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Market Research Report

Market Assessment of Premium Kitchen Appliances and Food Waste Disposer in India, 2017

Published by Frost & Sullivan Product code 917459
Published Content info 44 Pages
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Market Assessment of Premium Kitchen Appliances and Food Waste Disposer in India, 2017
Published: November 15, 2019 Content info: 44 Pages
Description

Dual income families, rising disposable income levels and increased migration pressure on urban infrastructure is expected to build demand for premium utility products

A Food Waste Disposer (FWD) is a device, which is usually electrically powered and installed under a kitchen sink between the sink's drain and the trap. It shreds food waste into pieces small enough-generally less than 2 mm (0.079 in)-to pass through plumbing. Increasing per capita income, affordability, dual-income population, space constraint and demand for convenience is driving the adoption of affluent and premium products. Increasing uptake of Premium Kitchen Appliances will push demand for FWD: many built-in kitchens would have these products incorporated into the build.

Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for FWD and premium kitchen appliances. High income groups are a potential target segment for lifestyle products. Also, a dual working population will push the need for utility appliances. A rising middle class with higher income levels and rising aspirations of Gen Y will further boost such demand.

Household garbage disposal regulations are expected to become more stringent. Also, substantial investment in Waste Management in initiatives like Smart Cities set up a positive outlook for FWDs.

In India, the southern region is the biggest market for FWD, followed by the northern regions due to higher concentration of high income group families.

Table of Contents
Product Code: 9AAD/1C

Table of Contents

Scope & Definitions

  • Scope & Definitions

Impact of Mega Trends

  • Urbanization Rate in India
  • Waste Management Initiatives
  • She Economy, Gen Y and Rising Middle Class

India Macroeconomic Factors

  • Income level categorization
  • Rise of high income group families in India
  • Residential and Commercial projects in India
  • Factors contributing to rise in demand of lifestyle products

Premium Kitchen Appliances Market

  • PKA as a subset of CEA market
  • Growth in PKA market
  • Segmentation of PKA market
  • Region wise segmentation of PKA market
  • Distribution Chain Margins
  • Growth in PKA leading to adoption of FWD

Food Waste Disposers Market

  • FWD market growth
  • Segmentation of FWD market
  • FWD Value Chain
  • FWD: Key purchase factors
  • Role of Influencers and Users
  • Distribution Chain Margins

Competition Assessment

  • PKA/FWD supplier categorization
  • PKA Supplier Assessment
  • FWD supplier assessment
  • FWD Residential and Commercial supplier assessment
  • FWD Competition Intensity
  • FWD Marketing Strategies

The Future

  • Factors leading to future growth
  • Key adoption factors
  • Target states and cities for PKA/FWD market
  • Critical Success Factors
  • Action points for decision makers

Annexure-Our Services

  • Maximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic Opportunities
  • Our Growth Consulting Canvas
  • Legal Disclaimer
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