Lawn and Garden Robots (US Market & Forecast)

Although already a substantial segment in Europe, sales of lawn and garden robots in the US market is still quite small, but growing rapidly.

Robotic lawn mowers are the main product in this industry, but other applications for autonomous technology, like snow blowers and weeding equipment, are beginning to reach commercialized availability.

The US market has its own set of challenges, compared to Europe, and products will require additional technological innovations in order for sales opportunities to be fully realized. Overall, sales are expected to more than double between 2018 and 2022.

‘Lawn and Garden Robots ’ addresses the following questions and more:

• What are the key innovations required to allow robots to address the needs of the US lawn and garden market?

• How can robot manufacturers position their products to benefit users in the commercial landscaping and turf care markets?

• How do demographic changes and the do-it-for-me movement affect interest in lawn and garden robots?

Table of Contents

1. EXECUTIVE SUMMARY

2. TECHNOLOGY

• Key Findings
• What Is a Lawn & Garden Robot?
• Navigation Technologies
  • Current Technology & Expected Innovation
  • Boundary Wire
  • Radio Waves
  • GPS
  • Aerial Drones
  • Grass Detection
• Features & Innovations
  • Importance of Product Development
  • Improved Batteries
  • Solar Power
  • Theft Control
  • Weatherproof Features
  • Modular Features
  • Safety Features
  • Evolving Control Technologies
    • Smartphone Control
    • Voice Control
    • Smartwatch Control
• Software & Component Development
• Benefits of Lawn & Garden Robots
• Concerns About Lawn & Garden Robots
• Remote-Controlled Lawn & Garden Robots

3. MARKET SIZE & FORECAST

• Key Findings
• Industry Development
• US Market & Forecast
• Pricing
• Commercial Markets

4. ROBOTIC LAWN MOWERS

• Key Findings
• Key Trends in Robotic Lawn Mowers
  • Market Potential
  • Factors Driving Sales
• Key Products
  • Timeline of Market Developments
  • Key Products
    • Automower by Husqvarna
    • WORX Landroid by Positec Technology
    • Miimo by Honda Motor
    • Cub Cadet RG3 by MTD Products

5. OTHER LAWN & GARDEN ROBOTS

• Key Findings
• Key Trends in Other Lawn & Garden Robots
  • Market Potential
  • Factors Driving Sales
• Key Products
  • Timeline of Market Developments
  • Key Products
    • Tertill Weeding Robot by Franklin Robotics
    • FarmBot Genesis by FarmBot
    • Kobi by The Kobi Company
    • SnowBot Pro by Left Hand Robotics

6. CONSUMER TRENDS IMPACTING ROBOT MARKET GROWTH

• Key Findings
• Home Ownership Trends
  • Home Ownership Versus Rental Rates
  • Household Annual Income
  • Age Groups
• General Lawn & Garden Care Trends
  • Prevalence of Outdoor Space at Home
  • Size of Owned Land Around Home
  • Consumer Lawn & Garden Care Practices
  • DIY Versus DIFM Landscaping
  • Consumer Perceptions of Electric Lawn & Garden Equipment
  • Consumer Trends Regarding Environmentally Friendly Lawn & Garden Care
  • Consumer Interest in Lawn & Garden Care
• Lawn & Garden Robot Trends
  • Consumer Awareness of Lawn & Garden Robots
  • Consumer Ownership of Lawn & Garden Robots Versus Power Equipment
  • Consumer Planned Purchases of Lawn & Garden Robots

7. KEYS TO FUTURE MARKET GROWTH

• Key Findings
• Increase Consumer Awareness
  • Consumer Awareness of Lawn & Garden Robots Remains Low
  • Grow Awareness Through Marketing Initiatives
  • Target Marketing at High-Potential Demographics
• Continue Product Development
  • Large Average Lawn Size Highlight Challenges in US Market
  • Improve Mowing Range & Efficiency
  • Innovate Navigation Technologies
• Expand Product Offerings Beyond Lawn Mowers
  • Robots that Perform Other Lawn & Garden Functions Need Development
  • Crowdfunding for Start-Up Robot Manufacturers
  • Consider Crossover Products That Can Be Used by a Range of Markets
  • Integrated Garden Systems Help Broaden Product Lines
• Compete Against Traditional Mowers & Services
  • Competition from Traditional Mowers & Services Restrains Robot Sales
  • Offer More Entry-Level Units
  • Multifunctional & Modular Robots
  • Build Service Programs & Work with Service Providers
• Design Products for Commercial Applications
  • Commercial Market for Lawn & Garden Robots Remains Unrealized
  • Create Products with Landscapers in Mind
  • Continue to Innovate Robotic Lawn Mowers for Golf Courses &
  • Recreational Spaces

8. INDUSTRY STRUCTURE

• Key Findings
• Industry Composition
• Market Participants
  • Characteristics of Current Market Leaders
  • Honda Motor
  • Husqvarna
  • MTD Products
  • Positec Technology
  • Other Market Players
• New Market Entrants
  • Franklin Robotics
  • iRobot
  • The Kobi Company
  • LG Electronics
  • Other Companies to Watch
• Research & Product Development Expenditures
• Mergers & Acquisitions
• Marketing & Distribution
• List of Industry Participants

9. COMPANY PROFILES

• Deere & Company
• FarmBot Incorporated
• Franklin Robotics
• FutureGenRobotics LLC
• Honda Motor Company Limited
• Husqvarna AB
• iRobot Corporation
• The Kobi Company
• Left Hand Robotics Incorporated
• LG Electronics Incorporated
• Mamibot Manufacturing USA Incorporated
• MTD Products Incorporated
• Positec Technology China Company Limited
• STIGA SpA
• STIHL Holding AG & Company KG
• Yamabiko Corporation
• Zucchetti Centro Sistemi SpA

10. APPENDIX

• Scope
• Definitions
• Abbreviations
• Freedonia Methodology
• Study-Specific Methodology
• Sources
• Associations & Agencies
• Related Studies & Reports
• Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Housing Stock
  • Consumer Spending
  • Retail Sales Outlook
  • E-Commerce Outlook

LIST OF TABLES

3. MARKET SIZE & FORECAST

• Table 3-1: Lawn & Garden Robot Sales, 2012 -- 2027 (million dollars & thousand units)
• Table 3-2: Selected Lawn & Garden Robot Service Providers

4. ROBOTIC LAWN MOWERS

• Table 4-1: Robotic Lawn Mower Sales, 2012 -- 2027 (million dollar & thousand units)
• Table 4-2: Lawn Mower Robots: Timeline of Key Market Developments

5. OTHER LAWN & GARDEN ROBOTS

• Table 5-1: Other Lawn & Garden Robot Sales, 2012 -- 2027 (million dollars & thousand units)
• Table 5-2: Other Lawn Care Robots: Timeline of Key Market Developments

6. CONSUMER TRENDS IMPACTING ROBOT MARKET GROWTH

• Table 6-1: Home Ownership & Rental of Residences in the US, 2010 -- 2018 (percent)
• Table 6-2: Home Ownership & Rentals in the US by Annual Household Income Bracket, 2010 -- 2018 (percent)
• Table 6-3: Total Home Ownership & Rentals in the US by Age Group, 2010 -- 2018 (percent)
• Table 6-4: Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
• Table 6-5: Percent of Households That Own Land Around the Home by Size of Land, 2010 -- 2018 (percent)
• Table 6-6: Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
• Table 6-7: DIY Versus DIFM Landscaping, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
• Table 6-8: Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2018 (percent of consumers who own power lawn & garden equipment)
• Table 6-9: Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
• Table 6-10: Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
• Table 6-11: Awareness of Lawn & Garden Robots by Age Group & Gender, 2018 (percent of consumers that have a yard that needs to be mowed & index)

7. KEYS TO FUTURE MARKET GROWTH

• Table 7-1: Keys to Future Market Growth
• Table 7-2: Selected Crowdfunding Results
• Table 7-3: Robot Lawn Mower Versus Competitors

8. INDUSTRY STRUCTURE

• Table 8-1: Selected Company Research & Product Development Expenditures
• Table 8-2: Selected Acquisitions & Divestitures

9. COMPANY PROFILES

• Table 9-1: Selected Lawn & Garden Robot Industry Participants
• Table 9-2: Husqvarna: Key Products
• Table 9-3: MTD Products: Key Products
• Table 9-4: STIHL Holding: Key Product Lines
• Table 9-5: Yamabiko: Key Product Lines
• Table 9-6: Zucchetti Centro Sistemi: Key Product Lines

10. APPENDIX

• Table 10-1: Relevant Industry Codes
• Table 10-2: Relevant HS Codes
• Table 10-3: Abbreviations & Acronyms Used in Study
• Table 10-4: Macroeconomic Indicators, 2007 -- 2022 (billion 2009 dollars)
• Table 10-5: Population & Households, 2007 -- 2022 (million persons)
• Table 10-6: Housing Stock by Type, 2007 -- 2022 (million units)
• Table 10-7: Personal Consumption Expenditures, 2007 -- 2022 (billion dollars)
• Table 10-8: Retail Sales, 2007 -- 2022 (billion dollars)
• Table 10-9: Electronic Shopping Sales, 2007 -- 2022 (billion dollars)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

• Figure 1-1: US Lawn & Garden Robot Market

2. TECHNOLOGY

• Figure 2-1: Lawn & Garden Robot Technology
• Figure 2-2: Zucchetti's Ambrogio L60 Deluxe
• Figure 2-3: Charging Hood for GARDENA SILENO city from Husqvarna
• Figure 2-4: Robomow App

3. MARKET SIZE & FORECAST

• Figure 3-1: Key Trends in the Lawn & Garden Robot Market
• Figure 3-2: Lawn & Garden Robot Sales Share, 2012 -- 2027 (million dollars)
• Figure 3-3: Lawn & Garden Robot Sales, 2012 -- 2022 (million dollars)

4. ROBOTIC LAWN MOWERS

• Figure 4-1: Key Trends in the US Robotic Lawn Mower Market
• Figure 4-2: US Robotic Lawn Mower Market Potential, 2018
• Figure 4-3: Robotic Lawn Mower Sales, 2012 -- 2027 (million dollars)
• Figure 4-4: Husqvarna Automower 430X
• Figure 4-5: WORX Landroid M
• Figure 4-6: Miimo by Honda Motor
• Figure 4-7: Cub Cadet RG3 by MTD Products

5. OTHER LAWN & GARDEN ROBOTS

• Figure 5-1: Key Trends in the Market for Other Lawn & Garden Robots
• Figure 5-2: Other Lawn & Garden Robot Market Potential, 2018
• Figure 5-3: Other Lawn & Garden Robot Sales, 2012 -- 2027 (million dollars)
• Figure 5-4: Tertill by Franklin Robotics
• Figure 5-5: FarmBot Genesis v1.4
• Figure 5-6: Kobi by The Kobi Company
• Figure 5-7: SnowBot Pro by Left Hand Robotics

6. CONSUMER TRENDS IMPACTING ROBOT MARKET GROWTH

• Figure 6-1: Key Consumer Trends Affecting Sales of Lawn & Garden Robots
• Figure 6-2: Consumer Ownership of Lawn Care Robots, 2018 (percent)
• Figure 6-3: Consumers Who are Aware of Lawn Care Robots & Plan to Purchase a Lawn Care Robot in the Next 12 Months, 2018 (percent)

10. APPENDIX

• Figure 10-1: Annual Growth in Real GDP, 2000 -- 2017, Compared to 1980 -- 2005 Average (percent)
• Figure 10-2: Annual Population Growth, 2002 -- 2017 (percent)
• Figure 10-3: Housing Stock Share by Year of Construction, 2017 (million units)