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Market Research Report

Global Web Event Services Market Outlook, Forecast to 2021

Published by Frost & Sullivan Product code 448702
Published Content info 68 Pages
Delivery time: 1-2 business days
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Global Web Event Services Market Outlook, Forecast to 2021
Published: February 1, 2017 Content info: 68 Pages
Description

Vendors Unleash the Power of Analytics and Integrations to Drive Growth

This research covers the market for cloud-based webinars and webcasts assimilated under the umbrella term web event services. Web events have become an established communications technology for businesses of all size that are looking for compelling and cost-effective ways to get their message out to a large audience. Customers are finding innovative uses of web events to drive their marketing, sales enablement, training and corporate communications strategy. Lower prices and greater ease of use combined with growing use of rich analytics and deeper integration into business workflows are spurring an uptick in adoption. This research provides web event cloud providers and their partners with a detailed analysis of the current and changing dynamics of the fast-evolving marketplace.

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Table of Contents
Product Code: K06A-64

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary
  • Executive Summary (continued)
  • Executive Summary-Market Engineering Measurements
  • Executive Summary-Market Engineering Measurements (continued)
  • Executive Summary-CEO's Perspective

2. MARKET OVERVIEW AND MAJOR FINDINGS

  • Market Definitions
  • Market Definitions (continued)
  • Market Overview-Key Questions This Study Will Answer
  • Enterprise Communications and Collaboration Landscape
  • Market Segmentation
  • Project Scope
  • Research Coverage
  • Web Events-Understanding the Differences
  • Major Findings
  • Major Findings (continued)
  • Major Findings (continued)
  • Major Findings (continued)
  • Major Findings (continued)

3. EXTERNAL CHALLENGES-DRIVERS AND RESTRAINTS

  • Market Drivers
  • Market Restraints

4. MARKET REVENUE AND FORECAST

  • Forecast Assumptions
  • Web Event Services Market-Revenue Forecast
  • Revenue Contribution by Technology Segment
  • Revenue Contribution by Region

5. MARKET TRENDS

  • Collaboration is a Broadening Solutions Category
  • Webinars as Subset of Web Events
  • SMB Adoption
  • Key Applications
  • Average Selling Prices
  • Easy-to-use/Self-service Web Events Increase Adoption
  • Rich Actionable Analytics will be a Differentiator
  • Growing Focus on Attendee Engagement and Interactivity
  • Growing Focus on Attendee Engagement and Interactivity (continued)
  • Quality Web Events + Built-in Distribution = Sweet Spot

6. MARKET SHARE AND COMPETITIVE ANALYSIS

  • Market Share for Web Event Services
  • Market Share for Pure-play Webcasting Vendors as a Subset of Web Events
  • Competitive Environment
  • New Solutions Reshape the Market
  • Competitive Overview

7. COMPETITIVE ASSESSMENT OF KEY VENDORS

  • Competitive Assessment of Key Vendors
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)
  • Competitive Assessment of Key Vendors (continued)

8. THE LAST WORD

  • The Last Word
  • Legal Disclaimer

9. APPENDIX

  • Market Engineering Methodology
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • List of Companies Covered
  • Learn More-Next Steps
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