This Freedonia industry study analyzes the US market for wipes. The study presents historical demand data in both US dollar and unit terms for 2011, 2016, and 2021, and forecasts for 2026 and 2031 by type (i.e., wet and dry) and market:
- consumer (i.e., baby wipes, personal care, household care)
- industrial & institutional (i.e., manufacturing, healthcare, commercial & institutional wipes)
Demand is also segmented by major product group (and key application):
- baby wipes (diaper changing and other)
- personal care wipes (personal hygiene, facial, hand-cleaning, medicated, and other)
- household care (general purpose cleaning, floor care, and other)
- manufacturing (general purpose and special purpose)
- healthcare (hard surface disinfectant, skin disinfectant, patient care, and other)
- commercial & institutional (foodservice and other)
Furthermore, the study evaluates company market share and provides competitive analysis on industry competitors including leading players Kimberly-Clark, Nice-Pak, Procter & Gamble, Rockline, and Stryker.
Study Highlights Include:
- Surface disinfectant wipes surged during COVID-19 and will remain strong going forward.
- The consumer market as a whole surged in 2020 as consumers stockpiled wipes.
- Product development continues to expand the range of sustainable wipes products.
- Economic improvement will support gains in the industrial and institutional market.