Market Research Report
Gambling and Betting Sponsorship Landscape in EMEA (Europe, Middle East and Africa) - Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector
|Gambling and Betting Sponsorship Landscape in EMEA (Europe, Middle East and Africa) - Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector|
Published: July 30, 2021
Content info: 34 Pages
Delivery time: 1-2 business days
Betting sponsorships offer a critical source of commercial revenue for many sports properties and they have become ubiquitous in the European sporting landscape in recent years in the midst of the proliferation of online and mobile betting. However, rising taxes, stricter gambling advertisement regulations and increasing levels of scrutiny are becoming more prevalent across the EMEA region, whilst a loosening up of sports betting restrictions in the lucrative North American market has the potential to lead to a seismic shift in the global betting sponosorship landscape. This analysis takes a detailed look into the betting sponsorship landscape within the EMEA region. The report analyses the biggest deals and latest trends which are affecting both betting sponsors and rights holders and considers what the future may hold for betting sponsorships in the EMEA region.
The betting industry is estimated to shell out $639.17 million across 610 sponsorship deals in the EMEA region.
UK sports properties are estimated to earn $205.3 million in betting sponsorship revenues per-year, more than double that of any other market.
European soccer properties earned just shy of half a billion in revenue from betting sponsorships in the 2020/21 season.