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Market Research Report

Live Goods: Plants, Trees & Shrubbery (US Market & Forecast)

Published by Freedonia Group Product code 901849
Published Content info 174 Pages
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Live Goods: Plants, Trees & Shrubbery (US Market & Forecast)
Published: June 30, 2019 Content info: 174 Pages
Description

In response to client requests, we have written a new title to our extensive lawn and garden studies collection: ‘Live Goods: Plants, Trees & Shrubbery ’

The study features:

  • Product estimates and forecasts
  • Lots of consumer survey data
  • Major consumer trends
  • Growth opportunities
  • Major factors affecting demand
  • Retail sales and channel analysis
  • Profiles of leading growers

The study discusses such trends:

Sales of live goods - including plants, trees, and shrubbery - are expected to show solid gains of 2.5% annually through 2023, powered by a healthy economy and growing participation in outdoor living. The outdoor living movement is renewing the strong US pastime of DIY yardwork, supporting sales of plants to improve aesthetics and curb appeal. However, plants are not just improving exteriors. Sales of plants for indoors and patios continue to show strong gains. Consumers, who are spending more hours of the day indoors, are bringing plants indoors to add to their décor and improve air quality. Additionally, strong sales for food plants, low maintenance plants, and those that attract pollinators will drive the market through 2023.

Live Goods addresses the following questions and more:

  • How are millennials driving and changing the market?
  • Besides pollinator-friendly plants, what other environmentally friendly practices are being used today?
  • What is retail channel mix for live goods and how is it changing?
Table of Contents
Product Code: 3721

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Historical Sales Trends
  • Sales by End User
    • Consumer/DIY vs. Professional Sales
    • Consumer/DIY
    • Professional
  • Sales by Region
    • Northeast
    • Midwest
    • South
    • West
  • Major Factors That Impact Sales of Live Goods
    • Homeowners vs. Renters
    • Demographic Trends: Boomers & Millennials
    • Outdoor Living Trends
    • Landscaping Activity
    • Planting from Seeds, Bulbs & Propagative Materials
    • Urban Green Spaces & Park Investment
    • Green (Vegetative) Roofing
    • Climate & Seasonality
    • Rainfall & Watering
    • Native Plants & Soil Composition
    • Wildlife Conservation & Pollinator-Friendly Gardens
  • Major Opportunities for Growth

3. CONSUMER INSIGHTS & TRENDS

  • Key Findings
  • Consumer Survey Trends
    • Homeownership Trends: Ownership vs. Rentals
    • Homeownership Trends: Annual Household Income
    • Homeownership Trends: Age Brackets
    • Prevalence of Outdoor Spaces at Home
    • Size of Owned Land Around Home
    • Home Improvement
    • Landscaping Preferences
    • Water Conservation Concerns by Region
    • Gardening Preferences
    • Gardening by Age Bracket
    • Live Goods Sales by Selected Demographics
    • Live Goods Sales by Type
    • Live Goods Product Preferences
  • Major Consumer Trends in Live Goods
    • Low Maintenance
    • Food Gardening
    • Plant Parents & Millennials
    • Moon Gardens
    • Hydroponics
    • Cacti & Succulents
    • Urban Living: Balcony & Rooftop Gardens
    • Instagram-Worthy Plants & Other Social Media Trends
    • Indoor Plants, Container Gardens, & Living Walls: Décor & Air Cleaning
    • Community Gardens
    • Organic Gardening
    • Smart & Automated Equipment
    • Xeriscaping & Water Management
    • Bee-Friendly & Wildlife Gardens

4. GROWERS SALES

  • Key Findings
  • Live Goods Sales by Type
  • Bedding/Garden Plants
    • Sales by Product
    • Flowering & Foliage
    • Vegetable
  • Indoor/Patio Plants
  • Trees & Shrubs
    • Tree & Shrub Sales
    • Sales by Format (Balled & Burlapped, Bare Root, & Container & Other)
    • Sales by Type (Evergreens, Fruit & Nut Plants, Deciduous Trees, & Deciduous Shrubs)
  • Other Live Goods (Ornamental Grasses, Landscaping Palms, Groundcover & Vines, Cacti & Succulents, & Aquatic Plants)
  • Growers
    • Industry Composition
    • Industry Restructuring
    • Leading Growers
    • Altman Specialty Plants
    • Central Garden & Pet (Bell Nursery)
    • Color Point
    • Costa Farms
    • Gardens Alive!
    • Green Circle Growers
    • Kurt Weiss Greenhouses
    • Metrolina Greenhouses
    • Monrovia Nursery
    • Rocket Farms
    • Seville Farms
    • TreeSap Farms
    • Willoway Nurseries

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Key Findings
  • Plant & Tree Retail Sales
  • Plant & Tree Retail Channel Descriptions
  • Professional Retail Sales by Channel
  • Consumer/DIY Retail Sales by Channel
  • Consumer Survey Trends: Sales by Primary & Secondary Retail Outlet
  • Home Improvement Stores
    • Supplier Spotlight: Home Depot
    • Supplier Spotlight: Lowe's
  • Garden Centers & Nurseries
  • Hardware & Farm Supply Stores
    • Supplier Spotlight: Ace Hardware
    • Supplier Spotlight: True Value
    • Supplier Spotlight: Tractor Supply
  • Mass Merchandisers
    • Supplier Spotlight: Walmart
    • Supplier Spotlight: Target
  • E-Commerce
    • Amazon & Other Pure Play Platforms
    • Brick-&-Mortar Stores
    • Catalog Converts
  • Other Distribution Channels
    • Grocery Stores
    • Florists
    • All Other Distribution Channels
  • Marketing Trends
    • Brand Name Recognition & Certified Products
    • Labeling & Packaging Products to Reflect Consumer Lifestyles
    • Quality Assurance for E-Commerce Orders
    • Subscription Programs
    • Social Media & Other Online Venues: Pictures Sell
    • Expert Advice: How to Get a Green Thumb
    • Reduced or Limited Use of Pesticides & GMOs & Other Sustainability Considerations
    • Heirloom vs. Hybrid Plants

6. APPENDIX

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographics
    • Consumer Spending
    • Residential Building Construction
    • Residential Improvements & Repairs
    • Housing Stock
    • Housing Completions
    • Commercial Building Construction
    • Commercial Building Improvements & Repairs
    • Nonbuilding Construction Expenditures

LIST OF TABLES

2. OVERVIEW

  • Table 2-1: Live Goods Product Market, 2008 -- 2018
  • Table 2-2: Live Goods Product Sales by End User, 2008 -- 2023 (million dollars)
  • Table 2-3: Live Goods Product Sales by Region, 2008 -- 2023 (million dollars)
  • Table 2-4: Growth Opportunities in Live Goods

3. CONSUMER INSIGHTS & TRENDS

  • Table 3-1: Total Homeownership & Rentals in the US, 2008 -- 2018 (percent)
  • Table 3-2: Homeownership & Rental Trends in the US by Annual Household Income, 2008 -- 2018 (percent)
  • Table 3-3: Presence of an Outdoor Space at Home, 2018 (percent)
  • Table 3-4: Percent of Households That Own Land by Size of Lot, 2008 -- 2018 (percent of households)
  • Table 3-5: Remodeling Done in Last 12 Months vs. Planned in Next 12 Months, 2008 -- 2018 (percent of households)
  • Table 3-6: Who Completed Home Remodeling in the Last 12 Months, 2008 -- 2018 (percent of households)
  • Table 3-7: Live Goods Sales by Selected Demographics (percent, responses, & index)
  • Table 3-8: Cacti & Succulent Sales, 2008 -- 2023 (million dollars)

4. GROWERS SALES

  • Table 4-1: Live Goods Product Sales by Type, 2008 -- 2023 (million dollars)
  • Table 4-2: Bedding/Garden Plant Sales, 2008 -- 2023 (million dollars)
  • Table 4-3: Indoor/Patio Plant Sales, 2008 -- 2023 (million dollars)
  • Table 4-4: Tree & Shrub Sales, 2008 -- 2023 (million dollars)
  • Table 4-5: Other Live Goods Product Sales, 2008 -- 2023 (million dollars)
  • Table 4-6: Selected Acquisitions & Divestitures
  • Table 4-7: Leading Growers, 2018

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Table 5-1: Live Goods Product Retail Sales by Type, 2008 -- 2023 (million dollars)
  • Table 5-2: Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2008 -- 2023
  • Table 5-3: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)
  • Table 5-4: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)
  • Table 5-5: Selected Retail Garden Centers & Nurseries by Region Served

6. APPENDIX

  • Table 6-1: Study Scope: Live Goods
  • Table 6-2: Study Scope: US Geographic Regions & Subregions
  • Table 6-3: Relevant Industry Codes
  • Table 6-4: Relevant HS Codes
  • Table 6-5: Abbreviations & Acronyms Used in Study
  • Table 6-6: Macroeconomic Indicators, 2008 -- 2023 (billion 2012 dollars)
  • Table 6-7: Population & Households, 2008 -- 2023 (million persons)
  • Table 6-8: Personal Consumption Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-9: Residential Building Construction Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-10: Residential Improvement & Repair Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-11: Housing Stock by Type, 2008 -- 2023 (million units)
  • Table 6-12: New Housing Indicators, 2008 -- 2023 (thousand units)
  • Table 6-13: Commercial Building Construction Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-14: Commercial Building Improvement & Repair Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-15: Nonbuilding Construction Expenditures, 2008 -- 2023 (billion dollars)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: Key Trends in the US Live Goods Market

2. OVERVIEW

  • Figure 2-1: US Live Goods Market Overview
  • Figure 2-2: Live Goods Product Market, 2009 -- 2018 (percent)
  • Figure 2-3: Live Goods Product Sales by Region, 2008 -- 2023 (billion dollars)

3. CONSUMER INSIGHTS & TRENDS

  • Figure 3-1: Key Consumer Insights in the Live Goods Products Market
  • Figure 3-2: Homeownership & Rental Trends in the US by Age Bracket, 2008 & 2018 (percent)
  • Figure 3-3: Landscaping Preferences of Consumers, 2019
  • Figure 3-4: Consumer Concerns About Water Usage in Landscaping by Region, 2019
  • Figure 3-5: Gardening Preferences of Consumers, 2019
  • Figure 3-6: Consumers Who Enjoy Gardening by Age Bracket, 2019
  • Figure 3-7: Live Goods Purchases in the Last 12 Months by Type, 2019 (percent)
  • Figure 3-8: Live Goods Product Preferences, 2019
  • Figure 3-9: Moon Garden Example
  • Figure 3-10: Assorted Succulents from Altman Plants
  • Figure 3-11: Urban Dwellers Percent of US Population, 2000 -- 2023
  • Figure 3-12: Instagram: #plantsofinstagram
  • Figure 3-13: Pinterest: Pollinator-Friendly Garden Board
  • Figure 3-14: Garden Tips' Video on NASA-Recommended Air-Cleaning Indoor Plants
  • Figure 3-15: POPSUGAR's Eye on Design Living Wall Installation Tutorial Video Sponsored by Lowe's
  • Figure 3-16: GrowNYC Community Garden in Brooklyn, NY
  • Figure 3-17: Home Depot Garden Club Organic Gardening Banner Ad
  • Figure 3-18: Tertill Weed Trimming Robot

4. GROWERS SALES

  • Figure 4-1: Key Growers Trends in the Live Goods Market
  • Figure 4-2: Live Goods Product Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 4-3: Bedding/Garden Plant Sales, 2018 -- 2023 (billion dollars)
  • Figure 4-4: Flowering & Foliage Annual vs. Perennial Bedding/Garden Plants, 2018 -- 2023 (million dollars)
  • Figure 4-5: Indoor/Patio Plants, 2018 -- 2023 (billion dollars)
  • Figure 4-6: Trees & Shrubs Sales by Format, 2018 -- 2023 (billion dollars)
  • Figure 4-7: Trees & Shrubs Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 4-8: Other Live Goods Product Sales, 2018 -- 2023 (million dollars)

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Figure 5-1: Key Retail Trends for Live Goods Products
  • Figure 5-2: Live Goods Product Retail Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 5-3: Professional Live Goods Product Retail Sales Share by Channel, 2018
  • Figure 5-4: Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2018
  • Figure 5-5: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)
  • Figure 5-6: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items? (percent)
  • Figure 5-7: Marketing Example: Anatomy of a Proven Winners Tag
  • Figure 5-8: Marketing Example: Labeling Products by Relevance to Consumer Lifestyles
  • Figure 5-9: Marketing Example: Assuring the Protectiveness of E-Commerce Packaging
  • Figure 5-10: Marketing Example: Horti Plant Subscription Promotion
  • Figure 5-11: Marketing Example: The Sill on Instagram
  • Figure 5-12: Marketing Example: Bloomscape's Official Plant Mom
  • Figure 5-13: Marketing Example: Growers Exchange Statement on Neonicotinoids
  • Figure 5-14: Marketing Example: Bonnie Plants' Hybrid vs. Heirloom Plant Gardening Webpage

6. APPENDIX

  • Figure 6-1: Annual Growth in Real GDP, 2000 -- 2018, Compared to 1980 -- 2005 Average (percent)
  • Figure 6-2: Annual Population Growth, 2003 -- 2018 (percent)
  • Figure 6-3: Housing Stock by Year of Construction, 2018 (percent)
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