Strategic Analysis of the Canadian EV Market, 2019

Toyota and Tesla Have Monopolized the Hybrid and the BEV Markets, Respectively, While Hyundai-Kia Has Offerings Across All xEV Types

The automotive industry is rapidly evolving in terms of technology as well as its ability to tackle environmental issues. Electric vehicles (EVs) were introduced as a clean energy initiative as they are low- or zero-emission vehicles; now, however, they have become an integral part of OEMs' business strategies. Automakers are creating separate EV business units to prepare themselves for the expected boom in future. This surge in demand will create a massive need for charging infrastructure as well as safety regulations and standards.

Although the Canadian EV market has been recording steady growth, its full potential is not being tapped due to a lack of incentives from the government (national as well as provincial). The government has declared ambitious sales targets all the way until 2040, and it is determined to make the country a leader in terms of green mobility; however, this is yet to be reflected in the policies of several provinces.

This Frost & Sullivan research service offers a detailed analysis of the Canadian EV market; annual (2019) as well as historical (2010-2019) sales forecasts are examined.

PEVs and HEVs have separate sections, and data is compiled in the form of:

• Historic sales, market penetration, and year-over-year (YoY) growth from 2010 to 2019

• Market share by xEV type and sales share of each xEV type for the top 5 highest-selling OEMs since 2010

• Top 10 models for 2019

• Monthly sales and sales comparison for 2018 versus 2019

• Charging station infrastructure data (including number of stations, network distribution trends across Canada, key service providers, and opportunities for partnerships)

• Detailed Federal and provincial incentives

The study concludes with key findings, observations, and growth opportunities to act on.

Key Issues Addressed:

• How much of an impact have government subsidies and incentives had on EV sales since 2010?

• Which EV type and model is the most popular? Which segment is gaining traction (YoY and cumulatively)? Who is the leading OEM?

• What are the annual market shares for PHEVs, BEVs, FHEVs, and MHEVs? What have their growth trends been like since 2010?

• What does the current and the future charging infrastructure scenario look like?

• What are the different EV-focused incentives available in the country?

Table of Contents

Research Scope, Objectives, and Methodology

• Research Scope
• Research Aims and Objectives
• Key Questions this Study will Answer
• Research Methodology
• Market Segmentation

Executive Summary

• 2019 Key Findings
• Historic Sales by xEV Type
• Historic xEV Sales by OEM (Top 5)
• Historic PEV Sales
• Historic HEV Sales
• 2019 Market Snapshot
• Government Support for EVs
• Charging Station Infrastructure-Current Scenario

Overall xEV Market Scenario in 2019

• Historic xEV Sales
• Top 5 Models-2018 versus 2019
• Market Share by xEV Type-2018 versus 2019

PEV Market Scenario

• PEV Market Penetration
• Historic Sales-BEVs versus PHEVs
• Historic PEV Sales-Top 5 OEMs + PEV Type
• Historic PEV Sales
• 2019 PEV Sales-Top 10 OEMs and Models
• 2019 PEV Monthly Sales
• PEV Sales Forecast

HEV Market Scenario

• HEV Market Penetration
• Historic Sales-FHEVs versus MHEVs
• Historic HEV Sales-Top 5 OEMs + HEV Type
• Historic HEV Sales
• 2019 HEV Sales-Top 10 OEMs and Models
• 2019 HEV Monthly Sales

Government's Role, Regional Scenario and Incentives

• Government's Role and Regional Scenario
• Federal Incentives
• Provincial Incentives
• Tax-based Incentives

Charging Station Networks

• Charging Station Infrastructure-Current Scenario
• Charging Station Infrastructure-Common Locations
• Key Charging Station Providers-Canada
• EV Charging Infrastructure-Standards and Legislation
• EV Charging Infrastructure and Plug Types-Specifications
• Infrastructure Development-Vancouver
• Infrastructure Development-Montreal
• Infrastructure Development-Toronto

Growth Opportunity and Companies to Action

• Strategic Imperatives
• Growth Opportunities and Call to Action

Key Conclusions and Future Outlook

• Key Conclusions
• Canada's ZEV Roadmap
• Legal Disclaimer

Appendix

• Market Engineering Methodology
• Partial List of Abbreviations and Acronyms Used
• List of Exhibits
• List of Exhibits (continued)
• List of Exhibits (continued)