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Market Research Report

Lawn Mowers (US Market & Forecast)

Published by Freedonia Group Product code 989919
Published Content info 94 Pages
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Lawn Mowers (US Market & Forecast)
Published: January 31, 2021 Content info: 94 Pages
Description

This Freedonia industry study analyzes the $4.9 billion US market for lawn mowers. It presents historical demand data (2009, 2014, and 2019) and forecasts (2024 and 2029) by product (riding lawn mower, walk-behind lawn mower, robotic lawn mower), power source (engine-driven, corded electric, cordless or battery-powered), and market (residential, commercial). The study also evaluates company market share of key industry players.

Study Highlights include:

  • The COVID-19 pandemic has supported sales of power lawn and garden equipment in the residential market.
  • Battery-powered walk-behind mowers are showing strong gains and are expected to continue to increase market penetration.
  • Product development will spur upgrades of products ranging from riding lawn mowers to robotic lawn mowers.
  • Millennials buying their first homes will increase opportunities for lawn mower sales.
Table of Contents
Product Code: 4067

Table of Contents

1. Executive Summary

2. About This Report

  • Report Details
  • Study Scope & Product Description
  • Impact of COVID-19 Pandemic

3. Overview

  • Historical Market Trends
  • Production & Foreign Trade
  • Demand by Type (Riding, Walk Behind, Robotic)
  • Demand by Power Source (Engine, Plug-In, Battery-Powered)
  • Demand by Market (Residential or Commercial)
  • Pricing Trends

4. Consumer Insights

  • Lawn Maintenance & Gardening Insights
  • Average Lot Size & Outdoor Space Trends
  • Who Performs Lawn & Garden Work at Home?
  • Ownership of Power Lawn Mowers
  • Power Lawn & Garden Equipment Purchase Patterns
  • Consumer Lawn & Garden Care Practices
  • Competition from Unpowered (Manual Reel) Mowers

5. Riding Lawn Mowers

  • Supply & Demand
  • Demand by Power Source
  • Demand by Type
    • Front-Engine Riding Lawn Mowers
    • Rear-Engine Riding Lawn Mowers
    • Zero Turn Lawn Mowers
  • Suppliers

6. Walk Behind Lawn Mowers

  • Supply & Demand
  • Demand by Power Source
  • Demand by Type (Self-Propelled or Push)
  • Suppliers

7. Robotic Lawn Mowers

  • Product Description
  • Supply & Demand
  • Timeline of Market Development
  • Product Development & Innovation
  • Sales Outlook
  • Suppliers

8. Key Suppliers & Market Share

  • Industry Composition
  • Market Share
  • Mergers & Acquisitions

9. Appendix

  • Scope
  • Definitions
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Housing Stock

List of Tables

2. About This Report

  • Table 2-1: Annual Lawn Mower Demand by Power Source, 2019 - 2021 (million dollars)
  • Table 2-2: Annual Lawn Mower Demand by Market, 2019 - 2021 (million dollars)

3. Overview

  • Table 3-1: Lawn Mower Demand, 2009 - 2019 (million dollars)
  • Table 3-2: Lawn Mower Supply & Demand by Product, 2009 - 2029 (million dollars)
  • Table 3-3: Lawn Mower Demand by Type, 2009 - 2029 (million dollars & thousand units)
  • Table 3-4: Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)
  • Table 3-5: Lawn Mower Demand by Market, 2009 - 2029 (million dollars)
  • Table 3-6: Lawn Mower Average Prices by Product, 2009 - 2029 (dollars per unit)

4. Consumer Insights

  • Table 4-1: "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)
  • Table 4-2: Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)
  • Table 4-3: Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)
  • Table 4-4: "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)
  • Table 4-5: Power Lawn Mower Ownership by Type by Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)
  • Table 4-6: "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)
  • Table 4-7: "Which Type of Power Lawn Mower Equipment Did You Buy In the Last 12 Months?" (percent of those who bought power lawn & garden equipment in the last 12 months)
  • Table 4-8: "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)
  • Table 4-9: Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)
  • Table 4-10: "Do You Own a Manual (Not Powered) Lawn Mower?" by Gender, Age Bracket, & Urban vs. Rural Setting, 2020 (percent of total consumers)
  • Table 4-11: "Why Did You Select a Manual (Not Powered) Lawn Mower?", 2020 (percent of respondents that own a lawn mower that is not powered)

5. Riding Lawn Mowers

  • Table 5-1: Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)
  • Table 5-2: Riding Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)
  • Table 5-3: Riding Lawn Mower Demand by Type & Zero Turn Capability, 2009 - 2029 (million dollars)
  • Table 5-4: Front-Engine Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)
  • Table 5-5: Rear-Engine Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

6. Walk Behind Lawn Mowers

  • Table 6-1: Walk Behind Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units))
  • Table 6-2: Walk Behind Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)
  • Table 6-3: Walk Behind Lawn Mower Demand by Type, 2009 - 2029 (million dollars)

7. Robotic Lawn Mowers

  • Table 7-1: Lawn Mower Robots: Timeline of Key Market Developments
  • Table 7-2: Robotic Lawn Mower Demand, 2009 - 2029 (million dollars & thousand units)

8. Key Suppliers & Market Share

  • Table 8-1: Selected Mergers & Acquisitions

9. Appendix

  • Table 9-1: Relevant Industry Codes
  • Table 9-2: Relevant HS Codes
  • Table 9-3: Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
  • Table 9-4: Population & Households, 2009 - 2029 (million persons)
  • Table 9-5: Housing Stock by Type, 2009 - 2029 (million units)

List of Figures

1. Executive Summary

  • Figure 1-1: Key Trends in the US Lawn Mower Market

2. About This Report

  • Figure 2-1: Lawn Mowers: Product Examples
  • Figure 2-2: Lawn Mower Demand, 2009 - 2024 (million dollars)

3. Overview

  • Figure 3-1: Lawn Mower Demand, 2004 - 2019 (million dollars)

4. Consumer Insights

  • Figure 4-1: Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)
  • Figure 4-2: Amount of Land Owned Around Homes, 2020 (percent of those who indicate they own the land around their home)

5. Riding Lawn Mowers

  • Figure 5-1: Riding Lawn Mower Demand, 2009 - 2024 (million dollars)
  • Figure 5-2: Riding Lawn Mower Demand by Type, 2009 - 2029 (million dollars)
  • Figure 5-3: Riding Lawn Mower Demand Share by Zero Turn Capability, 2009 - 2029 (percent)

6. Walk Behind Lawn Mowers

  • Figure 6-1: Walk Behind Lawn Mower Demand, 2009 - 2024 (million dollars)
  • Figure 6-2: Walk Behind Lawn Mower Demand by Product, 2009 - 2029 (million dollars)

7. Robotic Lawn Mowers

  • Figure 7-1: Robotic Lawn Mower Demand, 2009 - 2024 (million dollars)

8. Key Suppliers & Market Share

  • Figure 8-1: Lawn Mower Market Share by Company, 2019 (billion dollars)

9. Appendix

  • Figure 9-1: Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
  • Figure 9-2: Annual Population Growth, 2004 - 2019 (percent)
  • Figure 9-3: Housing Stock: Share by Year of Construction, 2019 (million units)
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