Italy Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

GlobalData's Tourism Source Market Insight - Italy report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Key Highlights

• Prior to COVID-19, Italian outbound tourism had been growing steadily year-on-year. The number of outbound tourists declined by 72.2% YoY from 2019 to 2020 to 9.5 million international departures as the Italian government placed restrictions in place to limit the spread of COVID-19 by limiting international travel.
• Going forward, outbound travel is set to reach trips which will exceed pre-pandemic levels by 2024, according to GlobalData forecasts.
• In 2021, the top international destinations for Italy were France, Spain, Germany, Greece, and the United Kingdom. According to GlobalData's Q3 2021 Consumer Survey, Chinese travelers typically enjoy sun and beach holidays, city breaks, gastronomy and cultural holidays. In 2020, domestic tourists declined by YoY from 2019 to 2020 as COVID-19 brought about national lockdowns and stay at home orders and this figure increased YoY in 2021
• As COVID-19 limited international travel, total outbound tourism expenditure declined YoY in 2020. Nevertheless, total outbound expenditure is projected to reach by 2025, according to GlobalData forecasts.

Scope

• This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Italy's domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Italian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
• This report examines the impact of COVID-19 on Italian outbound and domestic tourism.