Market Research Report
IoT Start-up Tracker-Digital Retail
|IoT Start-up Tracker-Digital Retail|
Published: May 13, 2021
Frost & Sullivan
Content info: 56 Pages
Delivery time: 1-2 business days
Seamless Integration Between Offline and Online Creates New Growth Opportunities
The retail industry is increasingly focused on increasing sales and revenue through radical innovation and digital transformation.
Frost & Sullivan's Start-Up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges.
The Start-Up Tracker provides a rich database of start-up and niche players that have the capabilities to transform processes in retail and add value to the end-user. These companies were selected based on the Frost & Sullivan best practices database, in addition to secondary research on retail tech ecosystem mappings and rankings worldwide, such as the IoT Retail Market Map from CB Insights and other regional Retail Tech mapping and rankings.
A list of start-ups focused on retail IoT was made by region, including different segments: sensor-based analytics and marketing, indoor mapping, smart dressing rooms, and service robots.
Frost & Sullivan conducted detailed primary interviews with start-ups that are standing out in beacon-and sensor-based analytics and marketing in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Beacon-and sensor-based analytics and marketing was chosen because it is the segment with the most innovative solutions in the digital retail industry.
Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each start-up based on the criteria described in this study.
To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:
The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart retail equipment and machinery. The key segments covered in this study are indoor mapping, smart dressing rooms, sensor-based analytics and marketing, and service robots. Indoor mapping is often used to create promotions. Smart dressing rooms is usually based on interactive touchscreen. Sensor-based analytics and marketing solutions often tracks in-store visitors. Service robots aim enables shelves to stay always stocked.