Market Research Report
Personalization in Insurance - Thematic Research
|Personalization in Insurance - Thematic Research|
Published: September 30, 2021
Content info: 41 Pages
Delivery time: 1-2 business days
This report provides an in-depth analysis of personalization within the insurance industry. It identifies key players within the theme and discusses what they have done well to set themselves apart. It analyzes investment into this theme within insurance in recent years. The report also explores how insurtechs have influenced incumbent insurers in terms of personalization.
The key technology theme driving the personalization trend is analytics. Insurers collect and store vast amounts of data, but it is analytics expertise and programming that allows them to create valuable insights on customers from this data. Big data and the Internet of Things are the foundations for personalization, but insurers have held data for years without properly utilizing it until the analytics theme began to unlock key insights. Consequently, this theme has seen considerable investment in recent years and has been the key enabler behind the rise of personalization in insurance.