Hard Surface Flooring (US Market & Forecast)

This Freedonia industry study analyzes the 11.5 billion square feet hard surface flooring industry. It presents historical demand data (2009, 2014, and 2019) and forecasts (2024 and 2029) by product (vinyl, hardwood, decorative tile, laminate, other resilient, and other nonresilient), by application (new and replacement and remodeling) and market (residential, commercial, and transportation equipment and nonbuilding). The study also evaluates company market share and competitive analysis on industry competitors, including Mohawk Industries, Shaw Industries, Mannington Mills, Tarkett, Armstrong Flooring, and AHF Products.

Study Highlights Include:

• Hard surface flooring will continue to take market share from carpets and rugs as consumers desire hard surface flooring due to their aesthetic properties and longer product lifespans

• LVT will see the strongest growth among all product types due to its low cost, ease of installation, and favorable aesthetics

• Replacement and remodeling will account for the more rapid demand growth as home and business owners replace installed carpeting with hard surface flooring

• The residential market will continue to account for the largest share of demand, supported by continuing homeowner interest in home improvement projects, such as installing flooring.

Table of Contents

1. Executive Summary

2. About This Report

• Report Details
• Study Scope & Product Description
• Impact of COVID-19 Pandemic

3. Overview

• Historical Market Trends
• Demand by Product
  • Area Demand
  • Market Value
  • Resilient Flooring
  • Nonresilient Flooring
• Demand by Market
• Shipments & Foreign Trade
  • Production
  • Imports
  • Exports
• Pricing Trends
• Installation Costs
• Competitive Products
• Sustainability Trends
  • Recycling & Recycled Content
  • Green Building Practices (LEED)
• Indoor Air Quality Concerns

4. Vinyl Flooring

• Scope & Product Description
• Product Trends
  • Demand by Product
  • Luxury Vinyl Tile (LVT)
  • Vinyl Sheet
  • Vinyl Composition Tile (VCT) & Solid Vinyl Tile
• Demand by Market
• Shipments & Foreign Trade
• Market Share

5. Decorative Tile Flooring

• Scope & Product Description
• Product Trends
  • Demand by Product
  • Ceramic Tile
  • Porcelain Tile
  • Natural Stone Tile
• Demand by Market
• Shipments & Foreign Trade
• Market Share

6. Wood Flooring

• Scope & Product Description
• Product Trends
  • Demand by Product
  • Engineered Wood
  • Solid Wood
• Demand by Market
• Shipments & Foreign Trade
• Market Share

7. Laminate Flooring

• Scope & Product Description
• Product Trends
  • Demand by Product
  • Saturated Paper Laminate
  • High-Pressure Laminate
  • Demand by Market
• Shipments & Foreign Trade
• Market Share

8. Other Flooring Products

• Scope & Product Description
• Product Trends
• Rubber
• Polished Concrete
• Seamless Flooring
• Linoleum
• Bamboo
• Grating
• Cork, Leather, & Other Resilient Flooring
• Other Nonresilient Flooring
  • Demand by Market
  • Stone Slabs
  • Tempered Glass

9. Residential Flooring

• Demand by Product & Application
• New Construction
• Replacement & Remodeling
• Building Types
  • Demand by Building Type
  • Single-Family
  • Multifamily
  • Manufactured Housing

10. Commercial Flooring

• Demand by Product & Application
• New Construction
• Replacement & Remodeling
• Building Types
  • Demand by Building Type
  • Office, Trade & Lodging
  • Institutional
  • Industrial
  • Other Commercial Buildings

11. Transportation Equipment & Nonbuilding Flooring

• Demand by Product & Application
• Motor Vehicle Flooring
• Other (Recreational Vehicles, Aircraft, Ships, Trains, & Nonbuilding Applications)

12. Competitive Analysis

• Key Findings & Industry Composition
• Market Share
• Mergers & Acquisitions
• List of Industry Participants

13. Appendix

• Scope
• Definitions
• Abbreviations
• Freedonia Methodology
• Study-Specific Methodology
• Sources
• Associations & Agencies
• Related Studies & Reports
• Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Consumer Spending
  • Consumer Financing
  • Building Construction
  • Residential Building Construction
  • Housing Completions
  • Residential Improvements & Repairs
  • Commercial Building Construction
  • Commercial Building Stock
  • Commercial Building Improvements & Repairs
  • Nonbuilding Construction Expenditures
  • Motor Vehicles
  • Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments

List of Tables

2. About This Report

• Table 2-1: Annual Hard Surface Flooring Demand by Product, 2019 -- 2021 (million square feet)
• Table 2-2: Annual Hard Surface Flooring Demand by Market, 2019 -- 2021 (million square feet)

3. Overview

• Table 3-1: Hard Surface Flooring Demand, 2009 -- 2019 (million square feet)
• Table 3-2: Hard Surface Flooring Demand: Resilient vs. Nonresilient, 2009 -- 2029 (million square feet)
• Table 3-3: Hard Surface Flooring Demand: Resilient vs. Nonresilient, 2009 -- 2029 (million dollars)
• Table 3-4: Resilient Flooring Demand by Product & Market, 2009 -- 2029 (million dollars & million square feet)
• Table 3-5: Resilient Flooring Supply & Demand, 2009 -- 2029 (million square feet)
• Table 3-6: Nonresilient Flooring Demand by Product & Market, 2009 -- 2029 (million dollars & million square feet)
• Table 3-7: Nonresilient Flooring Supply & Demand, 2009 -- 2029 (million square feet)
• Table 3-8: Hard Surface Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 3-9: Hard Surface Flooring Supply & Demand, 2009 -- 2029 (million square feet)

4. Vinyl Flooring

• Table 4-1: Vinyl Flooring Demand by Product, 2009 -- 2029 (million dollars & million square feet)
• Table 4-2: Luxury Vinyl Tile (LVT) Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 4-3: Vinyl Sheet Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 4-4: Vinyl Composition Tile (VCT) & Other Vinyl Tile Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 4-5: Vinyl Flooring Demand by Market, 2009 -- 2029 (million square feet)
• Table 4-6: Vinyl Flooring Supply & Demand, 2009 -- 2029 (million square feet)

5. Decorative Tile Flooring

• Table 5-1: Decorative Tile Flooring Demand by Type, 2009 -- 2029 (million dollars & million square feet)
• Table 5-2: Ceramic Tile Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 5-3: Porcelain Tile Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 5-4: Natural Stone Tile Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 5-5: Decorative Tile Flooring Demand by Market, 2009 -- 2029 (million square feet)
• Table 5-6: Decorative Tile Flooring Supply & Demand, 2009 -- 2029 (million square feet)

6. Wood Flooring

• Table 6-1: Wood Flooring Demand by Product, 2009 -- 2029 (million dollars & million square feet)
• Table 6-2: Engineered Wood Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 6-3: Solid Wood Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 6-4: Wood Flooring Demand by Market, 2009 -- 2029 (million square feet)
• Table 6-5: Wood Flooring Supply & Demand, 2009 -- 2029 (million square feet)

7. Laminate Flooring

• Table 7-1: Laminate Flooring Demand by Type, 2009 -- 2029 (million dollars & million square feet)
• Table 7-2: Laminate Flooring Demand by Market, 2009 -- 2029 (million square feet)
• Table 7-3: Laminate Flooring Supply & Demand, 2009 -- 2029 (million square feet)

8. Other Flooring Products

• Table 8-1: Other Hard Surface Flooring Demand by Product & Market, 2009 -- 2029 (million dollars & million square feet)
• Table 8-2: Rubber Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-3: Polished Concrete Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-4: Seamless Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-5: Linoleum Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-6: Bamboo Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-7: Grating Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-8: Cork, Leather, & Other Resilient Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)
• Table 8-9: Other Nonresilient Flooring Demand by Market, 2009 -- 2029 (million square feet & million dollars)

9. Residential Flooring

• Table 9-1: Residential Hard Surface Flooring Demand by Application & Product, 2009 -- 2029 (million square feet)
• Table 9-2: New Residential Hard Surface Flooring Demand by Housing Type & Product, 2009 -- 2029 (million square feet)
• Table 9-3: Residential Replacement & Remodeling Hard Surface Flooring Demand by Housing Type & Product, 2009 -- 2029 (million square feet)
• Table 9-4: Residential Hard Surface Flooring Demand by Housing Type, 2009 -- 2029 (million square feet)
• Table 9-5: Single-Family Housing Hard Surface Flooring Demand, 2009 -- 2029 (million square feet)
• Table 9-6: Multifamily Housing Hard Surface Flooring Demand, 2009 -- 2029 (million square feet)
• Table 9-7: Manufactured Housing Hard Surface Flooring Demand, 2009 -- 2029 (million square feet)

10. Commercial Flooring

• Table 10-1: Commercial Hard Surface Flooring Demand by Application & Product, 2009 -- 2029 (million square feet)
• Table 10-2: New Commercial Hard Surface Flooring Demand by Building Type & Product, 2009 -- 2029 (million square feet)
• Table 10-3: Commercial Replacement & Remodeling Hard Surface Flooring Demand by Building Type & Product, 2009 -- 2029 (million square feet)
• Table 10-4: Commercial Hard Surface Flooring Demand by Building Type, 2009 -- 2029 (million square feet)
• Table 10-5: Office, Trade, & Lodging Hard Surface Flooring Demand by Application, 2009 -- 2029 (million square feet)
• Table 10-6: Institutional Hard Surface Flooring Demand by Application, 2009 -- 2029 (million square feet)
• Table 10-7: Industrial Hard Surface Flooring Demand by Application, 2009 -- 2029 (million square feet)
• Table 10-8: Other Commercial Hard Surface Flooring Demand by Application, 2009 -- 2029 (million square feet)

11. Transportation Equipment & Nonbuilding Flooring

• Table 11-1: Transportation Equipment & Nonbuilding Hard Surface Flooring Demand by Application & Product, 2009 -- 2029 (million square feet)
• Table 11-2: Motor Vehicle Hard Surface Flooring Demand by Product, 2009 -- 2029 (million square feet)
• Table 11-3: Recreational Vehicle & Other Nonbuilding Hard Surface Flooring Demand by Product, 2009 -- 2029 (million square feet)

12. Competitive Analysis

• Table 12-1: US Hard Surface Flooring Sales by Company, 2019 (million dollars)
• Table 12-2: Selected Mergers & Acquisitions
• Table 12-3: Selected Industry Participants

13. Appendix

• Table 13-1: Relevant Industry Codes
• Table 13-2: Relevant HS Codes
• Table 13-3: Abbreviations & Acronyms Used in Study
• Table 13-4: Macroeconomic Indicators, 2009 -- 2029 (billion 2012 dollars)
• Table 13-5: Population & Households, 2009 -- 2029 (million persons)
• Table 13-6: Personal Consumption Expenditures, 2009 -- 2029 (billion 2012 dollars)
• Table 13-7: Consumer Financing Environment, 2009 -- 2019
• Table 13-8: Building Construction Expenditures, 2009 -- 2029 (billion 2012 dollars & billion dollars)
• Table 13-9: Residential Building Construction Expenditures, 2009 -- 2029 (billion 2012 dollars & billion dollars)
• Table 13-10: New Housing Indicators, 2009 -- 2029
• Table 13-11: Residential Improvement & Repair Expenditures, 2009 -- 2029 (billion 2012 dollars & billion dollars)
• Table 13-12: Commercial Building Construction Expenditures, 2009 -- 2029 (billion 2012 dollars & billion dollars)
• Table 13-13: Commercial Building Stock by Type, 2009 -- 2029 (billion 2012 dollars)
• Table 13-14: Commercial Building Improvement & Repair Expenditures, 2009 -- 2029 (billion 2012 dollars & billion dollars)
• Table 13-15: Nonbuilding Construction Expenditures, 2009 -- 2029 (billion 2012 dollars & billion dollars)
• Table 13-16: Motor Vehicle Indicators, 2009 -- 2029
• Table 13-17: Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments, 2009 -- 2029 (000 units)

List of Figures

1. Executive Summary

• Figure 1-1: US Hard Surface Flooring Market

2. About This Report

• Figure 2-1: Annual Hard Surface Flooring Demand by Market, 2019 -- 2024 (million square feet)

3. Overview

• Figure 3-1: Hard Surface Flooring Demand, 2009 -- 2019 (million square feet)
• Figure 3-2: Hard Surface Flooring Demand by Type, 2009 -- 2024 (million square feet)
• Figure 3-3: Hard Surface Flooring Demand by Market, 2009 -- 2029 (million square feet)
• Figure 3-4: US Hard Surface Flooring Imports: Share by Source, 2019 (billion square feet)
• Figure 3-5: US Hard Surface Flooring Exports: Share by Destination, 2019 (million square feet)
• Figure 3-6: Hard Surface Flooring Average Price by Product, 2009 -- 2019 (dollars per square foot)
• Figure 3-7: Selected Hard Surface Flooring Installation Costs, 2009 --2029 (dollars per square foot)
• Figure 3-8: Comparative Growth Rates for Selected Flooring Products, 2019 --2024 (% CAGR)

4. Vinyl Flooring

• Figure 4-1: Vinyl Flooring: Product Examples
• Figure 4-2: Vinyl Flooring Imports: Share by Source, 2019 (billion square feet)
• Figure 4-3: Vinyl Flooring Exports: Share by Destination, 2019 (million square feet)
• Figure 4-4: Vinyl Flooring Market Share by Company, 2019 (billion dollars)

5. Decorative Tile Flooring

• Figure 5-1: Decorative Tile Flooring: Product Examples
• Figure 5-2: Decorative Tile Flooring Market Share by Company, 2019 (billion dollars)

6. Wood Flooring

• Figure 6-1: Hardwood Flooring: Product Examples
• Figure 6-2: Wood Flooring Market Share by Company, 2019 (billion dollars)

7. Laminate Flooring

• Figure 7-1: Laminate Flooring Market Share by Company, 2019 (million dollars)

8. Other Flooring Products

• Figure 8-1: Other Hard Surface Flooring: Product Examples
• Figure 8-2: Rubber Flooring: Product Examples
• Figure 8-3: Seamless Flooring: Product Example
• Figure 8-4: Linoleum Flooring: Product Example
• Figure 8-5: Cork Flooring: Product Example

12. Competitive Analysis

• Figure 12-1: US Hard Surface Flooring Market Share by Company, 2019 (billion dollars)
• Figure 12-2: US Hard Surface Flooring Market: Leading Supplier, 2019
• Figure 12-3: US Hard Surface Flooring Market: Second Leading Supplier, 2019
• Figure 12-4: US Hard Surface Flooring Market: Third Leading Supplier, 2019
• Figure 12-5: US Hard Surface Flooring Market: Fourth Largest Supplier, 2019
• Figure 12-6: US Hard Surface Flooring Market: Fifth Leading Supplier, 2019
• Figure 12-7: US Hard Surface Flooring Market: Sixth Leading Supplier, 2019

13. Appendix

• Figure 13-1: Annual Growth in Real GDP, 2000 -- 2019, Compared to 1980 -- 2005 Average (percent)
• Figure 13-2: Annual Population Growth, 2004 -- 2019 (percent)
• Figure 13-3: New Housing Square Footage by Housing Type, 2004 -- 2019