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PUBLISHER: GlobalData | PRODUCT CODE: 1159092

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PUBLISHER: GlobalData | PRODUCT CODE: 1159092

Chipotle Mexican Grill Inc - Digital Transformation Strategies

PUBLISHED:
PAGES: 24 Pages
DELIVERY TIME: 1-2 business days
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USD 1495
PDF (Site License)
USD 2242
PDF (Global License)
USD 2990

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Chipotle Mexican Grill Inc (Chipotle) is an operator of the fast-food chain in the US. The company, through its subsidiaries, operates restaurants under the Chipotle brand. Its menu offering includes tacos, burritos, salads, and burrito bowls (a burrito without the tortilla). The company also serves tortilla chips, sodas, fruit and tea drinks, and organic milk. Furthermore, it offers a range of beer and margaritas. The company prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors, or other additives. The company operates restaurants across the US, Canada, the UK, France, and Germany.

The report provides information and insights into Chipotle's tech activities, including -

  • Insights of its digital transformation strategies and innovation programs
  • Overview of technology initiatives covering partnerships, product launches and acquisitions
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts

Scope

  • Chipotle is tapping the power of emerging technologies to improve its operations through digital food safety management tracking system that offers real-time end to end visibility across its supply chain and improve its stock recovery process along with its quality assurance metrics.
  • Chipotle is placing digital screens with images of the ingredients on it, at the kitchen area, to accelerate in-restaurant order placement and allow staff to monitor and track orders.
  • Chipotle is accepting digital currency for payments at all its US restaurants. The company collaborated with Flexa, a global company specializing in pure-digital payments to enable its customers to pay using 98 different digital currencies such as Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin.
  • Chipotle also announced an e-gift card program to support healthcare workers and an online "4HEROES" program to donate a burrito to healthcare workers whenever the customer enters "4HEROES" on its app.

Reasons to Buy

  • Gain insights into Chipotle's tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships and acquisition strategies.
Product Code: GDDT0609ES

Table of Contents

Table of Contents

  • Overview
  • Digital Transformation Strategy
  • Accelerator Programs
  • Technology Focus
  • Technology Initiatives
  • Partnership and Investment Network Map
  • ICT Budgets & Contracts
  • Major ICT Contracts
  • Key Executives
  • About GlobalData
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