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Augmented Reality (AR) in Insurance - Thematic Research

Published: | GlobalData | 55 Pages | Delivery time: 1-2 business days


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Augmented Reality (AR) in Insurance - Thematic Research
Published: March 28, 2022
Content info: 55 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

This report provides an overview of the AR value chain, case studies of AR deployments in insurance, as well as market size and growth forecasts. It also discusses specialist AR vendors for insurance companies and provides analysis of the insurance companies leading the way in AR adoption.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $7 billion in 2020, the global AR market will generate revenues of $152 billion by 2030 according to GlobalData forecasts. Enterprise AR will drive 65% of this revenue. The insurance industry is already adopting AR technology like smart glasses to deliver risk visualization to estimate damage. AR was key to supporting insurers' remote operations during COVID-19. AR can also be a valuable tool for incumbent traditional insurers to fend off insurtech competition.


  • AXA, Zurich Insurance, and USAA have explored the use of AR smart glasses among risk engineers and onsite specialists.
  • Smartphones are the primary consumer AR device. Apple and Google are the biggest beneficiaries of the growth of mobile AR, given their strong smartphone ecosystems and well-established AR software development kits.
  • After dipping in Q3 2021, perceptions of AR recovered in Q4, with 55% of respondents believing that the technology would cause either significant or slight disruption to their industries.

Reasons to Buy

  • Position yourself for success by understanding the ways in which AR can help to solve the major challenges for the insurance industry, such as COVID-19, ESG, and insurtech.
  • Source the leading and specialist vendors of AR technologies for the insurance industry. Discover what each vendor offers, and who some of their existing clients are.
  • Quickly identify attractive investment targets in the insurance industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
  • Gain a competitive advantage in the insurance industry by understanding the potential of AR technologies in the future.
Product Code: GDIN-TR-S043

Table of Contents

Table of Contents

  • Executive Summary
  • Augmented Reality Value Chain
  • Insurance Challenges
  • The Impact of Augmented Reality on Insurance
  • Case Studies
  • Data Analysis
  • Companies
  • Sector Scorecards
  • Glossary
  • Further Reading
  • Our Thematic Research Methodology
  • About GlobalData
  • Contact Us