Augmented Reality (AR) in Banking - Thematic Research

This report offers an overview of the AR value chain. It provides case studies of AR deployments in banking as well as market size and growth forecasts. The report covers specialist AR vendors for banking companies and provides analysis of the banking companies leading the way in terms of AR adoption.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. As AR continues to develop, it will become increasingly important across all segments of the banking value chain. As the sector undergoes mass digitalization, AR will play an important role in helping customers have a better experience while banking.

Scope

• Global AR revenue was $8.6 billion in 2021, a figure that GlobalData predicts will reach $152 billion by 2030, growing at a compound annual growth rate (CAGR) of 38% between 2021 and 2030.
• According to GlobalData's Thematic Sentiment Analysis Q4 2021, 55% of respondents felt AR would disrupt their industry. In this survey, AR was the only emerging technology that over half of respondents felt more positive about than they did in 2020.
• AR is a key enabling technology for the metaverse, a virtual world where users share experiences and interact in real-time within simulated scenarios.

Reasons to Buy

• Understand AR and its current and future impact on the industry.
• Discover how AR is addressing key challenges that the banking sector is facing.
• Identify the leading AR adopters and specialist vendors.