PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1198867
PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1198867
Shifting the Metaverse Hype to a Manufacturing Reality
The central concept of the Metaverse is straightforward but intriguing: a persistent 3D world where an infinite number of people can interact with one another in real time. The term Industrial Metaverse refers to an always-on 3D environment where digital twins provide virtual replicas of the physical machinery, production line, vehicles, grids, and even cities and humans.
Forward-looking businesses are already using digital tools to build customer relationships and, to these businesses, the Metaverse will be a natural next step, offering improved capabilities through immersive experiences, live customer interactions, and personalization features.