeownership vs. Rental Rates: Age Groups
  • Homeownership vs. Rental Rates: Annual Household Incomes
  • Owned Land & Property Size
  • Relocation Trends

3. COVID-19 Insights

  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
    • Health Threat Feelings by Location of Work
    • Health Threat Feelings by Age Group
  • Concerns About COVID-19 Variants
    • Concerns About Variants of COVID-19 are Significant
    • Concern About Variants by Location of Work
    • Concern About Variants by Age Group
  • Negative Personal Effects of the Pandemic
    • Negative Effects Reported in 2020 & 2021
    • Continuing Mental & Physical Health Effects
      • Changes in Mental & Physical Health Effects
      • Stress, Tiredness, & Anxiety
      • Energy Levels & Focus

4. COVID-19: Work-From-Home Trends

  • More Than Half of Employees Are Set Up to Work from Home
  • Differences Between Full-Time & Part-Time Employees
  • Differences by Location of Original Workplace
  • Changes in Work-From-Home
  • Remote Work Over Time

5. Historical Trends in Lawn Care Activity

  • Engaging in Lawn Care Activity
  • Use of Lawn Maintenance Services
  • Ownership of Lawn Care Equipment
  • Purchase of Lawn Care Consumables

6. Demographics of Lawn Care Activity

  • Lawn Care Activity & Maintenance Services: Demographic Trends
    • Lawn Care Activity & Maintenance Services: Gender
    • Lawn Care Activity & Maintenance Services: Age Group
    • Lawn Care Activity & Maintenance Services: Region
    • Lawn Care Activity & Maintenance Services: Homeownership
    • Lawn Care Activity & Maintenance Services: Household Income
  • Lawn Care Equipment Ownership: Demographic Trends
    • Lawn Care Equipment Ownership: Gender
    • Lawn Care Equipment Ownership: Age Group
    • Lawn Care Equipment Ownership: Region
    • Lawn Care Equipment Ownership: Homeownership
    • Lawn Care Equipment Ownership: Household Income
  • Purchase of Lawn Care Consumables: Demographic Trends
    • Purchase of Lawn Care Consumables: Gender
    • Purchase of Lawn Care Consumables: Age Group
    • Purchase of Lawn Care Consumables: Region
    • Purchase of Lawn Care Consumables: Homeownership
    • Purchase of Lawn Care Consumables: Household Income

7. Appendix

  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Housing Stock
Product Code: 4557

List of Tables

2. Homeownership & Rental

  • Table 2-1. US Homeownership & Rental Rates, 2011 - 2021 (percent)
  • Table 2-2. US Homeownership & Rental Rates by Age Group, 2011 - 2021 (percent of respondents)
  • Table 2-3. US Homeownership & Rental Rates by Household Income Bracket, 2021 (percent of respondents)
  • Table 2-4. US Homeownership Rates by Property Size, 2011 - 2021 (percent of respondents who own a single-family house)
  • Table 2-5. Have You Changed Where You Live in the Past 12 Months? by Urban vs. Rural Setting, US Region, Type of Housing, & Age Group, 2022 (percent of respondents)

3. COVID-19 Insights

  • Table 3-1. Coronavirus Health Concerns: I am concerned about the..., 2020 - 2022 (percent of consumers)
  • Table 3-2. Coronavirus Concerns: The coronavirus has negatively affected my..., 2020 - 2021 (percent of consumers)
  • Table 3-3. Changes in Mental & Physical Symptoms during the Pandemic, 2022 (percent of consumers)
  • Table 3-4. Please rate changes to how you currently feel in these areas (stress, tiredness, anxiety), compared to before the COVID-19 pandemic (before March 2020), 2022 (percent of respondents who reported feeling more of these characteristics)
  • Table 3-5. Please rate changes to how you currently feel in these areas (energy levels, focus), compared to before the COVID-19 pandemic (before March 2020), 2022 (percent of respondents who reported feeling less of these characteristics)

4. COVID-19: Work-From-Home Trends

  • Table 4-1. Remote Work Trends, 2016 - 2022 (percent of population)

5. Historical Trends in Lawn Care Activity

  • Table 5-1. Ownership of Lawn Care Equipment, 2017 - 2021 (percent of total respondents)
  • Table 5-2. Select Lawn Care Consumables Bought in the Last 12 Months, 2011 - 2021 (percent of total respondents)

6. Demographics of Lawn Care Activity

  • Table 6-1. Lawn Care Activity & Lawn Maintenance Services by Gender, 2021 (percent of total respondents)
  • Table 6-2. Lawn Care Activity & Lawn Maintenance Services by Age Group, 2021 (percent of total respondents)
  • Table 6-3. Lawn Care Activity & Lawn Maintenance Services by Region, 2021 (percent of total respondents)
  • Table 6-4. Lawn Care Activity & Lawn Maintenance Services by Homeownership, 2021 (percent of total respondents)
  • Table 6-5. Lawn Care Activity & Lawn Maintenance Services by Household Income Bracket, 2021 (percent of total respondents)
  • Table 6-6. Lawn Care Equipment Ownership by Gender, 2021 (percent of total respondents)
  • Table 6-7. Lawn Care Equipment Ownership by Age Group, 2021 (percent of total respondents)
  • Table 6-8. Lawn Care Equipment Ownership by Region, 2021 (percent of total respondents)
  • Table 6-9. Lawn Care Equipment Ownership by Homeownership, 2021 (percent of total respondents)
  • Table 6-10. Lawn Care Equipment Ownership by Household Income Bracket, 2021 (percent of total respondents)
  • Table 6-11. Select Lawn Care Consumables Bought in the Last 12 Months by Gender, 2021 (percent of total respondents)
  • Table 6-12. Select Lawn Care Consumables Bought in the Last 12 Months by Age Group, 2021 (percent of total respondents)
  • Table 6-13. Select Lawn Care Consumables Bought in the Last 12 Months by Region, 2021 (percent of total respondents)
  • Table 6-14. Select Lawn Care Consumables Bought in the Last 12 Months by Homeownership, 2021 (percent of total respondents)
  • Table 6-15. Select Lawn Care Consumables Bought in the Last 12 Months by Household Income Bracket, 2021 (percent of total respondents)

7. Appendix

  • Table 7-1. Macroeconomic Indicators, 2011 - 2026 (billion 2012 dollars)
  • Table 7-2. Population & Households, 2011 - 2026 (million persons)
  • Table 7-3. Housing Stock by Type, 2011 - 2026 (million units)

List of Figures

3. COVID-19 Insights

  • Figure 3-1. COVID-19 Statistics, March 2020 - October 2022 (new cases & deaths)
  • Figure 3-2. The Current Coronavirus Pandemic is a Health Threat to Me, Personally by Area of Work, 2022 (percent of respondents)
  • Figure 3-3. The Current Coronavirus Pandemic is a Health Threat to Me, Personally by Age Group, 2022 (percent of respondents)
  • Figure 3-4. Concerns about the Delta/Omicron Variant & Future Variants of COVID-19, 2021 - 2022 (percent of consumers)
  • Figure 3-5. I Am Concerned About the Health Threat of Omicron & Future Potential Variants of COVID-19 by Location of Work, 2022 (percent of respondents)
  • Figure 3-6. I Am Concerned About the Health Threat of Omicron & Future Potential Variants of COVID-19 by Age Group, 2022 (percent of respondents)
  • Figure 3-7. Considering How My Stress Levels Are Compared to Before the COVID-19 Pandemic, I Feel... by Gender & Age Group, 2022 (percent of respondents)
  • Figure 3-8. Considering How My Anxiety Levels Are Compared to Before the COVID-19 Pandemic, I Feel... by Gender & Age Group, 2022 (percent of respondents)
  • Figure 3-9. Considering How Tired I Feel Compared to Before the COVID-19 Pandemic, I Feel... by Gender & Age Group, 2022 (percent of respondents)

4. COVID-19: Work-From-Home Trends

  • Figure 4-1. Are You Set Up to Do Your Normal Work from Home?, 2022 (percent of employed respondents)
  • Figure 4-2. Are You Set Up to Do Your Normal Work from Home?, 2022 (percent of full-time & part-time employed respondents)
  • Figure 4-3. Are You Set Up to Do Your Normal Work from Home?, 2022 (percent of employed respondents)
  • Figure 4-4. Insights into Changes in Work Location Routines, 2020 & 2022 (percent of employed respondents who are set up to work from home)

5. Historical Trends in Lawn Care Activity

  • Figure 5-1. Historical Trends in Lawn Care Activity, 2011 - 2021 (percent of respondents)
  • Figure 5-2. Historical Trends in Use of Lawn Maintenance Services, 2011 - 2021 (percent of respondents)
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Jeroen Van Heghe

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Christine Sirois

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