PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1167917
PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1167917
Camera-based ADAS Features to Drive Competitive Intensity, Reaching a CAGR of 44.6% by 2028
The Indian passenger vehicles market is evolving with a clear shift in consumer preference from low-cost vehicles to feature-rich vehicles. These consumers now are willing to spend thousands more on comfort and convivence features. The industry is addressing this trend by offering driver assistance features to enhance safety in and outside the vehicle.
During the last decade, the passive and active safety market in India has grown rapidly, owing to regulatory mandates. Now a few mass market OEMs now have started introducing safety-critical advanced driver assistance systems (ADAS) in their flagship D or C segment vehicles. ADAS penetration is on course to increase, with competitive intensity and proposed NCAP incentivization and regulations. Competitive intensity will drive the introduction of ADAS in mass market vehicles, thus cascading the technology to lower segment vehicles. The study period is 2022-2028, with forecast from 2023 to 2028.