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PUBLISHER: GlobalData | PRODUCT CODE: 1109538

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PUBLISHER: GlobalData | PRODUCT CODE: 1109538

Thailand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

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"Thailand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Norwegian market.

The number of live births in Thailand declined by 30.6% during 2008-2021, to reach 0.5 million in 2021. This resulted in a baby population of 1.7 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen. The GDP of Thailand grew by 1.1% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 2.1% during 2015-2021. In volume terms, sales fell slightly in 2021, with the sector registering a CAGR of 3.9%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestle and Danone Group were the top two companies in 2021. Nestle retained the top spot in value during 2015-2021 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for nearly 59.9% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in Thailand. Based on these assumptions, the market for baby food in the country is expected to decline in volume terms, registering a volume CAGR of 2.9% during 2021-2027.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • The value sales of the baby milks category increased from THB20.1 billion ($587.8 million) in 2015 to THB22.7 billion ($711.4 million) in 2021, at a CAGR of 2.1% during 2015-2021. The category accounted for highest share of the overall baby food sector, amounting to 93.1% in value terms, in 2021.
  • Volume sales of baby cereals & dry meals decreased from 2.87 million kg in 2015 to 2.15 million kg in 2021, recording a negative CAGR of 4.7%.
  • Baby wet meals & other value sales grew from THB536 million ($15.7 million) in 2015 to THB669.7 million ($20.9 million) in 2021. This represents growth at a CAGR of 3.8%.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Product Code: GDBF377MR

Table of Contents

Table of Contents

  • Introduction
  • Executive Summary
  • Market Environment
  • Value and Volume Growth Analysis by Region
  • Growth Analysis of Thailand Compared to Other Leading Countries in the Asia Pacific Market
  • PCC and PCE of Thailand Compared to Global and Asia Pacific Markets
  • Background
  • Births
  • The Consumer
  • Socio Demographic Trends
  • Working Women
  • Breastfeeding Trends Promotion
  • Breastfeeding Trends Prevalence
  • Breastfeeding Trends Duration
  • Regulations
  • Overview
  • Thailand Baby Food Sector Snapshot
  • Market Size Analysis
  • Manufacturer Shares
  • Category Analysis
  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Other Baby Food
  • Production and Trade
  • Imports
  • Exports
  • Distribution
  • Channel Share Analysis
  • Baby Food Retailing
  • Economic Background
  • GDP Growth and Inflation
  • Thailand Macroeconomic Analysis
  • Prospects and Forecasts
  • Population Growth
  • Birth & Population Projections
  • Thailand Baby Food Sector Snapshot
  • Impact of COVID 19
  • Future Trends
  • Consumer Survey Insights: Thailand Baby Food Products
  • Consumer Survey Insights: Thailand Baby Care and Childcare Products
  • Definitions

Appendix

  • Summary Methodology
  • About Globaldata
Product Code: GDBF377MR

List of Tables

List of Tables

  • Birth & population trends, 2008 2021
  • Live births by region, % births, 2012 2021
  • Birth rates by region, 2013 2021
  • Live births by age of mother, 2000, 2006, 2010 2014, and 2016 2019
  • Number of women of childbearing age by age group, 2010, 2015, 2017, 2019, and 2021
  • Female employment trends, 2010 2015, 2017, and 2020 2021
  • Female labor force participation rates by age, 2015 2021
  • Working women by type of work, 2012, 2015, and 2019
  • Breastfeeding trends, Thailand, 2012
  • Early breastfeeding initiation, 2012
  • Types of breastfeeding by region, 2009
  • Median duration breastfeeding among children aged 0 35 months, Thailand, 2012
  • Leading categories (value), 2021
  • Leading categories (volume), 2021
  • Baby food: manufacturer shares, value & volume, %, 2015 2021
  • Baby food: manufacturer shares by category, %, 2021
  • Baby milks: SKUs by pack type, 2021
  • Baby milks: SKUs by pack size, 2021
  • Baby milks: brand price positioning analysis, 2021
  • Baby milks: manufacturer shares, value & volume, %, 2015 2021
  • Baby cereals & dry meals: SKUs by pack size, 2021
  • Baby cereals & dry meals: SKUs by pack type, 2021
  • Baby cereals & dry meals: brand price positioning analysis, 2021
  • Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015 2021
  • Baby wet meals & other: SKUs by pack size, 2021
  • Baby wet meals & other: SKUs by pack type, 2021
  • Baby wet meals & other: brand price positioning analysis, 2021
  • Baby wet meals & other: manufacturer shares, value & volume, %, 2015 2021
  • Baby finger food: brand price positioning analysis, 2021
  • Baby milks & cereals: trends in imports, 2014 2020
  • Imports of baby milks & cereals by country of origin, 2018 2020
  • Other baby food: trends in imports, 2014 2020
  • Imports of other baby food by country of origin, 2018 2020
  • Baby milks & cereals: trends in exports, 2014 2020
  • Exports of baby milks & cereals by country of origin, 2018 2020
  • Other baby food: trends in exports, 2014 2020
  • Exports of other baby food by country of origin, 2018 2020
  • Change in distribution share, 2015 2021
  • Baby food: sales by outlet type, % value, 2015 2021
  • Baby food: sales by type of food & outlet type, % value, 2021
  • Birth & population projections, 2013 2027
  • Leading categories (value), 2021
  • Baby food: category growth, 2021 2027
  • Definitions category
  • Definitions terminology
  • Baby population, number of babies ('000), 2009 2027
  • Baby food: market value, current prices, 2015 2021

List of Figures

List of Figures

  • Value and volume share of Thailand in the global and Asia Pacific baby food sector, 2021 2026
  • Thailand compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC* comparison Thailand, Asia Pacific and global, 2016 2026
  • PCE* comparison Thailand, Asia Pacific and global, 2016 2026
  • Baby food: sector size (value), 2015 2021
  • Baby food: sector size (volume), 2015 2021
  • Market size and growth analysis by value and volume, baby food sector, 2015 2027
  • Baby food: manufacturer shares, value %, 2021
  • Baby food: manufacturer shares, volume %, 2021
  • Baby food: manufacturer shares by category, %, 2021
  • Market size and growth analysis by value and volume, baby milks category, 2015 2027
  • Consumer survey insights: Thailand baby milk products
  • Baby milks: per capita expenditure & consumption, 2015 2021
  • Baby milks: per capita expenditure & consumption by age group, 2015 2021
  • Baby milks: segmentation, value, and volume, 2015 2021
  • Leading companies (in value and volume terms) in the baby milks category, 2021
  • Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015 2027
  • Baby cereals & dry meals: per capita expenditure & consumption, 2015 2021
  • Leading companies (in value and volume terms) in the baby cereals & dry meals category, 2021
  • Market size and growth analysis by value and volume, baby wet meals & other category, 2015 2027
  • Baby wet meals & other: per capita expenditure & consumption, 2015 2021
  • Leading companies (in value and volume terms) in the baby wet meals & other category, 2021
  • Share of key distribution channels (in value terms) baby food, 2021
  • Key distribution channel share by category (in value terms), 2021
  • GDP at current prices (THB billion)
  • Real GDP growth rate (%)
  • Consumer price inflation (%)
  • Unemployment rate (%)
  • Live births ('000)
  • Baby population (% of babies aged up to three years old)
  • Total population (million)
  • Crude birth rate
  • Sector forecast (value) & (volume), 2021 2027
  • Per capita expenditure, 2021
  • Per capita consumption, 2021
  • Consumer survey insights: Thailand baby food
  • Consumer survey insights: Thailand baby care and childcare products
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