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Market Research Report
Product code
1022664
Business of the Lions Tour 2021 - Property Profile, Sponsorship and Media Landscape |
Business of the Lions Tour 2021 - Property Profile, Sponsorship and Media Landscape |
Published: July 30, 2021
GlobalData
Content info: 28 Pages
Delivery time: 1-2 business days
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The business of the Lions Tour takes a look at the 2021 edition of the touring rugby union, specifically looking at the sponsorship and media landscapes associated with it. The 2021 event had initially hoped it could avoid the consequences and pitfalls of COVID-19 but despite being 16 months after the major outbreak of the virus, has been subject to a number concerns, including doubts whether the event would even go ahead, with infections of the virus in South Africa particularly prominent.
Combining the four individual teams of England, Ireland, Scotland and Wales, the lions Tour remains a highly popular rugby event which unites the supporters of these teams. One of the major misses from the 2021 Tour stems around the lack of crowds, a huge disappointment to the fans of the teams, with British and Irish fans usually travelling across the world to generate a fantastic atmosphere at the games. The report takes a closer look at how COVID-19 has impacted the run up and organisation of the Tour as well as looking at the overall commercial landscape of it.
A clear and in-depth breakdown of all concerned deals with the Lions Tour and how they impact on the series. Great context offered, with comparisons to previous tours of the Lions series and specific details on the impact of the global pandemic and where it could see its biggest losses in 2021.