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Market Research Report

Lawn and Garden Consumables in the US: Consumer Insights

Published by Freedonia Group Product code 669386
Published Content info 89 Pages
Delivery time: 1-2 business days
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Lawn and Garden Consumables in the US: Consumer Insights
Published: June 30, 2018 Content info: 89 Pages
Description

Retail sales of lawn and garden consumables are projected to increase 2.7 percent per year through 2022. The fastest gains are expected among value-added products such as premium growing media blends and safer, more effective fertilizers and pesticides. DIY users often value consumables such as combination products that limit the number of steps required to fertilize and treat for pests, or easy-to-use formulations that minimize the risk of misuse and harm to the handler.

‘Lawn & Garden Consumables: Consumer Insights’ addresses the following questions and more:

  • How have the droughts of the past decade affected gardening practices and related product development?
  • What characteristics do gardening and lawn care enthusiasts share? What are they looking for in their supplies?
  • What is adaptive gardening and how is this trend affecting lawn and garden supplies preferences?
  • How does the changing retail environment affect sales trends and marketing practices?
Table of Contents
Product Code: 3661

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Retail Sales by Product
  • Retail Demand by End User
  • Home & Gardening Trends & Spending Patterns
  • Retail Distribution
    • Overview
    • Home Centers
    • Mass Merchandisers
    • Garden Centers
    • Mail Order/Internet
    • Other Retail

3. CONSUMER TRENDS

  • Key Findings
  • Home Ownership Trends
    • Overview
    • Age Groups
    • Household Annual Income
  • Home Lawn, Garden, or Outdoor Space
  • Size of Owned Lots Around Homes
  • Environmental Attitudes
    • Personal Responsibility
    • Corporate Responsibility
  • Purchase of Lawn & Garden Consumables
    • Overview
    • Homeowners
    • Gardeners
    • Age Groups
    • Products
  • Gardening as a Leisure Pursuit
    • Overview
    • Edible Gardening
    • Adaptive Gardening
  • Lawn & Garden Maintenance
    • Overview
    • Specialty & Routine Tasks
  • Consumer Attitudes About Lawn & Garden Care

4. PRODUCT & MARKETING TRENDS

  • Key Findings
  • Product Trends
    • Overview
    • Organic Gardening
    • Water Conservation
    • Hydroponics
    • Enhanced Performance
    • Combination Formulations
    • Ready-to-Use Formulations & Unique Applicators
  • Marketing Trends
    • Overview
    • Online Marketing
    • Private Label
    • Charitable Turns - Doing Well by Doing Good
    • Event Sponsorship for Brand Awareness
    • Licensing to Extend a Brand's Reach

5. APPENDIX

  • Scope
  • Methodology
  • Sources
  • Associations & Agencies
  • Related Freedonia Group Studies
  • Definitions
  • Abbreviations
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Consumer Spending
    • Housing Stock

LIST OF TABLES

2. OVERVIEW

  • Table 2-1: Lawn & Garden Consumables Retail Sales by Product, 2007 -- 2022 (million dollars)
  • Table 2-2: Lawn & Garden Consumables Retail Sales by End User, 2007 -- 2022 (million dollars)
  • Table 2-3: Consumer Lawn & Garden Retail Spending, 2007 -- 2022 (billion dollars)

3. CONSUMER TRENDS

  • Table 3-1: Total Home Ownership & Rentals in the US, 2009 -- 2017 (percent)
  • Table 3-2: Total Home Ownership & Rental Rates in the US by Age, 2009 -- 2017 (percent)
  • Table 3-3: Home Ownership & Rental Trends in the US by Annual Household Income, 2009 -- 2017 (percent)
  • Table 3-4: Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
  • Table 3-5: Percent of Households That Own Land Around the Home by Size of Land, 2007 -- 2017 (percent)
  • Table 3-6: Adults Who Agree at All with the Statement "Each of Us has a Personal Obligation To Do What We Can To Be Environmentally Responsible", 2009 -- 2017 (percent)
  • Table 3-7: Adults Who Agree at All with the Statement "Companies Should Help Consumers Become More Environmentally Responsible", 2009 -- 2017 (percent)
  • Table 3-8: Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2007 -- 2017 (percent)
  • Table 3-9: Percent of Households That Own Any Residence & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 -- 2017 (percent)
  • Table 3-10: Percent of Households That Gardened & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 -- 2017 (percent)
  • Table 3-11: Percent of Households That Bought Lawn & Garden Consumables in the Last 12 Months by Age, 2007 -- 2017 (percent)
  • Table 3-12: Selected Demographics of Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2017 (index)
  • Table 3-13: Adults Who Gardened in the Last 12 Months, 2009 -- 2017 (percent)
  • Table 3-14: Selected Demographics of Households That Bought Vegetable Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2017 (index)
  • Table 3-15: Types of Adaptive Gardening & Products to See Increased Use
  • Table 3-16: Who Performs Landscaping or Lawn & Garden Maintenance (Mowing, Weeding, Grass Seeding, Fertilization, Soil Treatments, Decorative Planting, Seasonal Clean Up) at Home, 2018 (percent)
  • Table 3-17: Who Performs Specialty Tasks (e.g., Planting, Seasonal Clean Up) Versus Routine Tasks (e.g., Mowing, Weeding) at Home, 2018 (percent)

4. PRODUCT & MARKETING TRENDS

  • Table 4-1: Lawn & Garden Consumables -- Key Private Label Brands

5. APPENDIX

  • Table 5-1: Abbreviations & Acronyms Used in Study
  • Table 5-2: Macroeconomic Indicators, 2007 -- 2022 (billion 2009 dollars)
  • Table 5-3: Population & Households, 2007 -- 2022 (million persons)
  • Table 5-4: Personal Consumption Expenditures, 2007 -- 2022 (billion dollars)
  • Table 5-5: Housing Stock by Type, 2007 -- 2022 (million units)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: US Retail Sales for Lawn & Garden Consumables

2. OVERVIEW

  • Figure 2-1: Lawn & Garden Consumables Market Overview
  • Figure 2-2: Lawn & Garden Consumables Retail Distribution Share by Outlet, 2017 (billion dollars)

3. CONSUMER TRENDS

  • Figure 3-1: Lawn & Garden Consumables Consumer Trends
  • Figure 3-2: Consumer Attitudes About Lawn & Garden Care, 2018 (percent)

4. PRODUCT & MARKETING TRENDS

  • Figure 4-1: Lawn & Garden Consumables Product & Marketing Trends
  • Figure 4-2: Organic Controls Product Example -- New for 2018
  • Figure 4-3: OMRI Listed Products Promotion Example
  • Figure 4-4: Soil Amendment Product Examples
  • Figure 4-5: Grass Seed Product Examples
  • Figure 4-6: Consumer-Oriented Hydroponics Brand Examples
  • Figure 4-7: Soil-Free Indoor Garden System Example
  • Figure 4-8: Combination Product Example
  • Figure 4-9: Lawn Fertilizer Example
  • Figure 4-10: Potting Soil Mix Example
  • Figure 4-11: Wonder Soil's Expand & Plant Premium Planting Mix
  • Figure 4-12: Multipurpose Weed & Feed Product Example
  • Figure 4-13: Liquid Feeder Product Example
  • Figure 4-14: Examples of Packaging Featuring Continuous Spray Applicators
  • Figure 4-15: Example of Lawn Care Consumables & Coordinating Spreader
  • Figure 4-16: Example of Packaging That Requires No Measuring
  • Figure 4-17: Examples of Online Lawn & Garden Marketing
  • Figure 4-18: Example of Online & Social Media Marketing
  • Figure 4-19: Examples of Products Licensed Under the Scotts & Miracle-Gro Brands

5. APPENDIX

  • Figure 5-1: Annual Growth in Real GDP, 2000 -- 2017, Compared to 1980 -- 2005 Average (percent)
  • Figure 5-2: Annual Population Growth, 2002 -- 2017 (percent)
  • Figure 5-3: Housing Stock by Year of Construction, 2017 (million units)
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