PUBLISHER: GlobalData | PRODUCT CODE: 1095187
PUBLISHER: GlobalData | PRODUCT CODE: 1095187
This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Generation Z consumers and makes them desire products from particular brands. This report also assesses M&A deals and industry analysis relating to this cohort in the consumer goods industry.
Generation Z are vital consumers in the market as they are driving the future of change and have different needs/demands to previous generations as consumers. Digital strategies have had a huge impact on their spending habits, as well as this, price and sustainability credentials also influence their choices.