Market Research Report
Analysing the Potential Commercial Impact of COVID-19 on the Tokyo 2020 Olympic Games
|Published by||GlobalData||Product code||1009841|
|Published||Content info||49 Pages
Delivery time: 1-2 business days
|Analysing the Potential Commercial Impact of COVID-19 on the Tokyo 2020 Olympic Games|
|Published: June 2, 2021||Content info: 49 Pages||
This report analyses the potential impact of COVID-19 on the Tokyo 2020 Oympic Games. The report is split into two sections. The first section analyses what the expected impact of the Tokyo 2020 Olympics was pre-COVID-19, with a focus on the socioeconomic impact of previous Olympic Games, the commercial rights investments in Tokyo 2020, the ticketing sales process, Tokyo 2020 construction projects and tourism related advertisements. The second section of the report analyses the impact of COVID-19 on Tokyo 2020, looking at the current cases and vaccine landscape in Japan, visitation scenarios for Tokyo 2020, the impact of COVID-19 on Tokyo 2020 sponsors and broadcasters, tourism related advertisements and the tourism legacy of Tokyo 2020.
The Olympic Games are utilised by host nations and cities as a means of generating both local and national economic stimulation through mass tourism and spending and can often act as a catalyst for a new era of socioeconommic developmment for a country. For Japan and Tokyo, this was no different, with the 2020 Olympics set to be the biggest yet, whereby budgeting costs and commercial rights investments had broken all previous records for summer Olympic Games. COVID-19 has however posed a serious threat to the impact the games could have, inducing a 12 month delay, a ban on international fans and still no guarantee of domestic fans being able to attend.