Business of Major League Baseball (MLB) 2023 - Property Profile, Sponsorship and Media Landscape

Abstract

GlobalData explores the commercial landscape of Major League Baseball in North America, a competition which serves as the premier baseball competition. Baseball in the United States is still regarded as the nations favourite pastime and its domestic league ranks as one of the four biggest sports played on the continent. Many of its teams and players rank as the biggest and most commercial names in sport and this report explores all commercial operations related to it.

$548 million estimated to be generated annually from the leagues sponsorship revenue in 2023. Though the New York Yankees are the biggest franchise in the league, the Boston Red Sox are the biggest earners in regard to sponsorship income, earning $106.6 million. Ticket sales remain strong, despite some drop-off at some ballparks, all of which helps the league generate a combined (conservatively) estimated $1.76 billion in ticket revenue.

Key Highlights

A clear and in-depth look at the key commercial entities linked to the ticket revenue, teams, players and the competition itself, including social media, TV figures, and key sponsorship deals. Key breakdowns made throughout each section of the report which offers key understanding and analysis of the sports ecosystem.

Scope

• The report is has been produced to offer expert insight and analysis around one of the most popular sports competitions in North America, with a particular focus on the sponsorship and media revenue generated for the 2023 season. The report also breaks down the main commercial deals around each of the thirty competing teams, with a particular focus on the biggest deals signed such as sleeve partners, kit deals and stadium title partnerships. The reports offers a comprehensive overview of the league which is well regarded as the pinnacle of baseball.

Reasons to Buy

• The report provides an in-depth look at one of the most historic sport leagues which brands remain keen to associate themselves with. It offers a strong understanding of the current market, highlights key trends and insights which are crucial to understand moving forward in the space.