Top Trends in Household Care 2022

Historically household care has been a category of slow or little innovation; however, recent technological developments, a global pandemic, and the climate crisis are bringing about significant changes to the industry.

The report explores the key trends shaping household care in the next few years and why they have come about.

Scope

• Key trends include hygiene obsession, sustainability, technology-driven convenience, the balance of natural and chemical formulations, and the pull between comfort and escapism.
• Household care companies will have to consider how they adhere to these trends within the context of inflationary pressure, increasing ESG restrictions, and the ecommerce boom.

Reasons to Buy

• Understand multiple themes and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.