Market Research Report
Pouches (US Market & Forecast)
|Published by||Freedonia Group||Product code||70193|
|Published||Content info||348 Pages
Delivery time: 1-2 business days
Demand for pouches in the US will grow 4.5 percent per year through 2020 to exceed $10.1 billion. Growth will stem from a favorable outlook for stand-up pouches, which can be an alternative to rigid packaging for those looking to make packaging seem more environmentally friendly or distinctive. Stand-up pouches are expected to make substantial gains in almost every market due to the perception of this package format as more contemporary and efficient than boxes or bottles. Flat pouch growth will be sustained by demand for four-side-seal pouches in pharmaceutical and other nonfood markets, with improved barrier structures and greater convenience of use serving to bolster gains.
Pouches with value added features will continue to stimulate growth for pouches overall, with spouted pouches and resealable systems posting fast gains. The increased use of pouches employing these attributes can be linked to lifestyle trends which favor consumption of snacks throughout the day to replace traditional meals. Spouted pouches have seen rapid adoption in baby food and healthy snack markets, especially for products marketed to children, because the package allows for convenient and mess-free consumption of minimally processed fruits, vegetables, and other puréed food. Stick packs are often used for snack sizes of nuts and yogurt, and resealable pouches can be kept in a vehicle or bag without spilling or taking up an excess of space.
Food and beverage applications for pouches will continue to dominate over nonfood applications, with value gains fueled by heightened demand for largersized pouches, spouted pouches, and pouches with carrying features. The beverage and meat, poultry, and seafood markets will exhibit the fastest advances as nonstandard package formats are becoming more mainstream, even gaining use in these markets which have been historically held captive by more mature package offerings. Also leading to gains is the adoption of pouches by organic food providers who prefer to use lightweight and distinctive packaging to set their products apart from those offered by larger firms.
Pouch demand in nonfood markets will grow quickly, driven by advances in unit dose packaging for all markets. Single use packaging can help to prevent waste in industrial environments by limiting the amount of product used each time, and products such as unit dose laundry detergents for consumer markets have gained significant share over alternatives due to their ease of use. For medical and pharmaceutical providers, unit dose drug packaging is favored by hospitals and nursing homes as it provides such benefits as easier handling and dispensing and more efficient tracking of dosages. Also bolstering gains in nonfood markets will be the adoption of soap and cleaner refills packaged in stand-up pouches for both industrial and consumer channels.
This upcoming Freedonia industry study, presents historical US demand data (2005, 2010, 2015) plus forecasts (2020, 2025) by type (e.g., flat, stand-up), feature (resealable, vacuum, retort, shaped, spouted, aseptic, stick), market (e.g., food and beverage packaging, nonfood packaging), and by method of production (form/fill/seal, preformed). The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles 37 companies.